#SocialCafe 1.6 Chat Transcript

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#B2CTweet Chatting with @TweetReachApp

#B2CTweet Chatting with @TweetReachApp

Q&A discussion and chat with @TweetReachApp regarding Twitter analytics and reporting Hosts: @SocialwebCafe @Growmap, co-founders of @B2CTweet

  1. --------------- Featuring: ---------------
  2. --------------- Your Hosts ---------------
  3. --------------- The Chat: ---------------
  4. Welcome to another #B2CTweet Chat, at our normal 3pm EDT slot every Wednesday. Today we have a special guest.
  5. RT @tweetreachapp: We'll be hanging out in the #B2CTweet chat today, so please excuse the extra tweets for the next hour. Or feel free t ...
  6. If you are following along on the #B2CTweet questions, you can find them here:  http://b2ct.me/PSGkuG G
  7. RT @b2ctweet: Welcome to another #B2CTweet Chat, at our normal 3pm EDT slot every Wednesday. Today we have a special guest.
  8. @tweetreachapp So glad to have you. I'm looking forward to learning from you :) #b2ctweet
  9. For those new to Twitter chat you may wish to use TweetChat by going to  http://tweetchat.com/room/b2ctweet /rb2ctweetweet #b2ctweet
  10. @GrowMap Thanks, Gail. I made sure to put it on my calendar this month so I didn't miss it. :) #b2ctweet
  11. For those not familiar with using @TweetChat there is a numbered image how-to at  http://tweetchat.com/room/b2ctweet /rob2ctweeteet #b2ctweet
  12. Q1 What are twitter analytics and why should I care? #B2CTweet
  13. @b2ctweet good Q. Twitter analytics are the goodies that marketers should care about. We've been using @tweetreach #b2ctweet
  14. Welcome to all the new people and regulars alike. Anyone seeing this tweet fly by is welcome to join us  http://b2ct.me/PSGkuG G b2ctweett
  15. Q1 - Analytics help you measure the impact of your tweets. Are you tweeting out into a void, or are people actually responding? #b2ctweet
  16. RT @b2ctweet: Q1 What are twitter analytics and why should I care? #B2CTweet
  17. @b2ctweet Q1 And beyond that, what are people responding to? What should you do more or less? #b2ctweet
  18. Welcome everyone. I'd say hi individually but I'm not quite up to that today, so I hope you'll feel welcome just the same. #b2ctweet
  19. Analytics may seem complicated to many @tweetreachapp But what they most need to know is they give us insights to act upon. #b2ctweet
  20. @tweetreachapp I like how you said "impact." That words seems to encompass so many of the other analytics aspects. #b2ctweet
  21. RT @tweetreachapp: @b2ctweet Q1 And beyond that, what are people responding to? What should you do more or less? #b2ctweet
  22. @GrowMap Exactly! Analytics don't have to be complicated. In fact, the simpler, the better. Easier to understand and use. #b2ctweet
  23. Gail @GrowMap - we are sending you well wishes that you will feel better soon. #b2ctweet
  24. RT @GrowMap: Analytics may seem complicated to many. But what they most need to know is they give us insights to act upon. #b2ctweet
  25. @tweetreachapp Goodness, I keep thinking complicated, like I have to calculate it, but that is what you do, right? #b2ctweet
  26. @socialwebcafe Ha, yes! Let us do the calculations and then you can decide how to use and interpret those metrics. #B2CTweet
  27. We just produced an infographic on the controversial fake Twitter accounts topic - thoughts?  http://bit.ly/PsmTYY  #b2ctweet
  28. @GrowMap Great! And we'll make sure to tweet out a full #B2CTweet report after the chat.
