#SocialCafe 3.4 Chat Transcript

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Connecting & Building Your Audience Goals #SocialCafe #TBW

Connecting & Building Your Audience Goals #SocialCafe #TBW

Topic: Connecting & Building Your Audience Goals. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop



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  2. --------------- The Chat: ---------------
  3. I'll be doing some MAJOR multitasking tonight, but I'm going to try and participate! :) #socialcafe, #TBW:
  4. @BusyBeingJenn Hey Jenn, glad to have you join us for as long as u can be here! Glad to see ya this evening :) #SocialCafe
  5. Our topic #SocialCafe #TBW Chat hour: Connecting & Building Your Community Goals #chattingNow #TBW
  6. Tonight's topic for our #SocialCafe #TBW Chat hour is "Connecting & Building Your Community Goals" #chattingNow
  7. @socialwebcafe Neighboring state...Heart of Dixie. The Gulf Coast isn't used to snow. Hurricanes: yes. Snow: We can't even. :) #socialcafe
  8. No kidding. Welcome! I was just thinking of u this eve.. RT @jlegalresearch: Hi everyone, long time no chat! #socialcafe #TBW
  9. I'm running an instagram sale, trying to buy something in an auction and chatting with ya'll!! #callmesuperwoman #socialcafe #TBW
  10. Q1 Have you figured out your 2014 community building and audience targeting goals? If so, what are they? #SocialCafe #TBW
  11. Q1 Have you figured out your 2014 community building and audience targeting goals? If so, what are they? #SocialCafe #TBW
  12. Q1 Have you figured out your 2014 community building and audience targeting goals? If so, what are they? #SocialCafe #TBW
  13. @TheBlogWorkshop @socialwebcafe Stores are wiped clean. I don't know whether to laugh or cry. We are wall-to-wall news #socialcafe
  14. Q1 Have you figured out your 2014 community building and audience targeting goals? If so, what are they? #SocialCafe #TBW
  15. Q1 Have you figured out your 2014 community building and audience targeting goals? If so, what are they? #SocialCafe #TBW
  16. I'm curious if anyone has any favorite books for community-building.. Viral Loop is good #SocialCafe #TBW
  17. I'm curious if anyone has any favorite books for community-building.. Viral Loop is good #SocialCafe #TBW
  18. @socialwebcafe Engage! Engage! Engage! Know the audience and make genuine connections #socialcafe
  19. A1 My main goal is consistency, which is tricky with the added balls in my juggling act ;) #SocialCafe #TBW
  20. Yes! RT @liz_benefield: @socialwebcafe Engage! Engage! Engage! Know the audience and make genuine connections #socialcafe
  21. @socialwebcafe I totally agree Deborah, consistency is tough especially when you get busy. #socialcafe
  22. Pam! Good to see u! Sorry I missed ur tweet last week. Caught it tonight ;) MT @PinkMama68: Hi everyone! #SocialCafe #TBW
  23. A1. I'm trying to grow my non Texas blogging community. I've got awesome local people, but I'd like to expand nationally #socialcafe #TBW
  24. A1. I'm trying to grow my non Texas blogging community. I've got awesome local people, but I'd like to expand nationally #socialcafe #TBW
  25. A1. Although we have a national/global audience we've been looking into which cities we have the most response from #SocialCafe #TBW
  26. A1. When you can target one place effectively, you can grow from there. The key is consistency in all efforts & engagement #SocialCafe #TBW
  27. @jlegalresearch Trying to learn.. "forgive myself" & pick up & strive for it each day :) We can be our own worst critics. #SocialCafe #TBW
  28. @liz_benefield @BusyBeingJenn Look at where your FB fans are coming from, email subs, etc. Then you can tackle each one #SocialCafe #TBW
  29. A1: To build a bigger "readership" And of course discover what readers want to read. Then give the people what they want! =D #SocialCafe
  30. Great idea! RT @liz_benefield: @socialwebcafe Engage! Engage! Engage! Know the audience and make genuine connections #socialcafe
  31. Great idea! RT @liz_benefield: @socialwebcafe Engage! Engage! Engage! Know the audience and make genuine connections #socialcafe
  32. Side Note: I TOTALLY love the new @twitter feature that's pops up like an IM when you're mentioned :) #SocialCafe #TBW
  33. @socialwebcafe @MoppetMissy haha! "Fake it till you make it" definitely shouldn't apply here. #socialcafe
  34. @liz_benefield @MoppetMissy Not unless there really is a fake engagement that fools the masses ;) #SocialCafe #TBW
  35. @jlegalresearch Hi welcome! Glad to have u join us! :) #SocialCafe
  36. Q2 What process did you use, to come up with the goals (course, advice)? What do you think you may add to that list? #SocialCafe #TBW
  37. Oh, hey - would love your ideas on upcoming #SocialCafe #TBW Twitter Chat series. The upcoming one is Blog Security. Any requests?
