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Running an Effective Contest On Facebook (Summary) #SocialCafe 2.11

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#SocialCafe Chat Topic: Running an Effective Contest On Facebook

View the announcement for this #SocialCafe Chat..

Which FB applications or methods do you recommend for contests?

There are several different contest platforms available to us, including rafflecopter.com, punchtab.com, and now, tonight, discussing a Facebook solution for your contests, featuring EasyPromosApp.com with Brian Mcneil-Smith.

What types of contests/giveaways have you found successful on Facebook?

There are several different components that work together for that successful contest and sometimes it is a case of trial-and-error to discover just the right mix for your brand. Some common things to keep in mind, when planning for that successful Facebook contest, is to aim toward getting it to go viral and to keep it simple. Like Da Vinci said during the chat, "Promote the promotion."

What are some challenges you have run into with contests?

Again, we visit the topic of "going viral," which helps that momentum for the contest. This is not an easy task, but Easy Promos has spent some time fine-tuning the process, to help you. Fortunately, there are built-in aspects of Easy Promo's app that help you to do just that, helping your contest (and your brand) to go viral with the contest entrants.

What ways are you promoting your contest outside of Facebook?

In this day and age we live in, we have several options for promotion and are not even limited to just social media. A couple tweets are shown below, but you will want to review the slideshow, at the top of this post, to see all of the ideas presented by our tweeps during this chat. You can get those promotion juices flowing and jump-start a promotion-block (think writer's block).

Final Thoughts and Action Steps

Always great to hear compliments about our chats. Don't worry. If you missed it, we will still be here for you next week, at our Establishing Your Brand and Social Image chat.


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Running an Effective Contest On Facebook #SocialCafe #TBW

Running an Effective Contest On Facebook #SocialCafe #TBW

Topic: Running an Effective Contest On Facebook. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop Special Guest: Brian Mcneil-Smith @easy_promos_usa