  29. Such a time saver! RT @tweetreachapp: @socialwebcafe Ha, yes! Let us do the calculations and then you can decide. #b2ctweet
  30. Yeah! :) RT @tweetreachapp: @GrowMap Great! And well make sure to tweet out a full #B2CTweet report after the chat. #b2ctweet
  31. Loved that infographic, Brian @nowsourcing And of course I had to immediately go run my own fake follower numbers...relieved! #b2ctweet
  32. Q2 What is the difference between reach, influence and other analytics? #B2CTweet
  33. @nowsourcing That's a great infographic! It was in a post highlighted by @bigfeetmktg this week  http://bigfeetmarketing.com/making-footprints-vol-2-issue-01.html ingb2ctweeting-footprints-vol-2-issue-01.html #b2ctweet
  34. Never too late @stejules Happy to have you here. You're in time for the "meat" of the discussion. #b2ctweet
  35. @GrowMap Depends on exactly which tool you're using, but typically our results are within a few seconds of real-time. #b2ctweet
  36. @GrowMap The quick free report is cached for 15 minutes after it's run the first time, so it will update again shortly. #b2ctweet
  37. RT @b2ctweet: Q2 What is the difference between reach, influence and other analytics? #B2CTweet
  38. Ah that explains it - the free version updates every 15 minutes @tweetreachapp #b2ctweet
  39. Reach is the one I am more curious about @socialwebcafe Could you define precisely what your reach measures please @tweetreachapp #b2ctweet
  40. @b2ctweet Reach measures the spread or scope of a conversation- the size of the potential audience. #B2CTweet
  41. @b2ctweet And influence shows who's responsible for that spread - who drives the conversation. #b2ctweet
  42. Welcome Jeevan @Blognetworking You're just in time for the important answers from @tweetreachapp on what they can measure #b2ctweet
  43. Yes but specifically yours measures only those online on Twitter at the time not all followers of participants? @tweetreachapp #b2ctweet
  44. @GrowMap @socialwebcafe Our reach calculation measures the number of unique Twitter accounts your tweets were delivered to. #b2ctweet
  45. @GrowMap It's all accounts that received a tweet. There's no way at this point to know who's online at the time a tweet was sent. #b2ctweet
  46. Delivered to? @tweetreachapp You mean they have to be signed into Twitter at time to be counted or all followers of participants? #b2ctweet
  47. @tweetreachapp So, you mean the number of accounts that may have seen the tweet? #b2ctweet
  48. @tweetreachapp Does your reach calculation include those using third party apps like Hootsuite? #b2ctweet
  49. By received do you mean anyone who follows the participants or only those who are actively using Twitter? @tweetreachapp #b2ctweet
  50. @tweetreachapp What would be a scenario where the tweet is "not delivered?" #b2ctweet
  51. @Brad_Harmon Yep, a user's particular Twitter client doesn't matter in our calculations. #b2ctweet
  52. @tweetreachapp Now, that could be a big number, right? So, based on the reports, we find out the best times for tweeting, right? #b2ctweet
  53. @tweetreachapp And then tweet at the best and the next best ones (for the best time, it might be a bit congested as lot of ppl... #b2ctweet
  54. @tweetreachapp How would twitter analytics count, say a tweet that is seen by someone who is not a follower (via a Twitter list)? #b2ctweet
  55. @socialwebcafe A tweet is delivered to all followers, unless it's a reply (those are delivered to people who follow both accounts) #b2ctweet
  56. @Blognetworking It could be a very big number. We recommend using reach as the denominator in other calculations. Like RTs/reach #b2ctweet
  57. RT @b2ctweet: Q3 How can twitter analytics help me with Twitter followers and engagement? #B2CTweet
  58. @tweetreachapp ok, so if someone searches a list, that doesn't count, but does if they follow.. if I'm thinking straight here ;) #b2ctweet
  59. @socialwebcafe At this time, it wouldn't count those. There's no way to know if a non-follower saw a tweet. Yet. That will change. #b2ctweet
  60. Q3 How can twitter analytics help me with Twitter followers and engagement? #B2CTweet
  61. @tweetreachapp Alright, let's see how the tool works ;) I have signed up for the free account! #b2ctweet
  62. Ok so reach is all followers of all participants, I should clarify the difference between a tweet & a reply as many don't know. #b2ctweet
  63. MT @tweetreachapp: @Blognetworking ..We recommend using reach as the denominator in other calculations. Like RTs/reach #b2ctweet
