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Preparing A Successful Launch (Summary) #SocialCafe 2.10

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Welcome to the summary for...

#SocialCafe Chat Topic: Preparing A Successful Launch

View the announcement for this #SocialCafe Chat..

How do you determine the best methods for promotion?

We've done them. We've seen them done. Have we determined what works for us in a successful launch? Let's read some tweeted advice on the subject...

How do you determine who your target audience is?

Any of us who have taken a marketing course, or been in business, or participated as the subject of marketing (in other words, a consumer), have come across the idea that "knowing your audience" is ever so important. Before getting the content out there, and launching (or re-launching) your product or service, you will want to understand that audience.

What tools and resources are you using to get the word out?

There are several tools available to us, in a couple different categories:,

  • Efficiency tools such as Hootsuite (affiliate link), TweetDeck and many others, and
  • Resources tools such as tools that provide metrics and help us with planning our launch.

In what ways do you prepare for the outcome of a successful launch?

Common themes came out in our Twitter Chat tonight. Those include not "over-expecting" and also, ensuring that there is a plan for super-success.

Final Thoughts and Action Steps

Don't worry if you missed this chat.. We will be there for you next week, too. And, remember that our Social Web Cafe TV is coming up in a couple weeks...


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Preparing For A Successful Launch #SocialCafe #TBW

Preparing For A Successful Launch #SocialCafe #TBW

Topic: Preparing For A Successful Launch. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop

