#SocialCafe 2.37 Chat Transcript
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--------------- The Chat: ---------------
Welcome to the Chat at our weekly Tues 6pm PDT / 9p EDT slot.
Our topic Chat hour: PPC & Search Engines
Hello and welcome to the weekly SocialCafe Twitter Chat!
Last week’s Social Web Cafe TV episode: Devorah Spilman shares insights sw.bcafe.co/7E
Q1 What is your experience with Facebook advertising?
Hello and welcome to the Social Cafe Chat
Q2 I've done some demographics and writing ads
A1 I used it quite a bit to get exposure for music page and hit #1 on Reverb. Using FB boost, now
A1: I haven't really used FB advertising, but I've see lots of advertisements on FB
Hey Mary! Excellent! Welcome ;)
Tomorrow’s Social Web Cafe TV Podcast: socialwebcafe.tv
I have a background in PPC so a lot of experience there. The more targeted your ads, the better the outcome.
Q2 What challenges do you face with setting up Facebook ad campaign(s)?
A2 Remembering to post them ;) It is actually a nice interface for the boost post
! "PPC Through The World Of Social Media Pt1: Facebook" Join with hashtags
Tip #1: How to Split-Test Your Facebook Ads to Maximize Conversions ht.ly/oKXWd
Tip #2: Per the 1cent clicks are possible through extreme targeting
Q3 Which Facebook ad options have provided the most success?
A3 I’m testing now, but someone I interviewed gets most of their traffic from boost posts for a few $$
Social Web Cafe TV: Marketing Momentum w/Charles & Deborah: What We Do For A Buck sw.bcafe.co/7G
Tip #2.1 Get the list. a) your email list b) list from Facebook conversions, etc.
A3. Facebook is a different ballgame but we have found that creating a story vs just promoting ii sometimes works better.
A3: I've never used a FB add, but the "lifetime budget" for a FB campaign sounds interesting
Q4 Which Facebook ad options have provided the most success?
Then, Tip 2.2 Facebook Custom Audiences: Target Facebook Ads by Email List - Jon Loomer Digital ht.ly/oKYDG
A4 Trageting is the best feature, to me. Take time to decide *new* likes versus engagement from current followers
Q4. After this chat, which Facebook ad options do you think you will try?
A4. I'm hearing there may be more changes coming to FB ads so that will be fun to see, for one ad images are getting bigger
Tip #3 Use "boost" posts in rotation to get traffic to your site. Some companies use this tactic exclusively
MT A4. I'm hearing there may be more changes coming to FB ads so that will be fun to see
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Hope everyone had a great time chatting about PPC in the world of Facebook, next week we'll be tackling Twitter & Beyond :)
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Thank u for joining us for Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!
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