  64. @tweetreachapp That answers several questions I had about the report I ran. The replies were throwing me for a loop. #b2ctweet
  65. It is my understanding that Tweets that start with @username are considered replies and only seen by the username(s) included #b2ctweet
  66. Tweets that start with anything besides a username are seen by all who follow the person who shared that tweet. #b2ctweet
  67. @GrowMap Replies are tricky! We have a blog post here that explains how they work -  http://blog.tweetreach.com/2012/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ chb2ctweet2/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ #b2ctweet
  68. @GrowMap when in doubt just put a period first. Or start with something aside from the twittter name. #b2ctweet
  69. If someone follows both you AND the person you replied to they CAN see and respond to tweets between you and them. #b2ctweet
  70. RT @tweetreachapp: @GrowMap Replies are tricky! We have a blog post here that explains how they work -  http://blog.tweetreach.com/2012/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ chb2ctweet2/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ #b2ctweet
  71. @GrowMap That is exactly correct about replies - they're only delivered to people who follow both sender and recipient. #b2ctweet
  72. @nowsourcing @GrowMap Periods don't always work, actually. If you clicked a reply button or arrow, a period won't help. #b2ctweet
  73. MT @tweetreachapp: @socialwebcafe At this time, it wouldn't count. no way to know if non-follower saw tweet. That will change. #b2ctweet
  74. That one bit of awareness makes today's chat worthwhile for few know about difference between reply & tweet >  http://blog.tweetreach.com/2012/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ chb2ctweet2/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ #b2ctweet
  75. RT @tweetreachapp: @GrowMap Replies are tricky! We have a blog post here that explains how they work -  http://blog.tweetreach.com/2012/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ ch.b2ctweet/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ #b2ctweet
  76. @tweetreachapp That I think is a big disadvantage because unless someone follows both, they can't join in the conversation. #b2ctweet
  77. RT @tweetreachapp: Replies are tricky! We have a blog post here that explains how they work -  http://blog.tweetreach.com/2012/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ ch.com/2012/09/tb2ctweeteetreach-tip-why-some-tweets-generate-fewer-impressions/ // this helps #b2ctweet
  78. What if you click reply but you edit the reply to NOT have the username first? Is that still a reply or a tweet? @tweetreachapp #b2ctweet
  79. @tweetreachapp They can, but they have to see the conversation going on by visiting profile page, right? #b2ctweet
  80. Wow. good to know! MT @tweetreachapp: @nowsourcing @GrowMap Periods dont always work. If you clicked reply, a period wont help. #b2ctweet
  81. RT @GrowMap: That one bit of awareness makes todays chat worthwhile for few know about difference between reply & tweet // agree #b2ctweet
  82. @Blognetworking True, but on the other hand, it does keep long conversations from cluttering our streams. #b2ctweet
  83. RT @tweetreachapp: @GrowMap Replies are tricky! We have a blog post here that explains how they work -  http://blog.tweetreach.com/2012/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ chb2ctweet2/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ #b2ctweet
  84. I'm hoping @tweetreachapp knows because if they don't we'll have to test for that! @Blognetworking #b2ctweet
  85. @tweetreachapp Agree on that too. I think twitter should give us a choice about whose tweets are shown more frequently (like fb) #b2ctweet
  86. @GrowMap If you click reply but edit, it's still a reply. It's in the code of the tweet, can't be changed. #b2ctweet
  87. @Blognetworking And correct about visiting their page. It's not private, just not delivered to all feeds. #b2ctweet
  88. You mean mentions in @commun_it Jeevan? @Blognetworking I would think not as those are NEW conversations. #b2ctweet
  89. RT's are kind of a bizarre animal. Of what I recall, RT's were not planned but evolved from the userbase. #b2ctweet
  90. That is a sad bit of news because that means we can't easily follow the replies if we never use reply :-( @tweetreachapp #b2ctweet
  91. @tweetreachapp So, that means, I should stop hitting "reply" as a lazy way of mentioning someone, right? #b2ctweet
  92. @Blognetworking @GrowMap Mentions will only show as replies if you clicked the reply button/arrow or put the username first. #b2ctweet
