#SocialCafe 4.50 Chat Transcript

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Social Media for Businesses #SocialCafe #LinkedInChat 20151215

Social Media for Businesses #SocialCafe #LinkedInChat 20151215

A combined archive from #LinkedInChat and #SocialCafe on December 15, 2015

  1. Join #LinkedInChat 2nite (12/15) 8p EST > Leveraging #SocialMedia for Biz > Continue discussion on #SocialCafe 9p EST
  2. Join #LinkedInChat 2nite (12/15) 8p EST > Leveraging #SocialMedia for Biz > Continue discussion on #SocialCafe 9p EST
  3. :-) blushing @LinkedInExpert happy to hang here with you guys! and thrilled to be invited! #linkedinchat
  4. Weather will not keep us down @LisaLarter ! We have recofd snowfall and you have record winds! #linkedinchat
  5. @LisaLarter No kidding :) I might be in the SW of the US, but grew up in bitter cold MN #LinkedInChat
  6. First of all, thanks to everyone for being here. What weather are you all experiencing? #linkedinchat
  7. Yawza @LisaLarter. So besides being able to battle gale force winds, tell us a little more about yourself! #linkedinchat
  8. well @LinkedInExpert I am a new author, wrote a book this year, and I love social business #linkedinchat
  9. Oooh.., I have to admit I don't miss those.. (I like the sound, though :) ) @LisaLarter @LinkedInExpert #LinkedInChat
  10. and @LinkedInExpert I get asked to speak at events you speak at once in a while... I like that! #linkedinchat
  11. I shall get to the official questions soon, but tell us more about your book and why you wrote it! @LisaLarter #linkedinchat
  12. @LinkedInExpert and I help business owners get serious results from social media #linkedinchat
  13. .@LinkedInExpert I wanted to simplify how to use content and social to build a successful biz #linkedinchat
  14. Q2) For the hearty folks who are here... what type of results should be expected from #SocialMedia @LisaLarter? #linkedinchat
  15. @LinkedInExpert the book really helps people understand how to navigate all the complexity of using online/social/content #linkedinchat
  16. @LisaLarter I like the idea of simplification. I'm all for efficiency and increasing the ROI #LinkedinChat
  17. @LisaLarter I just told them to bring me back :) You know they would LOVE to have you!!! #SelfRecruited #linkedinchat
  18. A1 folks should expect what they put in. Big effort = big results. Play small or all about you = small roi #linkedinchat
  19. RT @socialwebcafe @LisaLarter I like the idea of simplification. I'm all for efficiency and increasing the ROI #LinkedinChat
  20. My (@LisaLarter's) book really helps people understand how to navigate all the complexity of using online/social/content #linkedinchat
  21. RT @LisaLarter folks should expect what they put in. Big effort = big results. Play small or all about you = small roi #linkedinchat
  22. A2 Excellent question! Managing expectations is so important. People expect more or different & r disappointed #LinkedInChat
  23. A1) I've had some of my largest sales in retail and consulting directly from social media by focusing on relationships #linkedinchat
  24. A2 you should also expect to meet great people and to own who you are in a public arena #linkedinchat
  25. A3 people buy from people they know like and trust. build relationships and biz results happen naturally #linkedinchat
  26. A3 there are many ways to be memorable, and serve, and support others via social, that leads to business #linkedinchat
  27. @LisaLarter I love that positive attitude! Everyone has something to share and that area where they shine #LinkedInChat
  28. @LisaLarter Relationship Marketing and Reputation Management is key for my niche #LinkedInChat
  29. A3 social is a vehicle to connect and establish credibility which leads to business results #linkedinchat
  30. A3 if you only broadcast and never engage results will elude you in business #linkedinchat
  31. RT @LisaLarter A2 you should also expect to meet great people and to own who you are in a public arena #linkedinchat
  32. A3 social amplifies what you are good at for sure and can also expose weakness #linkedinchat
  33. I was just mentioning that in an interview today @LisaLarter. I LOVE our industry!!! #linkedinchat
  34. RT @LisaLarter A3 if you only broadcast and never engage results will elude you in business #linkedinchat
  35. RT @LisaLarter A3 social amplifies what you are good at for sure and can also expose weakness #linkedinchat
  36. A3 social can also help you find opportunities in your business space if you know how to listen and research #linkedinchat
  37. @LisaLarter So we spend some time improving both... allowing our best to shine through. Or, do we lean on transparency? #LinkedInChat
  38. A3 I've built my entire business (millions over the years) via social media connections #linkedinchat
  39. A4 LinkedIn is great for business building, connecting and sharing thought leadership #linkedinchat
  40. #linkedinchat A3: Know what your goals are. Make a plan and work the plan. Social Media help biz when you know why you are there
  41. A4 I think we have to commit the time to do it. If we want results, we need to put a bit of elbow grease into it #LinkedInChat
  42. A4 I've had companies reach out to me via LinkedIn for business opportunities because of content/video #linkedinchat
  43. @LisaLarter Nah... they've heard enough from me :) Let us know some things you do! #linkedinchat
  44. RT @socialwebcafe A4 we have to commit the time to do it. If we want results, we need to put a bit of elbow grease into it #LinkedInChat
