#SocialCafe 2.12 Chat Transcript

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Establishing Your Brand and Social Image #SocialCafe #TBW

Establishing Your Brand and Social Image #SocialCafe #TBW

Topic: Establishing Your Brand and Social Image. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop

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  3. --------------- The Chat: ---------------
  4. Today our topic is “Establishing Your Brand and Social Image” #SocialCafe #TBW
  5. Want your pics to show up for #TBW ? See  http://hashtag.ly/#TBW  Ur image could appear there! Just tweet pic with hashtag #TBW #SocialCafe
  6. @TheBlogWorkshop Very excited to talk about this as I'm trying to build my brand/blog #socialcafe #tbw
  7. Q1 What are some determining factors in establishing your brand? #SocialCafe #TBW
  8. A1: genre, purpose, intended audience, knowledge have helped me determine #socialcafe #tbw@socialwebcafe
  9. A1. First you need to recognize that you're ALREADY a brand! And then decide what you want your brand to stand for. #SocialCafe #TBW
  10. Excellent! RT @lydsrich: A1: genre, purpose, intended audience, knowledge have helped me determine #tbw #SocialCafe
  11. Excellent! RT @lydsrich: A1: genre, purpose, intended audience, knowledge have helped me determine #tbw #SocialCafe
  12. A1 1) defining what your brand represents 2) target audience 3) feel #SocialCafe #TBW
  13. A1. Establish a brand message or mission statement! This will give you a guide for how you want to develop your brand #SocialCafe #TBW
  14. A1. Once you know your mission statement/brand message... it's easier to define your intended audience #SocialCafe #TBW
  15. @TheBlogWorkshop A1: 1. Purpose 2. Target Audience 3) Industry dvlpmt / growth 4) Thought Ldrshp status #TBW & #SocialCafe
  16. A1. Once you can define your brand, it also makes it easy to keep a consistent image and build an audience/community #SocialCafe #TBW
  17. @TheBlogWorkshop Authenticity, Loyalty, Great Customer Service, Know my audience, and know my products. #socialcafe
  18. People value consistency and want to know they can count on you for whatever has pulled them in #SocialCafe #TBW
  19. Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT
  20. Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT
  21. Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT
  22. RT @upliftingfam "@TheBlogWorkshop Authenticity, Loyalty, Great Customer Service, Know my audience, and know my products." #socialcafe #TBW
  23. Definitely! RT @TheBlogWorkshop: People value consistency & want to know they can count on u for whatever has pulled them #TBW #SocialCafe
  24. RT @socialwebcafe: Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT
  25. @TheBlogWorkshop Even mission statement has to be out of the ordinary. (It's getting too easy to sound like every1 else) #TBW & #SocialCafe
  26. @alinterpretatio Good point. Even sales letters.. everything starts to sound cookie cutter in some cases. #tbw #SocialCafe
  27. @alinterpretatio Not necessarily out of the ordinary but it's definitely key to be authentic to yourself and your brand. #socialcafe #TBW
  28. Q2 How are you reflecting your brand message in your social space? #SocialCafe #TBW
  29. Q2 How are you reflecting your brand message in your social space? #SocialCafe #TBW
  30. Q2: How are you reflecting your brand message in your social space? #SocialCafe #TBW
  31. Q2: How are you reflecting your brand message in your social space? #SocialCafe #TBW
  32. @socialwebcafe A2. By being consistent and talking about things I am passionate about and supporting products I love #SocialCafe #TBW
  33. A2: My "brand" is busy, brilliant mom. I try to illustrate my genius in all respects: posts, pictures, etc. #socialcafe #tbw @socialwebcafe
  34. A2. We make sure to keep all our profile pics, colors, themes similar and consistent on all social networks #SocialCafe #TBW
  35. @TheBlogWorkshop Provide my followers with relevant content and engagement. Being social is very important to me and I take the #socialcafe
  36. When thinking about your brand/branding, understand that people respond to different colors, fonts and designs differently #SocialCafe #TBW
  37. MT @thirtymommy: A2. By being consistent and talking about things I am passionate about and supporting products I love #TBW #SocialCafe
  38. @TheBlogWorkshop time and just chat and talk with my followers. I do my best to answer ?'s and help them.Lets them know i care. #socialcafe
  39. A2. Keep the same voice or style consistent on all your platforms too #SocialCafe #TBW
  40. @YourLifeAfter25 I do this as well. I want people to be able to recognize me on any social media platform. #socialcafe
  41. Quotable! MT @upliftingfam: Yes, people are smart. I think authenticity and integrity go hand and hand. #TBW #SocialCafe
  42. Quotable! MT @upliftingfam: Yes, people are smart. I think authenticity and integrity go hand and hand. #TBW #SocialCafe