  93. RT @tweetreachapp: @GrowMap If you click reply but edit, it's still a reply. It's in the code of the tweet, can't be changed. #b2ctweet
  94. I am so glad you knew that @tweetreachapp Saves me from having to test to find out! #b2ctweet
  95. @b2cparty Ha, yes. Stop being lazy. :) I do it too, though - so much easier! #b2ctweet
  96. Yes @b2cparty It means that we should only use reply if we do NOT want others to see a conversation. Never if we want max views. #b2ctweet
  97. Seems to be what we users like to do, eh? MT @nowsourcing: Of what I recall, RTs were not planned but evolved from the userbase. #b2ctweet
  98. Do you believe that all Twitter apps conform to that convention? @tweetreachapp We need to ask @commun_it if they do. #b2ctweet
  99. @socialwebcafe @nowsourcing Hashtags, too. Lots of Twitter features emerged from how people used it. #b2ctweet
  100. RT @nowsourcing: RT's are kind of a bizarre animal. Of what I recall, RT's were not planned but evolved from the userbase. #b2ctweet
  101. @tweetreachapp Note to self: Stop being lazy :) Although, out of laziness has coming much good, in programming.. ROFL #b2ctweet
  102. @GrowMap I meant the mentions used when we share content. @tweetreachapp Thanks for clarifying that ;) #b2ctweet
  103. If you don't click REPLY then you are broadcasting to all your followers @Blognetworking #b2ctweet
  104. @GrowMap The reply convention? Probably. It's in the tweet's code, so it's likely included. Depends on their data source. #b2ctweet
  105. 'nother note to self: Stop being lazy and learn how to type correct grammar! "out of laziness has come some good programming" #b2ctweet
  106. If we click reply only those who follow you AND recipient can see that tweet UNLESS they go to your profile pages @Blognetworking #b2ctweet
  107. @socialwebcafe Being lazy isn't bad, Deborah ;) It's about how lazy we are - in relation with time. #b2ctweet
  108. So, a tweet composed, directly, with @ and then username at the beginning broadcasts to all, but using a reply button changes #b2ctweet
  109. @GrowMap These days I reply more than I tweets. Means less exposure, but more conversation. #b2ctweet
  110. @Blognetworking Ah, thanks :) Sometimes 'laziness' comes from not enough sleep when over-productive at other times :D #b2ctweet
  111. I would never start a tweet with @username as that may also default to being a reply #b2ctweet
  112. @b2cparty Nope, that's also a reply. Anything starting with @username is a reply, as well as anything using the reply button. #b2ctweet
  113. Yes we have to decide do we want ALL to see OR to have a conversation that most others will not see @Blognetworking #b2ctweet
  114. RT @tweetreachapp: @socialwebcafe @nowsourcing Hashtags, too. Lots of Twitter features emerged from how people used it. #b2ctweet
  115. @socialwebcafe Haha ;) I understand - overworking is bad, well it can help (but, not good for health). Laziness helps :D #b2ctweet
  116. thank you so much for clarification ;) MT @tweetreachapp: @b2cparty Nope, thats also a reply. Anything starting with @ is a reply #b2ctweet
  117. @b2ctweet Q4 - First, full-fidelity commercial access to the Twitter stream, so we have full coverage of all tweets. #b2ctweet
  118. RT @tweetreachapp: Replies are tricky! We have a blog post here that explains how they work -  http://blog.tweetreach.com/2012/09/todays-tweetreach-tip-why-some-tweets-generate-fewer-impressions/ ch.com/2012/09/b2ctweetweetreach-tip-why-some-tweets-generate-fewer-impressions/ //Great info #b2ctweet
  119. I know there is a limit of last 50 tweets & pricing and plans at  http://tweetreach.com/plans m/b2ctweet2ctweet
  120. @GrowMap Our free snapshots are quick reports on the most recent 50 tweets from the past week. Quick and easy. No signup needed. #b2ctweet
  121. @GrowMap We also have a paid snapshot report ($20 for up to 1500 tweets from the past week). #b2ctweet
  122. We use @tweetreachapp to take a snapshot of a Twitter chat or party before new tweets overwrite the scheduled time slot tweets #b2ctweet
  123. @GrowMap Then, we have Pro subscriptions for higher volumes and real-time, ongoing tracking, starts at $84 per month. #b2ctweet
  124. RT @tweetreachapp: @GrowMap We also have a paid snapshot report ($20 for up to 1500 tweets from the past week). #b2ctweet
  125. @GrowMap Finally, we have custom historical analytics, going back to March 2006. Those are priced per job, so ask us for a quote. #b2ctweet
  126. Could you explain trackers, specifically about each tracker managing more than 1 query #b2ctweet
