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Measuring Results of Your Strategy #SocialCafe 4.9

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#SocialCafe Chat Topic: Measuring Results of Your Strategy

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Measuring Results of Your Strategy #SocialCafe 4.9

Hosted by Deborah @SocialWebCafe & the #SocialCafe Team: Gail @growmap ; Con @conpsweeney ; Shevy @shavonnbrown !

  1. --- Please visit these wonderful services (sponsored/affiliates)! ---
  2. --------------- The Chat: ---------------
  3. Welcome to the #SocialCafe Chat at our weekly Tues 6p PST / 9p EST slot.
  4. Announcement 2 of 3: Finally catching up on moving the #SocialCafe archives over to  http://socialcafechat.com  Thanks for your patience!
  5. Q1 How do you define your goals and objectives? How do you measure “meeting your goal?” #SocialCafe
  6. RT @socialwebcafe: Q1 How do you define your goals and objectives? How do you measure “meeting your goal?” #SocialCafe
  7. @socialwebcafe A1: I'm a list maker so I will write my main goal down and a list of "tasks" to achieve it. #socialcafe
  8. @socialwebcafe #socialcafe A1) Derived from my business plan & at a low level of detail
  9. @socialwebcafe A1: Once all the tasks are checked off I reevaluate to see if I have met the goal. #SocialCafe
  10. A1: I like getting a feel for what I'm trying to achieve with the goals. That way I can measure via internal/external response #socialcafe
  11. A1 I go through a process every morning, and it is built off of my overall goals for the year. #SocialCafe
  12. Q2 How do you determine what portion of your results are due to your social media efforts, strategies, tools? #SocialCafe
  13. A2 I review social analytics, specifically, to determine their impact. #SocialCafe
  14. Q3 How do you collect your data/information for your own analysis? And, do you report that to anyone else? #SocialCafe
  15. @socialwebcafe A2: Recently started tracking this. I am keeping track of what I am doing and deciding which spreadsheet to use #SocialCafe
  16. Q3 How do you collect your data/information for your own analysis? And, do you report that to anyone else? #SocialCafe
  17. A3 I collect it from different sources, like sumall and socialreport and the social sites themselves #SocialCafe
  18. A3: Well I'm a social media intern so I use SproutSocial to analyze my data and growth. Usually report it to my supervisor. #SocialCafe
  19. @socialcafechat #socialcafe A3) Manually from channels into a spreadsheet Looking to automate this process
  20. I love sprout social - great analytics! RT @kindley_wong: A3: Well I'm a social media intern so I use SproutSocial .. #SocialCafe
  21. @conpsweeney Ooooh.. Con.. Let's chat about that during the hangout section! (Everyone - watch/listen .. link in next tweet #SocialCafe
  22. Q4 How frequently do you review your metrics and make changes related to your findings? #SocialCafe
  23. A4: I record all the social media stats daily and measure the growth weekly. That way I can see what posts worked and didn't. #SocialCafe
  24. A4 I try to do a quick glance daily and more in-depth, weekly/monthly. #SocialCafe
  25. For many bloggers, a common goal is to get subscribers or sell products or services #SocialCafe @PRMktgSales @socialcafechat @socialwebcafe
  26. @socialwebcafe a4: never regularly? I just happen to check... Too busy. LOL #socialcafe
  27. FYI: Next week is our last in this series, then a summary the following week ;) Then.. on to the *EXCITING* Tools series! #SocialCafe
  28. @kindley_wong Love it! Some time, you need to share how you do all that so effectively and efficiently! #SocialCafe
  29. I hear ya! RT @PRMktgSales: @socialcafechat @socialwebcafe Excellent Q. I'm trying to define my goals now. In transition. #socialcafe
  30. Q5 What have you learned this week or what do you want to investigate further? #SocialCafe
  31. @UneekDiva It definitely helps me see how far along I am to achieving my goals with engagement. #SocialCafe
  32. Good! "@socialwebcafe: A1 I go through a process every morning, and it is built off of my overall goals for the year. #SocialCafe"
  33. A2. I don't and sometimes feel like I'm wasting my time. I may need to re-brand. #socialcafe
  34. 1) Find something you want to brag about 2) tweet it 3) including #SocialCafe and especially #ShamlessPlug hashtag
  35. A5: I learned that it's a process full of campaigns, posts, and actively engaging your audience. #SocialCafe
  36. @socialwebcafe I have learned that consistency pays off. I am taking my blogs more seriously and it has been working. #SocialCafe
  37. RT I need to do that! @socialwebcafe: A4 I try to do a quick glance daily and more in-depth, weekly/monthly. #SocialCafe
  38. Thank u for joining us for #SocialCafe Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!
  39. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready.
  40. @kindley_wong Absolutely. Deciding to be more do more tracking starting this month to see what I can accomplish #SocialCafe
  41. @UneekDiva It's a tedious process but so worth it in the end when you know who and how many people you've reached. #SocialCafe
  42. @kindley_wong Absolutely. I wish I knew everything I know NOW back in the 90's when I first started blogging lol #SocialCafe
  43. I'm thinking of re-branding and figuring out how blogging and social media will mix. #socialcafe
  44. @UneekDiva @GrowMap Hi there. We used to do them at the same time (Twitter Chat / hangout). Now they are back to back. #socialcafe ...more
  45. @UneekDiva However, we are going to add chat feed with the #SocialCafe hangout, so you can ask questions :) ... more ...
  46. @UneekDiva part 3 of 3 answer ;) That will start no later than the Tool Series coming up :) #SocialCafe
  47. @PinkMama68 Hi Pam! How may I help. If you send questions, I'll try to help you :) I'll include links in summary #SocialCafe
  48. @kindley_wong @UneekDiva That is so cool. If you ever want to do a hangout and talk about what works, let me know ;) #SocialCafe
  49. @PRMktgSales What if you started with just one goal and keep it simple and easy to measure? #SocialCafe
  50. Good idea. I will. "@socialwebcafe: @PRMktgSales What if you started with just one goal and keep it simple and easy to measure? #SocialCafe"

How do you define your goals and objectives? How do you measure “meeting your goal?”

Final Thoughts and Action Steps




#SocialCafe Twitter Chat Announcement

This SocialWebCafe Twitter Event is about: Measuring Results of Your Strategy




This event sponsored, in part, by our wonderful friends at:
Commun.it for Twitter Relationship ManagementWe recommend them because we love them (and their tool) and not just because we are compensated. Try it for free!



Twitter Event Questions

  • Q1:  How do you define your goals and objectives? How do you measure “meeting your goal?”
  • Q2:  How do you determine what portion of your results are due to your social media efforts, strategies, tools?
  • Q3:  How do you collect your data/information for your own analysis? And, do you report that to anyone else?
  • Q4:  How frequently do you review your metrics and make changes related to your findings?
  • Q5:  What have you learned this week or what do you want to investigate further?

Twitter Event Details

  • Date:   03/03/2015
  • Time:   01:00 am PST/PDT (04:00 am EST/EDT).
  • Hashtag:   #SocialCafe

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Format: Q&A

For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.

Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.

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Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Meet Deborah, #SocialCafe Founder (2012)

Deborah

Deborah

Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Deborah Anderson, Certified Guest Blogger

Deborah Anderson, Certified Guest Blogger

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