  1. --------------- Please visit these wonderful services! ---------------
  2. Brian Mcneil-Smith, EasyPromosApp.com (Social Web Cafe Interviews)
  3. --------------- The Chat ---------------
  4. This #SocialCafe #TBW Chat hour we will chat with easy_promos_usa about Running an Effective Contest On Facebook #chattingNow
  5. Welcome all! Tonight's twitter chat is very exciting :) Who's ready to talk contests? #TBW #SocialCafe
  6. Welcome all! Tonight's twitter chat is very exciting :) Who's ready to talk contests? #TBW #SocialCafe
  7. RT @TheBlogWorkshop: Welcome all! Tonights twitter chat is very exciting :) Whos ready to talk contests? #TBW #SocialCafe yay #Tbw
  8. RT @TheBlogWorkshop: Welcome all! Tonights twitter chat is very exciting :) Whos ready to talk contests? #TBW #SocialCafe yay #Tbw
  9. RT @socialwebcafe: This #SocialCafe #TBW Chat hour we will chat with easy_promos_usa about Running an Effective Contest On Facebook #TBW
  10. RT @socialwebcafe: This #SocialCafe #TBW Chat hour we will chat with easy_promos_usa about Running an Effective Contest On Facebook #TBW
  11. Today our topic is “Running an Effective Contest on Facebook” #SocialCafe #TBW
  12. Want ur pics to show up for #SocialCafe ? Check out  http://hashtag.ly/#SocialCafe ialCafe Ur image could appear there! just tweet iTBW;) #TBW
  13. Want ur pics to show up for #SocialCafe ? Check out  http://hashtag.ly/#SocialCafe ialCafe Ur image could appear there! just tweet iTBW;) #TBW
  14. Tonight our chat topic is “Running an Effective Contest on Facebook” #TBW #SocialCafe
  15. Hello! RT @TheBlogWorkshop: Tonight our chat topic is “Running an Effective Contest on Facebook” #TBW #SocialCafe #tbw
  16. Q1 Which FB applications or methods do you recommend for contests? #SocialCafe #TBW
  17. @socialwebcafe these days you have to follow facebook guidelines. you can create your own iframes or use a ready made.. #socialcafe #tbw
  18. RT @YourLifeAfter25: RT @TheBlogWorkshop: Q1 Which FB applications or methods do you recommend for contests?#TBW #SocialCafe #Tbw
  19. @socialwebcafe get to know the features and use the most suited to you regardless of fan base size. #socialcafe #tbw
  20. A1 I recommend using a company that specializes in FB contests, like @easy_promos_usa #SocialCafe #TBW
  21. A1 I recommend using a company that specializes in FB contests, like @easy_promos_usa #SocialCafe #TBW
  22. RT @socialwebcafe: A1 I recommend using a company that specializes in FB contests, like @easy_promos_usa #SocialCafe #Tbw
  23. Sure thing. Welcome! RT @crazedmom: evening and thank you for hte invite #SocialCafe #TBW
  24. A1. When you're running a contest it's important to think about the platform and how well you can go viral. #TBW #SocialCafe
  25. @TheBlogWorkshop don't be afraid to thank them for entering. activate comments on comments and when they enter ... #socialcafe #tbw
  26. @TheBlogWorkshop post to their entry thanking them. Let them know the spirit of sharing is encouraged and appreciated. #socialcafe #tbw
  27. @MommyT3aches Awesome! You'll be able to fave a few tweets from tonight & you'll be prepared for when you do :) #TBW #SocialCafe
  28. Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT
  29. RT @TheBlogWorkshop: @ambde @GYCGirlYOUCrazy Hope weve got that notepad busy already :) #TBW #SocialCafe yes, using fav button 4 review #Tbw
  30. Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat [please RT]
  31. Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat [please RT]
  32. @TheBlogWorkshop @Sendible is a great tool for promoting giveaways. You can schedule recurrent promotions easily. #TBW #SocialCafe
  33. The beauty of @easy_promos_usa is that they specialize in FB, so they know their stuff (and compliance) w/FB #tbw #SocialCafe
  34. Q2 What types of contests/giveaways have you found successful on Facebook? #SocialCafe #TBW
  35. A2 It depends on the company, the contest (how easy to enter, etc.), promotions #SocialCafe #TBW
  36. RT @YourLifeAfter25: RT @TheBlogWorkshop: Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat [please RT] #Tbw
  37. @socialwebcafe actually the contests that are successful are usually on pages that have some kind of marketing list,... #socialcafe #tbw
  38. Q2 What types of contests/giveaways have you found successful on Facebook? #SocialCafe #TBW
  39. @socialwebcafe facebook ads, or good engagement already. It really comes down to the admin paying attention and .. #socialcafe #tbw
  40. @easy_promos_usa Seriously? Have you ever had one where the prize was a pet? lol #tbw #SocialCafe
  41. @socialwebcafe It also has to do with prizes that people find appealing. electronics or in the case of pets.. #socialcafe #tbw
  42. A2. I love doing video, image submission, and voting style contests. People like to be involved! #SocialCafe #TBW
  43. What have you seen successful in getting the word out? RT @easy_promos_usa: @socialwebcafe getting the word out. #tbw #SocialCafe
  44. RT @TheBlogWorkshop: A2. I love doing video, image submission, and voting style contests. People like to be involved! #SocialCafe #Tbw
  45. RT @TheBlogWorkshop: A2. I love doing video, image submission, and voting style contests. People like to be involved! #SocialCafe #TBW
  46. Oooh... Good one. The "feel good" prize RT @easy_promos_usa: @socialwebcafe a donation to a local shelter. #tbw #SocialCafe
  47. RT @TheBlogWorkshop: A2. I love doing video, image submission, and voting style contests. People like to be involved! #TBW #SocialCafe
  48. A2. The key to running a successful contest is Keep it SIMPLE!!! Easy entry will = more entries #SocialCafe #TBW
  49. @socialwebcafe facebook ads, and promoted posts are really great. Also promoted posts from a personal facebook account. #socialcafe #tbw
  50. A2: I've seen contests where new busineses gives rewards when they reach cetain # of followers.. very cool idea. #socialcafe #TBW
  51. MT @TheTeenCouponer I have found that "beauty" prizes are one of the most popular. #TBW #SocialCafe