  1. --------------- Please visit these wonderful services! ---------------
  2. --------------- The Chat ---------------
  3. It's ALMOST show time! Tonight we're chatting about "Preparing for a successful Launch!" Join in on the chat using #TBW & #SocialCafe
  4. Welcome to the #SocialCafe #TBW Chat at our new weekly Tues 9pm EST slot
  5. Join us NOW - NEW tuesday twitter chat, 9pm EST http://pic.twitter.com/CskoVeJZVp Topic: "Preparing a successful launch!" Chat with #TBW & #SocialCafe
    Join us NOW - NEW tuesday twitter chat, 9pm EST pic.twitter.com/CskoVeJZVp/CskoVeJZVp Topic: "Preparing a successful launch!" TBWt with #SocialCafe#SocialCafe
  6. Hi fellow #bloggers, Welcome to our 1st weekly chat tonight's topic is "Preparing a Successful Launch" Join with #TBW & #SocialCafe [pls RT]
  7. Hi fellow #bloggers, Welcome to our 1st weekly chat tonight's topic is "Preparing a Successful Launch" Join with #TBW & #SocialCafe [pls RT]
  8. Today we are chatting about Preparing A Successful Launch #SocialCafe #TBW
  9. @FromADaughter Hey hun! good to see you on, we have some awesome questions and tips coming up :) #tbw #socialcafe
  10. RT @socialwebcafe: Today we are chatting about Preparing A Successful Launch #SocialCafe #TBW
  11. Q1 How do you determine the best methods for promotion? #SocialCafe #TBW
  12. @socialwebcafe A1 The best promotion for me is facebook promotion tab for a status #tbw #socialcafe
  13. @socialwebcafe A1 Announcements via Social Media and Giveaways (on Tumblr, they can reblog) #SocialCafe #TBW
  14. RT @kistybelle: @socialwebcafe A1 Announcements via Social Media and Giveaways (on Tumblr, they can reblog) #SocialCafe #TBW
  15. Very good point. Knowing your platform and target MT @inspiringgaia: A1 It depends on what I need to promote and to whom. #tbw #SocialCafe
  16. RT @kistybelle: @socialwebcafe A1 Announcements via Social Media and Giveaways (on Tumblr, they can reblog) #SocialCafe #TBW
  17. A1. When preparing for a launch u should have a timeline in mind, once u have a that u can decide the best ways to promote #socialcafe #tbw
  18. A1. Think about who your audience is and the promote to them the most effective way twitter, FB, etc #socialcafe #tbw
  19. A1 If I'm launch a product (e.i eBook) I share in communities like groups, sites, forums. #socialcafe #tbw
  20. @TheBlogWorkshop Good pt, Da Vinci. Sometimes the timeline allows for more possibilities & sometimes less. #effectiveness #tbw #SocialCafe
  21. RT @TheBlogWorkshop: A1. Think about who your audience is and the promote to them the most effective way twitter, FB, etc #socialcafe #tbw
  22. A1 If its a blog posts, I use social media and bookmark sites. #socialcafe #tbw
  23. @TheBlogWorkshop And sometimes your audience is comprised of different groups. Same target audience, different prefs #tbw #SocialCafe
  24. Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT
  25. RT @socialwebcafe: Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT
  26. @FromADaughter Great idea! , this also builds effective relationships in the process! #socialcafe #tbw
  27. RT @socialwebcafe: Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT #Tbw
  28. Better late then never! Welcome! RT @milmoneychica: I'm calling myself fashionably late! #TBW #socialcafe
  29. Awesome news!!! @SocialWebCafeTV is launching 4/2 during our #SocialCafe #TBW Twitter Chat [please RT}
  30. Hi Everyone. Sorry I'm late. I was putting my munchkin to bed #tbw #socialcafe #tbw, socialcafe
  31. A2 Define the niche and evaluate who is responding to your content. #SocialCafe #TBW
  32. RT @socialwebcafe: A2 Define the niche and evaluate who is responding to your content. #SocialCafe #TBW
  33. RT @socialwebcafe: A2 Define the niche and evaluate who is responding to your content. #SocialCafe #TBW
  34. Has anyone ever defined what they thought was their target audience and found out that a different audience was responding? #SocialCafe
  35. A2 Based off of what I'm writing and who I am trying to engage with! #socialcafe #twb
  36. A2. A great way to get to know your target audience is reviewing your analytics and doing surveys #TBW #SocialCafe
  37. Monitor your content & see who's engaging with what. RT @socialwebcafe: Q2 How do determine who your target audience is? #TBW #socialcafe
  38. RT @inspiringgaia: A2 Based off of what I'm writing and who I am trying to engage with! #socialcafe #twb
  39. RT @TheBlogWorkshop: A2. A great way to get to know your target audience is reviewing your analytics and doing surveys #TBW #SocialCafe
  40. RT @TheBlogWorkshop: A2. A great way to get to know your target audience is reviewing your analytics and doing surveys #TBW #SocialCafe #Tbw
  41. @TheBlogWorkshop A2. knowing what you want to write about, what your focus is and then determining who will like that #socialcafe #TBW
  42. RT @TheBlogWorkshop: A2. A great way to get to know your target audience is reviewing your analytics and doing surveys #TBW #SocialCafe
  43. Reply to @MzM40 Creating a target audience profile is a GREAT idea and definitely something a lot of blogger miss #TBW #SocialCafe
  44. I'm using Tweetgrid so I can take notes. This is Good! #socialcafe #tbw #tbw, socialcafe
  45. Yes! MT @TheBlogWorkshop: Creating a target audience profile is a GREAT idea & def something a lot of bloggers miss #TBW #socialcafe
  46. Great way to work it while writing. Good job! MT @inspiringgaia A2 Based off of what Im writing & am trying to engage w/! #twb #SocialCafe
  47. A2. Remember it's YOUR blog/space, write what you know & people will respond who are interested... that's your audience #TBW #SocialCafe
  48. A2. Remember it's YOUR blog/space, write what you know & people will respond who are interested... that's your audience #TBW #SocialCafe
  49. RT @NaturaleStellar: Im using Tweetgrid so I can take notes. This is Good! #socialcafe #tbw #tbw, socialcafe #Tbw
  50. MT @TheBlogWorkshop: Creating a target audience profile is a GREAT idea and definitely something a lot of blogger miss #TBW #SocialCafe
  51. @socialwebcafe A2. By connecting and communicating through moments, emails , surveys #SocialCafe #TBW
  52. Great way to work it while writing. Good job! MT @inspiringgaia A2 Based off of what Im writing & am trying to engage w/! #twb #SocialCafe
  53. Looking at Google Analytics can show some surprises on who is finding you via what search terms. Helps re-focus content. #tbw #SocialCafe
  54. @ambde @NaturaleStellar Great! That's what this is all about, helping everyone better their blogging ventures :) #TBW #SocialCafe
  55. A2. Remember to diversify your analytics... Google is good but Quantcast, Statcounter, Sitemeter are also GREAT tools #TBW #SocialCafe
  56. @socialwebcafe @thirtymommy LOL something we ALL know about! Sometimes you learn the best things from your mistakes #TBW #SocialCafe
