#SocialCafe 2.37 Chat Transcript

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Link to Complete Summary.
Facebook Advertising #SocialCafe #TBW

Facebook Advertising #SocialCafe #TBW

Topic: PPC Through the World of Social Media 1: Facebook. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop

  1. --- Please visit these wonderful services (sponsored/affiliates)! ---

  2. --------------- The Chat: ---------------
  3. Welcome to the #SocialCafe #TBW Chat at our weekly Tues 6pm PDT / 9p EDT slot.
  4. Last week’s Social Web Cafe TV episode: Devorah Spilman shares insights sw.bcafe.co/7E #SocialCafe #TBW
  5. Q1 What is your experience with Facebook advertising? #SocialCafe #TBW
  6. A1 I used it quite a bit to get exposure for music page and hit #1 on Reverb. Using FB boost, now #SocialCafe #TBW
  7. A1: I haven't really used FB advertising, but I've see lots of advertisements on FB #SocialCafe #TBW
  8. I have a background in PPC so a lot of experience there. The more targeted your ads, the better the outcome. #TBW #SocialCafe
  9. Q2 What challenges do you face with setting up Facebook ad campaign(s)? #SocialCafe #TBW
  10. A2 Remembering to post them ;) It is actually a nice interface for the boost post #SocialCafe #TBW
  11. #ChattingNOW! "PPC Through The World Of Social Media Pt1: Facebook" Join with hashtags #SocialCafe #TBW
  12. Tip #1: How to Split-Test Your Facebook Ads to Maximize Conversions ht.ly/oKXWd #SocialCafe #TBW
  13. Tip #2: Per @charlestharper the 1cent clicks are possible through extreme targeting #SocialCafe #TBW
  14. Q3 Which Facebook ad options have provided the most success? #SocialCafe #TBW
  15. Come watch us chat about Facebook Advertising (and other stuff) for #SocialCafe #TBW socialwebcafe.tv/live
  16. A3 I’m testing now, but someone I interviewed gets most of their traffic from boost posts for a few $$ #SocialCafe #TBW
  17. Social Web Cafe TV: Marketing Momentum w/Charles & Deborah: What We Do For A Buck sw.bcafe.co/7G #SocialCafe #TBW
  18. Tip #2.1 Get the list. a) your email list b) list from Facebook conversions, etc. #SocialCafe #TBW
  19. A3. Facebook is a different ballgame but we have found that creating a story vs just promoting ii sometimes works better. #SocialCafe #TBW
  20. A3: I've never used a FB add, but the "lifetime budget" for a FB campaign sounds interesting #SocialCafe
  21. Q4 Which Facebook ad options have provided the most success? #SocialCafe #TBW
  22. Then, Tip 2.2 Facebook Custom Audiences: Target Facebook Ads by Email List - Jon Loomer Digital ht.ly/oKYDG #SocialCafe #TBW
  23. A4 Trageting is the best feature, to me. Take time to decide *new* likes versus engagement from current followers #SocialCafe #TBW
  24. Q4. After this chat, which Facebook ad options do you think you will try? #SocialCafe #TBW
  25. Free Podcast episode tomorrow and Thu. Subscribe for iTunes download sw.bcafe.co/podcast #SocialCafe #TBW
  26. A4. I'm hearing there may be more changes coming to FB ads so that will be fun to see, for one ad images are getting bigger #SocialCafe #TBW
  27. Tip #3 Use "boost" posts in rotation to get traffic to your site. Some companies use this tactic exclusively #SocialCafe #TBW
  28. MT @TheBlogWorkshop A4. I'm hearing there may be more changes coming to FB ads so that will be fun to see #SocialCafe #TBW
  29. Hope everyone had a great time chatting about PPC in the world of Facebook, next week we'll be tackling Twitter & Beyond :) #SocialCafe #TBW
  30. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBW
  31. Thank u for joining us for #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!

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