  52. RT @TheBlogWorkshop: A2. The key to running a successful contest is Keep it SIMPLE!!! Easy entry will = more entries #SocialCafe #TBW
  53. RT @TheBlogWorkshop: A2. The key to running a successful contest is Keep it SIMPLE!!! Easy entry will = more entries #SocialCafe >AMEN! #Tbw
  54. @easy_promos_usa I agree! Quizzes, Surveys, things like that have always worked out well for us, & you learn about users #SocialCafe #TBW
  55. TY Da Vinci So true. No 1 wants several hoops.. MT @TheBlogWorkshop: The key .. successful contest .. Keep it SIMPLE!!! #tbw #SocialCafe
  56. A2. Thinking about an attractive prize is important... don't give away something you wouldn't want! #SocialCafe #TBW
  57. @easy_promos_usa That makes sense, like those multi-step contests that include a $10k prize... #tbw #SocialCafe
  58. RT @socialwebcafe: @easy_promos_usa That makes sense, like those multi-step contests that include a $10k prize... #tbw #SocialCafe #Tbw
  59. @TheBlogWorkshop When entering giveaways, I get annoyed after 10 entries. There should be a limit of 10 fields on forms. #TBW #SocialCafe
  60. @TheTeenCouponer Is that like the @rafflecopter options for entries or 10 questions just to get one entry? #tbw #SocialCafe
  61. @TheTeenCouponer That's definitely good information for anyone else wanting to run a contest! #SocialCafe #TBW
  62. Q3 What are some challenges you have run into with contests? #SocialCafe #TBW
  63. @socialwebcafe they pose challenges to keeping your audience interested. we say don't send them away from your contest. #socialcafe #tbw
  64. @socialwebcafe 10 @rafflecopter options. I like the forms that lead you to a master "like list" (page on blog). So simple! #TBW #SocialCafe
  65. A3. I would say keeping the momentum going can be a challenge at time. #SocialCafe #TBW
  66. @easy_promos_usa Just keeping them short. Trying for no more than 10 options. It drains people that are trying to enter. #TBW #SocialCafe
  67. @socialwebcafe every contest with our app or other needs to be managed well and with a plan of action. #socialcafe #tbw
  68. A3. It's a big task to run a promotion because you have to PROMOTE the promotion, lol #SocialCafe #TBW
  69. A3. It's a big task to run a promotion because you have to PROMOTE the promotion, lol #SocialCafe #TBW
  70. A3 One of the challenges (which @easy_promos_usa addresses) is getting the viral aspect #SocialCafe #TBW
  71. A3 One of the challenges (which @easy_promos_usa addresses) is getting the viral aspect #SocialCafe #TBW
  72. A3 One of the challenges (which @easy_promos_usa addresses) is getting the viral aspect #SocialCafe #TBW
  73. @socialwebcafe if there are issues we find it is due to the entrants browser relationship with connectivity and facebook. #socialcafe #tbw
  74. @socialwebcafe cheating is a challenge. Admins who know how to head this off have no issues. .... #socialcafe #tbw
  75. @socialwebcafe cheating is a challenge. Admins who know how to head this off have no issues. .... #socialcafe #tbw
  76. @easy_promos_usa Also, the shorter the entry form, the more giveaways the person can enter, the more traffic to your page. #TBW #SocialCafe
  77. @TheBlogWorkshop A3 #TBW #SocialCafe some of my problems are losing some new followers once a contest is over.
  78. @socialwebcafe Best thing is to ask us when you set up your contest. The key is how you award votes. #socialcafe #tbw
  79. @socialwebcafe That's definitely one of the things I loved about @easy_promos_usa! We ALL want our contests to go viral #SocialCafe #TBW
  80. @socialwebcafe absolutely, what you can consider is staying active with your participants. comment on their entry.... #socialcafe #tbw
  81. RT @Coily_Locks: @TheBlogWorkshop A3 #TBW #SocialCafe some of my problems are losing some new followers once a contest is over. #Tbw
  82. A3. When you're running a contest make sure you have a CLEAR set of rules to enter and for prize redemption. #SocialCafe #TBW
  83. @TheBlogWorkshop #TBW #SocialCafe A2: u haven't done any FB contest and have only participated in a few.
  84. @socialwebcafe follow up with all your entrants with thanks and encouragement for sharing. Also use our RECRUITER FEATURE! #socialcafe #tbw
  85. Making room for more followers :) MT @Coily_Locks: A3 ..my problems are losing some new followers once contest is over. #TBW #SocialCafe
  86. RT @TheBlogWorkshop: A3. When you're running a contest make sure you have a CLEAR set of rules to enter 7 for prize redemption. #SocialCafe
  87. @socialwebcafe write good copy that people are happy to share. Let them know you appreciate them for sharing. #socialcafe #tbw
  88. @socialwebcafe @Coily_Locks Yes! That's a great way to look at it. You want people who will be loyal to your brand anyway #SocialCafe #TBW
  89. @TheBlogWorkshop So true, and @easy_promos_usa takes a lot of the work out of the way... u pick prize, pick style, and go! #tbw #SocialCafe
  90. @socialwebcafe as admins you absolutely want to get in front of your entrants friends who have similar interests. #socialcafe #tbw
  91. I like how @easy_promos_usa has that built in! MT @easy_promos_usa: u can incent people to recruit others. Its a blast!! #tbw #SocialCafe
  92. A3. Keep a list of things you didn't like on other contests and make sure to make it better on your own! #SocialCafe #TBW
  93. @TheBlogWorkshop I've never had a contest on both...didn't even think of that! Duh #TBW #SocialCafe
  94. @ambde it seems to depend on the audience you attract. its not a normal activity for people to mass unlike a page. #socialcafe #tbw
  95. @TheTeenCouponer Yes, Brian showed me how there's a built in reward-sys for "recruiting" (aka viral) that follows FB rules #tbw #SocialCafe
  96. Q4 What ways are you promoting your contest outside of Facebook? #SocialCafe #TBW
  97. Be sure to mark your calendars and Fave this tweet! Next week we're Talking about branding! :) #TBW #SocialCafe
  98. Be sure to mark your calendars and Fave this tweet! Next week we're Talking about branding! :) #TBW #SocialCafe