  38. Oh, hey - would love your ideas on upcoming #SocialCafe #TBW Twitter Chat series. The upcoming one is Blog Security. Any requests?
  39. @socialwebcafe Yeah it's on the actually @twitter site. Kinda like notifications for Mac, but not lol... #SocialCafe #TBW
  40. A1 I'm trying to build a bloggers network. Helping each other out. Also a local followers #tbw #socialcafe
  41. A1 I'm trying to build a bloggers network. Helping each other out. Also a local followers #tbw #socialcafe
  42. Q2 What process did you use, to come up with the goals (course, advice)? What do you think you may add to that list? #SocialCafe #TBW
  43. A2. We looked at all our stats and built a goal for more interaction, then asked HOW! lol #SocialCafe #TBW... with social, email, site, etc
  44. @PinkMama68 Do you have plans for growing your #offline community? (i.e. advertising; events)? #SocialCafe #TBW
  45. @PinkMama68 Do you have plans for growing your #offline community? (i.e. advertising; events)? #SocialCafe #TBW
  46. A2. Something I wish I had done in the beginning was add the location question for our email subscribers. #SocialCafe #TBW
  47. Look at your demographics. Don't be afraid to ask them what they want and #ugc :) #socialcafe
  48. @liz_benefield I agree, I'm always a firm believer of POLLS! Ask them in posts, on social, in email, etc lol #SocialCafe #TBW
  49. When considering your growth, make sure you're prepared for the growth you're planning. #SocialCafe #TBW
  50. When considering your growth, make sure you're prepared for the growth you're planning. #SocialCafe #TBW
  51. @TheBlogWorkshop Not only that, ask them to provide photos, videos, posts..It keeps them engaged, interested, and feeling needed #socialcafe
  52. @TheBlogWorkshop @PinkMama68 @socialwebcafe Great. I get that with Facebook notifications on my PC. I'd love that with Twitter. #socialcafe
  53. If you figure it out, share ;)RT @BusyBeingJenn @TheBlogWorkshop I wish I could prepare by adding more hours to the day! #socialcafe #TBW
  54. If you figure it out, share ;)RT @BusyBeingJenn @TheBlogWorkshop I wish I could prepare by adding more hours to the day! #socialcafe #TBW
  55. RT @liz_benefield: Look at your demographics. Don't be afraid to ask them what they want and #ugc :) #socialcafe
  56. haha u and me both! lol RT @BusyBeingJenn @TheBlogWorkshop I wish I could prepare by adding more hours to the day! #socialcafe #TBW
  57. Q3 How do you plan to measure your community building and targeting efforts to see if you are attaining those goals? #SocialCafe #TBW
  58. Q3 How do you plan to measure your community building and targeting efforts to see if you are attaining those goals? #SocialCafe #TBW
  59. Brilliant! MT @liz_benefield: Not only that, ask them to provide photos, videos, posts..keeps them engaged.. feeling needed #socialcafe
  60. Brilliant! MT @liz_benefield: Not only that, ask them to provide photos, videos, posts..keeps them engaged.. feeling needed #socialcafe
  61. @jlegalresearch Me, too. 2014 is the year for me to get into blogging. This #tweetchat is the place to learn. #TBW #socialcafe
  62. @jlegalresearch Me, too. 2014 is the year for me to get into blogging. This #tweetchat is the place to learn. #TBW #socialcafe
  63. Good 4 u! MT @fashionandfilm: 2014 is the year for me to get into blogging. This #tweetchat is the place to learn. #TBW #socialcafe
  64. @socialwebcafe A1. I caught myself targeting audiences I wasn’t even a member of so I’m changing that this year! #BringingMoreMe #SocialCafe
  65. A2 I asked my family and friends to see what they wanted to see on my blog. LOL #SocialCafe #TBW
  66. I am so ready 4 that. More importantly, Hi! :) RT @ShavonnBrown: @socialwebcafe hey guys! Super late but I brought wine! #SocialCafe #TBW
  67. @TheBlogWorkshop Metrics is the starting point, but don't just look at increased likes/fans/followers--look at interaction #socialcafe
  68. @TheBlogWorkshop Metrics is the starting point, but don't just look at increased likes/fans/followers--look at interaction #socialcafe
  69. @PinkMama68 unless your family and friends already read it, I wouldn't start with them LOL #SocialCafe #TBW