  57. Q3 What tools and resources are you using to get the word out? #SocialCafe #TBW
  58. RT @socialwebcafe: Q3 What tools and resources are you using to get the word out? #SocialCafe #Tbw
  59. @TheBlogWorkshop @thirtymommy Yep & sometimes u try "new things" & realize u should have let it be. i.e. New Coke & Coke Classic #SocialCafe
  60. & sometimes tweetdeck A3 #socialcafe #tbw Easy to schedule posts and has shorten links !
  61. Q3 What tools and resources are you using to get the word out? #TBW #SocialCafe
  62. A3: Just Social Media. I havent ventured into direct e-mail or newsletters yet but I know they have value. #socialcafe #tbw #tbw, socialcafe
  63. @inspiringgaia Hootsuite is awesome! If I want to schedule something by the minute, tweetdeck. But, I'm weird ;) #SocialCafe
  64. @inspiringgaia I love having more than one because it's great for gathering different info. Helps with a media kit too #socialcafe #tbw
  65. @NaturaleStellar That is good.. that you focus on what works for you. You can add other things later. #SocialCafe
  66. @TheBlogWorkshop A3 TweetDeck coz' of the scheduled tweet feature! :D Timing is important. #SocialCafe #TBW
  67. A3. Being Social online is great too BUT don't forget to engage in your community and use offline resources also #TBW #socialcafe
  68. A3: Quality content, community building, consistent publishing. With that down, word spread reader to reader. #Tbw #socialcafe
  69. A3 Press Releases. Conversations. Twitter. G+ Hangouts. #SocialCafe #TBW
  70. Sharing with others what it is I do gets them intrigue and want to know how they can do it. #socialcafe #tbw
  71. Starting Tues 4/2, we will b starting Social Web Cafe TV, the "live" phase of the chat. You can tweet or chat via hangout #tbw #SocialCafe
  72. Very Excellent! RT @inspiringgaia: My hometown is my way to spread exposure. Word of Mouth! #tbw #SocialCafe
  73. RT @socialwebcafe: A3 Press Releases. Conversations. Twitter. G+ Hangouts. #SocialCafe #Tbw
  74. @inspiringgaia Victoria, what "15 second pitch" do you use when spreading the buzz in person, locally? We'd luv to hear it. :) #SocialCafe
  75. A3. Another major way to spread the word to a local/national and global audience is doing a press release for your launch! #TBW #socialcafe
  76. A3. Movies have trailers, shows have trailers, why not make an awesome video/trailer about your launch! #TBW #socialcafe
  77. "I help other stay at home moms earn & save money. Here is my business card. Call me if you are interested." #socialcafe #tbw
  78. RT @TheBlogWorkshop: Q3 What tools and resources are you using to get the word out? #TBW #SocialCafe
  79. Q4 In what ways do you prepare for the outcome of a successful launch? #SocialCafe #TBW
  80. @inspiringgaia Ooh... I like that! And, your call to action really inspires people to do it to "see" what you have to offer #SocialCafe
  81. A4 Hold no expectations. When I just let things ride, it ends up a success! #socialcafe #tbw
  82. Q4 In what ways do you prepare for the outcome of a successful launch? #TBW #SocialCafe
  83. @TheBlogWorkshop A3 mostly facebook and twitter to get people interested in our content and what we have to say #socialcafe #TBW
  84. A4 Set a goal! When I have a goal in plan and I follow through. Success is bound to happen! #socialcafe #tbw
  85. @NextGenMilSo Definitely. I don't know what we did b4 FB & Twitter. Telephone? Box Socials? lol #SocialCafe
  86. A4 Have your order fulfillment process defined and ready ;) #SocialCafe #TBW
  87. A4. We've all heard of "The Oprah Effect" So, When prepping a launch be PREPARED for additional traffic & lead capture #TBW #SocialCafe
  88. RT @TheBlogWorkshop: Q4 In what ways do you prepare for the outcome of a successful launch? #TBW #SocialCafe
  89. @inspiringgaia Excellent point, having a goal in mind allows you to push yourself and have something to reach towards #TBW #SocialCafe
  90. RT @inspiringgaia: A4 Set a goal! When I have a goal in plan and I follow through. Success is bound to happen! #socialcafe #tbw
  91. A3 Dlvr.it, Hootsuite, Gremln, SponsoredTweets are some of my top tools to spread the word. #socialcafe
  92. RT @dragonblogger: A3 Dlvr.it, Hootsuite, Gremln, SponsoredTweets are some of my top tools to spread the word. #socialcafe
  93. Always remember that when you choose to become an influence you're making an unspoken agreement with your audience! #TBW #SocialCafe
  94. RT @dragonblogger: A3 Dlvr.it, Hootsuite, Gremln, SponsoredTweets are some of my top tools to spread the word. #SocialCafe #TBW
  95. RT @dragonblogger: A3 Dlvr.it, Hootsuite, Gremln, SponsoredTweets are some of my top tools to spread the word. #socialcafe
  96. All 3 r very important RT @TheBlogWorkshop: Be professional, consistent, and engage!!! #SocialCafe #TBW
  97. RT @dragonblogger: A3 Dlvr.it, Hootsuite, Gremln, SponsoredTweets are some of my top tools to spread the word. #SocialCafe #TBW
  98. Sometimes you can have launches lead to launches... Like this Twitter Chat re-launch for Social Web Cafe TV coming 4/2 ;) #SocialCafe #TBW
  99. RT @socialwebcafe: All 3 r very important RT @TheBlogWorkshop: Be professional, consistent, and engage!!! #SocialCafe #TBW
  100. I haven't done product launches, but my giveaway launches are similar, I have a checklist of prep items, and post launch items. #socialcafe
  101. A4. ALWAYS have a contact page or form present on your site. Your audience needs to know how to connect with you! #TBW #SocialCafe
  102. Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready.
  103. RT @socialwebcafe: Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready.
  104. Tonight's chat was AWESOME! Thanks for joining,check out more info about @socialwebcafe chats & tv @  http://www.socialwebcafe.com fesocialcafealtbwe #tbw
  105. Thank u for joining us for this week's #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just letting u know ur appreciated!
  106. RT @socialwebcafe: Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready.
  107. RT @socialwebcafe: Thank u for joining us for this week's #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just letting u know ur appreciated!
  108. Thank you for having me! I had a blast and I learned a lot! This was awesome! #socialcafe @socialwebcafe #tbw @TheBlogWorkshop
  109. RT @TheBlogWorkshop: Also be sure to check out @TheBlogWorkshops ONLINE conference for bloggers at  http://www.theblogworkshop.com shoSocialCafecialCafe
  110. Sorry I missed it! RT @TheBlogWorkshop Join us TONIGHT - NEW tuesday twitter chat, starts 9pm EST #TBW & #SocialCafe
  111. @NSVGBlog Hey there! No worries We have our contest chat coming up next week :) Stay tuned.  http://sw.bcafe.co/grid d TBWW SocialCafee