  99. Be sure to mark your calendars and Fave this tweet! Next week we're Talking about branding! :) #TBW #SocialCafe
  100. Be sure to mark your calendars and Fave this tweet! Next week we're Talking about branding! :) #TBW #SocialCafe
  101. Be sure to mark your calendars and Fave this tweet! Next week we're Talking about branding! :) #TBW #SocialCafe
  102. Be sure to mark your calendars and Fave this tweet! Next week we're Talking about branding! :) #TBW #SocialCafe
  103. RT @TheBlogWorkshop: A3 Keep a list of things you didnt like on other contests and make sure to make it better on your own! #TBW #SocialCafe
  104. RT @socialwebcafe: Q4 What ways are you promoting your contest outside of Facebook? #SocialCafe #TBW
  105. RT @socialwebcafe: Q4 What ways are you promoting your contest outside of Facebook? #SocialCafe #Tbw
  106. RT @TheBlogWorkshop: Be sure to mark your calendars and Fave this tweet! Next week were Talking about branding! :) #TBW #SocialCafe #Tbw
  107. RT @TheBlogWorkshop: Be sure to mark your calendars and Fave this tweet! Next week were Talking about branding! :) #TBW #SocialCafe #TBW
  108. Addicting... I have to "limit" my time or I could live there! RT @crazedmom: A4: PINTEREST is becoming a hot item #tbw #SocialCafe
  109. @socialwebcafe consider offering a selection of prizes to attract a wider audience. winner picks what they want.. #socialcafe #tbw
  110. @socialwebcafe it is like a virtual corkboard just keep adding without the pushpins #socialcafe
  111. makes it painless.. :) RT @crazedmom: @socialwebcafe it is like a virtual corkboard just keep adding without the pushpins #SocialCafe
  112. @crazedmom Facebook ads works well, promoted posts. Outside facebook, use your email list, jv with someone with a list .. #socialcafe #tbw
  113. @crazedmom qr codes in high traffic areas if you are a service company or have a store front. #socialcafe #tbw
  114. Spend alot of time on Pintrest, so that is is another great place to promote contests. #SocialCafe #TBW #socialcafe #TBW
  115. RT @easy_promos_usa: @crazedmom qr codes in high traffic areas if you are a service company or have a store front. #socialcafe #Tbw
  116. A4. Promote your contest to your groups, pins, twitter, Google+, put a reblog button on your post AND consider running ads #SocialCafe #TBW
  117. @TheBlogWorkshop word of mouth. tell people you can count on to get the word out. these close allies will enjoy helping you #socialcafe #tbw
  118. @socialwebcafe engage your suppliers, companies who have a stake in your success, get them to promote. #socialcafe #tbw
  119. @TheBlogWorkshop A4 I promote my contest on all my social media channels as well as my newsletter and blogging groups #socialcafe #TBW
  120. A4. If you have strong relationships and groups offline, don't be afraid to promote offline also #SocialCafe #TBW
  121. Like Brand Ambassadors.. MT @easy_promos_usa: word of mouth. tell people you can count on to get the word out. #tbw #SocialCafe
  122. RT @TheBlogWorkshop: A4. If you have strong relationships and groups offline, don't be afraid to promote offline also #SocialCafe #TBW
  123. A4. A GREAT OFFLINE way of keeping things easy is using a QR code, so people can scan and enter from their mobile device #SocialCafe #TBW
  124. Justin ( @dragonblogger ) does a lot with partnerships with other bloggers, which helps get the word out about his contests #tbw #SocialCafe
  125. Feel free to download the app to your facebook page and try it. No registration required.  http://www.easypromosapp.com ppsocialcafealtbwe #tbw
  126. MT @TheBlogWorkshop: A4. If u have strong relationships offline, dn't be afraid to promote offline also #SocialCafe #TBW #socialcafe #TBW
  127. MT @easy_promos_usa: Feel free to download the app to ur facebook page & try it. No registration req  http://www.easypromosapp.com pptbwm SocialCafealCafe
  128. @TheBlogWorkshop also learn tactics to build engagement on your personal page as well as your business page. #socialcafe #tbw
  129. @TheBlogWorkshop anyone wanting to know more about this let me know. re- engaging iwth a personal page. #socialcafe #tbw
  130. @easy_promos_usa This is good, depending on if you don't mind mixing the two. Some like to keep things separate. #SocialCafe #TBW
  131. @TheBlogWorkshop absolutely comes down to personal preference. thanks for pointing that out. #socialcafe #tbw
  132. @Coily_Locks I can recommend a friends course if interested - shows you how to engage without turning people off. #socialcafe #tbw
  133. @socialwebcafe @TheBlogWorkshop Thank you everyone this has been fun, I appreciate your interest and for having me. #socialcafe #tbw
  134. Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready.
  135. RT @socialwebcafe: Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready. #Tbw
  136. Thank u for joining us for #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!
  137. @easy_promos_usa Thanks for sharing your wonderful insight into the world of facebook contests! #socialcafe #TBW
  138. Learned a lot tonight! Love getting a new perspective on things! #TBW #SocialCafe
  139. Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready.#Tbw
  140. Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready.#Tbw
  141. Missed the #SocialCafe #TBW chat? Stay tuned for Tweets letting your know the archive/summary is ready.#Tbw
  142. Hi there ;) Glad you could join us. Looking forward to next week ;) RT @PRMentalityLLC: Now joining #SocialCafe! #tbw #SocialCafe
  143. RT @Coily_Locks: Learned a lot tonight! Love getting a new perspective on things! #TBW #SocialCafe #Tbw
  144. RT @Coily_Locks: Learned a lot tonight! Love getting a new perspective on things! #TBW #SocialCafe
  145. RT @Coily_Locks: Learned a lot tonight! Love getting a new perspective on things! #TBW #SocialCafe
  146. We'll be here next week, Scherrie :) RT @thirtymommy: @socialwebcafe Awwwww man, I totally missed it :( #tbw #SocialCafe