  70. MT @fashionandfilm @jlegalresearch 2014 is the year for me to get into blogging. This #tweetchat is the place to learn. #TBW #socialcafe
  71. A3 I track it, same as the other goals, in my custom database. #SocialCafe #TBW
  72. A3 I track it, same as the other goals, in my custom database. #SocialCafe #TBW
  73. @socialwebcafe @ShavonnBrown @socialwebcafe Did someone say wine? Ugh, my weakness! If I ask politely, will you share? :) #socialcafe
  74. I heard someone say that building a community starts with one person. I agree @liz_benefield #interaction, not only numbers #SocialCafe #TBW
  75. I heard someone say that building a community starts with one person. I agree @liz_benefield #interaction, not only numbers #SocialCafe #TBW
  76. I heard someone say that building a community starts with one person. I agree @liz_benefield #interaction, not only numbers #SocialCafe #TBW
  77. A3 I'm hoping my numbers keep growing and I can monitor that. I try not to get discouraged when my numbers are low #SocialCafe #TBW
  78. A3 I'm hoping my numbers keep growing and I can monitor that. I try not to get discouraged when my numbers are low #SocialCafe #TBW
  79. @liz_benefield Yep! That's what we do @YourLifeAfter25. We're analytic junkies :) Plus we love to connect with readers #SocialCafe #TBW
  80. @TheBlogWorkshop A3 I check my stats monthly when I update my media kit so I'm able to see if I'm experiencing growth #SocialCafe #TBW
  81. @TheBlogWorkshop A3 I check my stats monthly when I update my media kit so I'm able to see if I'm experiencing growth #SocialCafe #TBW
  82. @PinkMama68 Pam, does it help if you look at the engagement. So, even one interaction is 1 more than none #SocialCafe #TBW
  83. @PinkMama68 Pam that is good idea, family and friends can have fresh new ideas that could make a good post! :) #SocialCafe
  84. A3. I love checking my interactions and mentions through @buffer!! Makes it super easy! #socialcafe #TBW
  85. A3. I love checking my interactions and mentions through @buffer!! Makes it super easy! #socialcafe #TBW
  86. @socialwebcafe A2. It was actually more of a revelation. I was trying to make a vision board from magazines I subscribe to… #SocialCafe
  87. @TheBlogWorkshop RIGHT! I know! Thats why I'm building my blogger community because family isn't who I'm trying to reach #SocialCafe #TBW
  88. Keep in mind solid growth is steady growth... it won't happen overnight. This is a MARATHON not a sprint lol #SocialCafe #TBW
  89. @BusyBeingJenn @buffer I love socialsprout. It's a one stop shop and SO user friendly #socialcafe
  90. @socialwebcafe A2 cont… And I realized I didn’t want anything in those magazines and I really didn’t have much to do with them! #SocialCafe
  91. Social Web Cafe TV: Marketing Momentum w/Charles & Deborah: new episode Thu #SocialCafe #TBW
  92. Q4 After this chat, what do you think you will be implementing into your 2014 community building & targeting efforts? #SocialCafe #TBW
  93. @PinkMama68 I think non-bloggers d/n realize how much work it takes to maintain. Goals help us identify what works #SocialCafe #TBW
  94. @TheBlogWorkshop @PinkMama68 Solid advice and definitely doable. Keeps the kit fresh and up-to-date and professional. #SocialCafe #TBW
  95. @TheBlogWorkshop @PinkMama68 Solid advice and definitely doable. Keeps the kit fresh and up-to-date and professional. #SocialCafe #TBW
  96. @socialwebcafe @BusyBeingJenn They are cost effective and all inclusive: engagement, metrics, publishing, monitoring. #socialcafe
  97. @PinkMama68 @socialwebcafe It won't always be like that. But it's like anything young... it take nurturing #SocialCafe #TBW
  98. Q4 After this chat, what do you think you will be implementing into your 2014 community building & targeting efforts? #SocialCafe #TBW
  99. @socialwebcafe A4. Reading and responding more to others. I haven’t seen my #feedly in weeks! #InteractionDown! #SocialCafe #TBW
  100. @ShavonnBrown @socialwebcafe Yes, me too! a lot of work I'm looking at the big picture that this is something I want to do #SocialCafe #TBW
  101. @TheBlogWorkshop A3: hmmm perhaps focus not so much on the # of view or followers, but the # of comments and interactions. #SocialCafe #TBW