.

#SocialCafe Twitter Chat Announcement

This SocialWebCafe Twitter Event is about Preparing A Successful Launch.




Preparing%20A%20Successful%20Launch%20%23SocialCafe%202.10 w/ %40SocialWebCafe http://sw.bcafe.co/4n %28Summary%29 %23SocialCafe

This event sponsored, in part, by our wonderful friends at:
Commun.it for Twitter Relationship ManagementWe recommend them because we love them (and their tool) and not just because we are compensated. Try it for free!

This is our first Twitter Chat at the new time and, even more exciting, the Twitter Chat hosting partnership of Deborah and Da Vinci, in anticipation of the upcoming Social Web Cafe TV, that will accompany these chats. Be sure and visit Da Vinci at TheBlogWorksop.com. Did we say experience? Yes, Da Vinci knows about successful launches, too!

Please note: It is true that this was the first #SocialCafe at this time, but the past summary archives have been adjusted to show this time, also being the current time, to help to avoid confusion :) Thanks.

Getting ready to launch your business, product, or brand? Or, maybe you are re-launching or re-creating yourself. Join us during this chat to talk about launches and how to plan for that successful launch.


Twitter Event Details

  • Date:   03/05/2013
  • Time:   6:00 pm PST/PDT (9:00 pm EST/EDT).
  • Hashtag:   #SocialCafe

Time Conversion for Twitter Events Time Zone Difference Calculator


Twitter Event Questions

  • Q1:  How do you determine the best methods for promotion?
  • Q2:  How do you determine who your target audience is?
  • Q3:  What tools and resources are you using to get the word out?
  • Q4:  In what ways do you prepare for the outcome of a successful launch?


Format: Q&A

For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.

Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.

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Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Meet Deborah, #SocialCafe Founder (2012)

Deborah

Deborah

Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Deborah Anderson, Certified Guest Blogger

Deborah Anderson, Certified Guest Blogger

Article archive available at deboraheanderson.com portfolio site.

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