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Preparing A Successful Launch (Summary) #SocialCafe 2.10

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#SocialCafe Chat Topic: Preparing A Successful Launch

View the announcement for this #SocialCafe Chat..

How do you determine the best methods for promotion?

We've done them. We've seen them done. Have we determined what works for us in a successful launch? Let's read some tweeted advice on the subject...

How do you determine who your target audience is?

Any of us who have taken a marketing course, or been in business, or participated as the subject of marketing (in other words, a consumer), have come across the idea that "knowing your audience" is ever so important. Before getting the content out there, and launching (or re-launching) your product or service, you will want to understand that audience.

What tools and resources are you using to get the word out?

There are several tools available to us, in a couple different categories:,

  • Efficiency tools such as Hootsuite (affiliate link), TweetDeck and many others, and
  • Resources tools such as tools that provide metrics and help us with planning our launch.

In what ways do you prepare for the outcome of a successful launch?

Common themes came out in our Twitter Chat tonight. Those include not "over-expecting" and also, ensuring that there is a plan for super-success.

Final Thoughts and Action Steps

Don't worry if you missed this chat.. We will be there for you next week, too. And, remember that our Social Web Cafe TV is coming up in a couple weeks...


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#SocialCafe Twitter Chat Announcement

This SocialWebCafe Twitter Event is about: Preparing A Successful Launch




Preparing%20A%20Successful%20Launch%20%23SocialCafe%202.10 w/ %40SocialWebCafe http://sw.bcafe.co/4n %28Summary%29 %23SocialCafe

This event sponsored, in part, by our wonderful friends at:
Commun.it for Twitter Relationship ManagementWe recommend them because we love them (and their tool) and not just because we are compensated. Try it for free!

This is our first Twitter Chat at the new time and, even more exciting, the Twitter Chat hosting partnership of Deborah and Da Vinci, in anticipation of the upcoming Social Web Cafe TV, that will accompany these chats. Be sure and visit Da Vinci at TheBlogWorksop.com. Did we say experience? Yes, Da Vinci knows about successful launches, too!

Please note: It is true that this was the first #SocialCafe at this time, but the past summary archives have been adjusted to show this time, also being the current time, to help to avoid confusion :) Thanks.

Getting ready to launch your business, product, or brand? Or, maybe you are re-launching or re-creating yourself. Join us during this chat to talk about launches and how to plan for that successful launch.


Twitter Event Details

  • Date:   03/05/2013
  • Time:   6:00 pm PST/PDT (9:00 pm EST/EDT).
  • Hashtag:   #SocialCafe

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Twitter Event Questions

  • Q1:  How do you determine the best methods for promotion?
  • Q2:  How do you determine who your target audience is?
  • Q3:  What tools and resources are you using to get the word out?
  • Q4:  In what ways do you prepare for the outcome of a successful launch?


Format: Q&A

For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.

Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.

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Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Meet Deborah, #SocialCafe Founder (2012)

Deborah

Deborah

Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Deborah Anderson, Certified Guest Blogger

Deborah Anderson, Certified Guest Blogger

SocialWebCafe TV Insider

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