  43. A2. Although we usually consider our online spaces, think about how you put your brand out there Offline also #SocialCafe #TBW
  44. @lydsrich I like how you define your brand and incorporate it into what you do. Excellent! #TBW #SocialCafe
  45. A2.Business cards, flyers, tees, decals should remain consistent in color, font, etc. CONSISTENCY is the word of the hour! #SocialCafe #TBW
  46. @socialwebcafe Mostly tongue-in-cheek, but thank you! Even my Twitter pic is sarcastic. :) #tbw #socialcafe
  47. @TheBlogWorkshop Xactly.Cookie-cutter Mssn Stmts irritate a lot VCs/investors. VC friend calls it Ms America pt of biz plan #TBW #SocialCafe
  48. Memorable ;) RT @lydsrich: @socialwebcafe Mostly tongue-in-cheek, but thank you! Even my Twitter pic is sarcastic. :) #tbw #SocialCafe
  49. @TheBlogWorkshop That is great advice. I have finally ordered business cards and struggled with the info to go on them #socialcafe
  50. A2. effectively on the spaces where your audience has a lot of concentration. It also allows you not to feel overwhelmed. #SocialCafe #TBW
  51. A2. Keep ALL your social urls the same! It's a major faux pas I see a lot. #SocialCafe #TBW
  52. @upliftingfam @YourLifeAfter25 Me too Christy... I love when people say they found me other places bc of my name #socialcafe
  53. RT @TheBlogWorkshop: We're chatting NOW! Join us! "Establishing Your Brand & Social Image" use #TBW & #SocialCafe http://pic.twitter.com/KGNgd1TiPD
    RT @TheBlogWorkshop: We're chatting NOW! Join us! "Establishing Your Brand & Social Image" use #TBW & #SocialCafe pic.twitter.com/KGNgd1TiPD/KGNgd1TiPD
  54. Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBW
  55. Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBW
  56. Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBW
  57. Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBW
  58. Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBW
  59. Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBW
  60. @socialwebcafe My brand image IS my personal image... it's my life... I don't think I can separate the two... #socialcafe #TBW
  61. @socialwebcafe I haven't really separated my business accounts from my personal, I have a family related blog. #socialcafe
  62. A3. I know a lot of people struggle with whether to mix their business and social profiles. There's definitely a thin line #SocialCafe #TBW
  63. @TheBlogWorkshop Tell me more... where should the line be drawn... obviously with privacy and kids #socialcafe
  64. @mindyartze Glad you posted that. I was just thinking that. There are cases where the brand is the person and vice versa. #SocialCafe
  65. A3. I think it really depends on the brand and how closely associated with your personal life it is #SocialCafe #TBW
  66. A3. You have to consider that IF you keep the 2 intertwined Brands may view your personal rants, information, etc #SocialCafe #TBW
  67. A3 Define what a personal profile is vs. brand profile; sometimes crossover #SocialCafe #TBW
  68. A3 Define what a personal profile is vs. brand profile; sometimes crossover #SocialCafe #TBW
  69. @TheBlogWorkshop I don't blog a lot about going out to dinner w friends or going to a concert...I keep it fitness/health related #socialcafe
  70. @mindyartze @TheBlogWorkshop I post photos of my kids on my blog, but haven't posted their names. #socialcafe
  71. A3. In addition with the growth of your brand, there is also the privacy and safety concern. #SocialCafe #TBW
  72. A3. So many social networks and platforms have personal pages & brand/fan pages available. Take advantage of your options #SocialCafe #TBW
  73. @mindyartze @TheBlogWorkshop Yes, that is true. I try to keep their privacy in mind when i do blog about them. #socialcafe
  74. RT @upliftingfam: @socialwebcafe I havent really separated my business accounts from my personal, I have a family related blog. #SocialCafe
  75. @TheBlogWorkshop I agree with you on the privacy and safety... not sure how to change that though #socialcafe
  76. With a personal profile you can take advantage of the privacy settings, with your brand page this option isn't there #SocialCafe #TBW
  77. @upliftingfam @TheBlogWorkshop Me too! I try to keep things private about him for sure. Google is scary though. #socialcafe
  78. However, personal profiles also have audience/growth limitations. These are all factors to consider. #SocialCafe #TBW
  79. I think if u r comfortable w/ having both be both, then go with it. Many times we r our own brand @mindyartze @upliftingfam #tbw #SocialCafe
  80. Agree for now RT @socialwebcafe: I think if u r comfortable w/ having both be both, then go w it. Many times we r our own brand #SocialCafe
  81. A3. Privacy is definitely a major concern. We had a reader look through my fan page and friend my little sister #SocialCafe #TBW