  127. MT @tweetreachapp: we have custom historical analytics, going back to 3/09. Those are priced per job, so ask us for a quote. #b2ctweet
  128. RT @GrowMap: Tweets that start with anything besides a username are seen by all who follow the person who shared that tweet. #b2ctweet
  129. You're saying that you have archived ALL tweets going back to March 2006 March or 2009? #b2ctweet
  130. RT @tweetreachapp: @GrowMap If you click reply but edit, it's still a reply. It's in the code of the tweet, can't be changed. #b2ctweet
  131. @GrowMap A Tracker collects, analyzes and archives tweets about any topic. That topic can consist of multiple queries... #b2ctweet
  132. @tweetreachapp Love the historical reporting availability. Is that offered by your competitors or just tweetreach? Seems unique. #b2ctweet
  133. @GrowMap For example, one Tracker could include a hashtag, a username, a phrase, as long as they're about the same topic. #b2ctweet
  134. That could be tricky because they could be about the same topic but that might not be obvious to @tweetreachapp #b2ctweet
  135. @GrowMap Yep, going back to 2006. We can talk more about that product offline if you're interested. #b2ctweet
  136. @GrowMap You set up the queries. The only reason they need to be related is that all the metrics in one Tracker are aggregated. #b2ctweet
  137. Based on the pricing @tweetreachapp is more suitable for agencies & big brands than bloggers doing individual chats #b2ctweet
  138. @TheSocialYeti SO many hashtags I so need to get on top of them all - so tell me - what is #b2ctweet ? I try to do #flutterbiz when I can
  139. Yes that makes sense @tweetreachapp Good to know that we decide what is relevant to our aggregated tweetreach stats #b2ctweet
  140. @GrowMap We do offer free and $20 one-time snapshot reports that are great for smaller budgets and individuals. #b2ctweet
  141. Thank you so much, Jenn @tweetreachapp for joining #B2CTweet today and helping us with your expertise!
  142. I'm always amazed what I learn from this chat. Gotta run, but great chat everyone. See you next Wednesday. #b2ctweet
  143. RT @tweetreachapp: @GrowMap We do offer free and $20 one-time snapshot reports that are great for smaller budgets and individuals. #b2ctweet
  144. Missed the #B2CTweet chat? Stay tuned for Tweets letting your know the #B2CTweet archive/summary is ready.
  145. Next week, on #B2CTweet, we have a very special guest, @Easy_retweet talking about Twitter RTs. You won't want to miss Wed 3p EDT
  146. Thank you so much for inviting me. This was fun! Any questions, please email me! jenn [at] unionmetrics [dot] com #B2CTweet
  147. RT @tweetreachapp: @GrowMap We do offer free and $20 one-time snapshot reports that are great for smaller budgets and individuals. #b2ctweet
  148. There are now many bloggers who do regular weekly Twitter chats so they're looking at $80+ month either way @tweetreachapp #b2ctweet
  149. MT @tweetreachapp: Thank you so much for inviting me. This was fun! questions, please email me! jenn [at] unionmetrics [dot] com #b2ctweet
  150. Thank you for joining us for this week's #B2CTweet Twiitter Chatting with @tweetreachapp
  151. And the Chat continues :)
  152. RT @b2ctweet: Thank you so much, Jenn @tweetreachapp for joining #B2CTweet today and helping us with your expertise!
  153. RT @b2ctweet: Missed the #B2CTweet chat? Stay tuned for Tweets letting your know the #B2CTweet archive/summary is ready.
  154. Thanks for being here Brad @Brad_Harmon You too, Brian @nowsourcing and everyone else. I know how busy you are and appreciate you #b2ctweet
  155. RT @b2ctweet: Next week #B2CTweet will have @Easy_retweet talking about Twitter RTs. You won't want to miss Wed 3p EDT
  156. @GrowMap Definitely, and that can be a lot. There are a number of other free or less expensive tools that do a great job, too. #b2ctweet
  157. @tweetreachapp I see value in the $20 snapshot option for smaller brands and individuals. #b2ctweet
  158. @socialwebcafe Agree on that. Thanks a lot @tweetreachapp and growmap for clarifying on replies and mentions. #b2ctweet
  159. Hi @zingmailer #b2ctweet is a weekly Twitter chat with a regular time slot of 2-3 EDT often followed by #b2cparty from 3-4 EDT
  160. Here's the full TweetReach report for tweets about this week's #B2CTweet chat -  https://appozite.tweetreach.com/share/reports/b21faa8288f0ae83a835e460c3f9275ff0d76731 treach.com/share/reports/b21faa8288f0ae83a835e460c3f9275ff0d76731

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