  102. @TheBlogWorkshop A3: hmmm perhaps focus not so much on the # of view or followers, but the # of comments and interactions. #SocialCafe #TBW
  103. A4- I've been thinking not being on FB so much and focus on other SM outlets. Seems to be time wasted lately #worksmart #SocialCafe #TBW
  104. A4- I've been thinking not being on FB so much and focus on other SM outlets. Seems to be time wasted lately #worksmart #SocialCafe #TBW
  105. @liz_benefield @BusyBeingJenn I wonder how that stacks up against some of the #Vocus monitoring tools. Better price, eh? #SocialCafe #TBW
  106. haha u make me giggle! =D RT @ShavonnBrown @socialwebcafe hey guys! Super late but I brought wine! #SocialCafe #TBW
  107. @NaturallyGlamTV Go for it! I always say pick 1 or 2 to focus on more and once that takes off, focus a bit more on another #SocialCafe #TBW
  108. @NaturallyGlamTV Amazing how fun AND beneficial Pinterest is. And, it seems like it would work great for your brand, eh? #SocialCafe #TBW
  109. @NaturallyGlamTV Amazing how fun AND beneficial Pinterest is. And, it seems like it would work great for your brand, eh? #SocialCafe #TBW
  110. Also keep in mind where your target audience plays and gets social... maybe you're focusing on the wrong ones :) #SocialCafe #TBW
  111. Also keep in mind where your target audience plays and gets social... maybe you're focusing on the wrong ones :) #SocialCafe #TBW
  112. Also keep in mind where your target audience plays and gets social... maybe you're focusing on the wrong ones :) #SocialCafe #TBW
  113. @PinkMama68 For #Facebook, visuals get more views. You have to make your audience want to share it by emotionally connecting #socialcafe
  114. @liz_benefield @PinkMama68 interesting that non-visual did better in newsfeed, but I agree, emotionally-connected visual #SocialCafe #TBW
  115. @liz_benefield great point! with 6800 followers and maybe 10 see it it just gets sad! #SocialCafe #TBW
  116. @socialwebcafe @PinkMama68: For me and most I talk to, visuals (photos videos) are doing better, but each audience is different #socialcafe
  117. @PinkMama68 @liz_benefield And, not our fault, eh? Just think, 7 out of 10 LIKEs or comments, 70% engage #SocialCafe #TBW
  118. Agreed! MT @MoppetMissy A4: Connect & interact w/others more often. sometimes u have be the first person to interact ;) #SocialCafe
  119. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBW
  120. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBW
  121. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBW
  122. Tonight has been ANOTHER wonderful #SocialCafe #TBW Chat! We appreciate you sticking with us even through the #SOTU lol
  123. Tonight has been ANOTHER wonderful #SocialCafe #TBW Chat! We appreciate you sticking with us even through the #SOTU lol
  124. @PinkMama68 @socialwebcafe yessss! I always find myself trying to get folks in on things and letting them stop me! Not anymore! #SocialCafe
  125. Thank u for joining us for #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!
  126. @TheBlogWorkshop Most articles I read r from @Pinterest. The pictures gabs me before the content. Picture is worth 1000 wrds.. #SocialCafe
  127. @ShavonnBrown @socialwebcafe Great advice I need to take! #SocialCafe #TBW page is bookmarked -I'm starting tomorrow (maybe even tonight)
  128. @TheBlogWorkshop @socialwebcafe thanks for doing this every week- you ROCK and keep us thinking and striving #SocialCafe #TBW
  129. @TheBlogWorkshop @socialwebcafe thanks for doing this every week- you ROCK and keep us thinking and striving #SocialCafe #TBW
  130. RT @PinkMama68 @TheBlogWorkshop @socialwebcafe thanks for doing this every week- you ROCK and keep us thinking and striving #SocialCafe #TBW
  131. 'Cheap, effective, targeted'! "@socialwebcafe: Udemy Course about Maximizing Your Facebook Ads  http://ht.ly/s3ddL  #SocialCafe #TBW"
  132. @socialwebcafe Now that I'm blogging, I have new respect for bloggers. It IS a lot of work. Wow! @PinkMama68 #TBW #socialcafe
  133. @socialwebcafe Focusing on interaction and making connections. It's not a numbers game. #socialcafe
  134. Jan. 30th :) "@socialwebcafe: Social Web Cafe TV: Marketing Momentum w/Charles & Deborah: new episode Thu #SocialCafe #TBW"

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