  82. The key is to understand what those limitations are, along with the pros and cons and make an informed decision #tbw #SocialCafe
  83. Q4 In what ways are you branding yourself online and offline? #SocialCafe #TBW
  84. @YourLifeAfter25 I have a fan page for facebook and my kids aren't on the other social networks. #socialcafe
  85. plan in action :) MT @upliftingfam: @YourLifeAfter25 I hv a fan page for facebook and my kids arent on the other social ntwrks #SocialCafe
  86. A4. Online; social networks, blogging, groups, chats, forums, etc #SocialCafe #TBW
  87. A4. Offline: Business cards, flyers, tees, hats, car decals, meetups, social gatherings, etc #SocialCafe #TBW
  88. A4: I have FB, twitter, tumblr, pinterest, IG, yelp, and I'm trying now to network with local businesses #socialcafe
  89. It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBW
  90. It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBW
  91. It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBW
  92. It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBW
  93. Love it, iphone case! RT @lydsrich: A4: Offline - bus cards and iPhone case (and word of mouth) @TheBlogWorkshop #tbw #SocialCafe
  94. A4. When you go grocery shopping or errands you could be representing your brand with a tee or a decal on your car #SocialCafe #TBW
  95. Great idea! RT @TheBlogWorkshop: A4. When you go on errands you could be representing your brand with a tee #SocialCafe #TBW
  96. A4. However, you brand make sure that you use call to actions and easy ways for people to access your site/info #SocialCafe #TBW
  97. @TheBlogWorkshop A4: Mtups / forums, online media outlets, Schtickers (laptop branding), chasing & covering events #TBW #SocialCafe
  98. Yes! That's why I hired @LilianaStudios to paint mine She is awesome! ;) RT @thirtymommy: A4. Using my logo everywhere #TBW #SocialCafe
  99. However, you brand make sure that you use call to actions and easy ways for people to access your site/info #SocialCafe #TBW #socialcafe
  100. RT @alinterpretatio1m A4: Mtups / forums, online media outlets, Schtickers (laptop branding), chasing & covering events #SocialCafe #TBW
  101. A3 @TheBlogWorkshop #socialcafe At this point they are so intertwined that I just end up having to force myself to take "me" days
  102. Hi Belinda! No worries. Glad you could make it ;) RT @FleurdeB: Hey gang, sorry Im late. #tbw #SocialCafe
  103. A4. Don't be afraid to network with other people who do things similar to you, work together and co-brand events #SocialCafe #TBW
  104. A4 Twitter, Blog, Pinterest, Instagram, tees and tanks, a cookbook a website and soon stickers and cards@TheBlogWorkshop #socialcafe
  105. A4 Consistent username on almost all SM accts. My biz is mainly online, so no offline mktg. No logo at the moment: book cover. #socialcafe
  106. Definitely. Those call-to-actions are easy to forget sometimes MT @FleurdeB: use call to actions and easy ways.. #TBW #SocialCafe
  107. @TheSchtickers is awesome. Slap your logo on laptop stickers, stickers for phone cases, etc, you name it. #TBW #SocialCafe
  108. Ah! MT @alinterpretatio: @TheSchtickers is awesome. Slap ur logo on laptop, stickers for phone cases, etc, you name it #TBW #SocialCafe
  109. A comedian friend uses QR codes to sell tickets to her live shows. #socialcafe
  110. Aerosmith is a great example of logo branding everywhere. #socialcafe
  111. Cool. RT @FleurdeB: A comedian friend uses QR codes to sell tickets to her live shows. #tbw #SocialCafe
  112. @TheBlogWorkshop @PeaceLoveLoCarb yes & my work & my blog are 2 different things. I do have a real job & then I have my fun one #socialcafe
  113. @TheBlogWorkshop I have been some great new friend through networking that I will be meeting in real life this year #socialcafe #tbw
  114. My current web marketing clients are an art gallery and farmer. #socialcafe
  115. YAY! Can't wait! RT @PeaceLoveLoCarb: @TheBlogWorkshop Ive met great new friends that Ill be meeting in real life this yr #socialcafe #tbw
  116. She is a wonderful artist & person. Love her RT @thirtymommy: @LilianaStudios I love it! Might have to get my own painting done #SocialCafe
  117. It has been a great outlet to connect with so many like-minded individuals that I would have never otherwise met@TheBlogWorkshop #socialcafe
  118. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBW
  119. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBW
  120. Find that so fascinating with your crowdfunding RT @FleurdeB: My current web marketing clients are an art gallery and farmer. #SocialCafe
  121. Thanks for the ideas tonight. Good ones about branding! Thanks for the invite @socialwebcafe... I always appreciate the reminder #socialcafe
  122. Thank u for joining us for #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!
  123. Thanks for the reminder, very much appreciated. Great ideas tonight, thanks all. #socialcafe

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