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#SocialCafe Twitter Chat Announcement

This SocialWebCafe Twitter Event is about Running an Effective Contest On Facebook.




Running%20an%20Effective%20Contest%20On%20Facebook%20%23SocialCafe%202.11 w/ %40SocialWebCafe http://sw.bcafe.co/4o %28Summary%29 %23SocialCafe

This event sponsored, in part, by our wonderful friends at:
Commun.it for Twitter Relationship ManagementWe recommend them because we love them (and their tool) and not just because we are compensated. Try it for free!

Many of us have participated in contests on Facebook and elsewhere on the internet. Some of us have even run contests ourselves. What does it take to run a successful contest, specifically, on Facebook? Join the chat and find out.

During this chat, we will introduce Brian Mcneil-Smith, of EasyPromos. He will share with us some helpful tips on using his company's Facebook app and how this can help you with your next Facebook contest.


Twitter Event Details

  • Date:   03/12/2013
  • Time:   6:00 pm PST/PDT (9:00 pm EST/EDT).
  • Hashtag:   #SocialCafe

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Twitter Event Questions

  • Q1:  Which FB applications or methods do you recommend for contests?
  • Q2:  What types of contests/giveaways have you found successful on Facebook?
  • Q3:  What are some challenges you have run into with contests?
  • Q4:  What ways are you promoting your contest outside of Facebook?


Format: Q&A

For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.

Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.

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Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Meet Deborah, #SocialCafe Founder (2012)

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Deborah has been the source of many successful Twitter Chats, hiding in the background, sharing her vast knowledge, and masquerading as the forefront "expert," when she is the actual SME and knowledge source. Take advantage of her knowledge, including the download of a non-Twitter-Chat "Boost Your Energy" ebook (absolutely free!).

Deborah Anderson, Certified Guest Blogger

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Article archive available at deboraheanderson.com portfolio site.

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