We're still working on how we format our newsletters but it looks like it is coming together and we got this!
We need to have the right tools. We need to have the email service provider that works for us. At the same time, we need to understand how to reach our audience.
We agree that knowing our audience is essential. Some basic research can help us to meet their needs and make our newsletter more appealing to them.
We seem to agree that we just need to go DO IT! Common idea, as we encourage each other.
Like we said, we are going to educate ourselves and get 'er done.
This has been a very engaging and helpful conversation. I hope this series was helpful to you. Feel free to ask questions, even as we move into our Video series. And, we will help you though it ;)
This SocialWebCafe Twitter Event is about Email Marketing: Creating An Effective Newsletter.
This event sponsored, in part, by our wonderful friends at:
We recommend them because we love them (and their tool) and not just because we are compensated. Try it for free!
Part of your email Marketing plan includes the newsletter. You can build an impressive number of subscribers, but if you never send out a newsletter, or your newsletter is lacking, then you are not getting a return on your investment for that list.
What makes a good newsletter? Do you have all of the elements that you need for that awesome newsletter? Do you know what you want in a newsletter? For that matter, what IS a newsletter in this day and age? Come chat with us at the #SocialCafe #TBW chat and let’s discuss it!
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For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.
Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.
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