  45. A4 I love the search function on LinkedIn for finding people I want to connect with #linkedinchat
  46. A4 I love tags to organize my contacts and remember who I know from where which is helpful for in person networking #linkedinchat
  47. A4 I love LinkedIn published posts for tapping into larger audiences than my connections #linkedinchat
  48. RT @LisaLarter I've had companies reach out to me via LinkedIn for business opportunities because of content/video #linkedinchat
  49. @LisaLarter Do you have recommendations on how to do that? I tend to export the contacts and import into my contact Db #LinkedinChat
  50. A4 LinkedIn ads are great too, if you know WHO you want to do business with #linkedinchat
  51. I agree! It's so important to use media in your profile to showcase your expertise! @LisaLarter #linkedinchat
  52. A4 the challenge I find with LinkedIN is getting people to respond to in mail, doesn't always work for me #linkedinchat
  53. I agree. I think the issue is most people use InMail for spam so now everyone is conditioned to be wary. @LisaLarter #linkedinchat
  54. A4 LinkedIn has a more professional vibe which makes it okay to reach out and talk biz versus other social networks #linkedinchat
  55. That explains why my legitimate InMails get ignored. Do you think there is a solution? @LinkedInExpert @LisaLarter #LinkedinChat
  56. @LinkedInExpert that's okay, I lost my train of thought on more answers to that question! #TwitterPressure #linkedinchat
  57. @LisaLarter I put in my plan for 2016 to publish more strategic content on LinkedIn Publisher #LinkedInChat
  58. A5 can I have more than 140 characters? #SPAM is the #1 challenge making it hard for everyone #linkedinchat
  59. BTW everyone, if you ever get the chance, ask @LisaLarter to show you how to fold a fitted sheet #RumoursStartNow #linkedinchat
  60. A5 keeping up with the constant change for social makes it challenging and knowing where to spend your time #linkedinchat
  61. @LisaLarter Amen (re: spam) Yes, take as many tweets as you need (your next book??) #linkedinchat
  62. A5 using social can be intimidating for fear of making a mistake (Can't put shaving cream back in the can) #linkedinchat
  63. A5 social media can be a MAJOR time suck which takes away from proper business growth and development #linkedinchat
  64. A5 social media can feel like you are marketing when really you are not and it is not always intuitive for folks #linkedinchat
  65. A5 people think social is free and it is not, it takes time and money to make it work well #linkedinchat
  66. A5 people often have unrealistic expectations of what they can do in a short period of time vs a long term approach #linkedinchat
  67. RT @LisaLarter People often have unrealistic expectations of what they can do in a short period of time vs a longterm approach #linkedinchat
  68. A5 if you don't know how to measure the ROI you can waste time and effort easily #linkedinchat
  69. A2 Ask NOT what #SocialMedia can do FOR you...ask what YOU can do WITH Social Media! #linkedinchat
  70. A5 because of low cost to entry it is easy to do it poorly and then say it didn't work #linkedinchat
  71. I CAN NOT (caps intended) believe LinkedIn got rid of introductions :( @socialwebcafe #linkedinchat
  72. @LisaLarter Yeah. Funny I still have @WarrenWhitlock and @CoachDeb book Twitter Revolution. Changed a lot since then #LinkedInChat
  73. RT @LisaLarter Because of low cost to entry it is easy to do it poorly and then say it didn't work #linkedinchat
  74. RT @ChaimShapiro A2 Ask NOT what #SocialMedia can do FOR you...ask what YOU can do WITH Social Media! #linkedinchat
  75. @LinkedInExpert pfft who needs a button to do that, just ask the person you know! #linkedinchat
  76. A5 there are TOO many platforms to choose from making it hard for people to focus on one and do it well #linkedinchat
  77. Moving along.. Q6: What are the RISKS of using #SocialMedia to improve business results @LisaLarter? #linkedinchat
  78. A6 hmmm risks? You lose wifi and you can't use social media anymore? #linkedinchat
  79. A6 biggest risk is too much time behind a computer and not enough time face to face #linkedinchat
  80. A6 business is a people to people experience, and social can eliminate the relationship if you are not careful #linkedinchat
  81. I think that is very real. I'm actually an introvert and am too comfy here on the screen. @LisaLarter #linkedinchat
  82. RT @LisaLarter Business is a people to people experience, and social can eliminate the relationship if you are not careful #linkedinchat
  83. A6 you can easily be distracted by shiny objects on social that detract from your business goals #linkedinchat
  84. @LinkedInExpert I never would have guessed introvert Viveka... ...then, someone set me straight on definitions of introvert... #LinkedInChat
  85. @LinkedInExpert I like social because I am shy in person, it makes connecting in real life easier #linkedinchat
  86. A6 if you are dependant on a social network too long and it goes away (MYSPACE) you could be in trouble #linkedinchat
  87. A6 if you do something really #dumb it can destroy your reputation and business #linkedinchat
  88. RT @LisaLarter If you do something really #dumb it can destroy your reputation and business #linkedinchat
  89. A6 you can focus too much on the technology part of social and not enough on the relationship #risk #linkedinchat
  90. #linkedinchat a6: With all the crazy info flow today and incredible short response time we all are in a FOMO mode
  91. A6 too narrow a focus can take you away from what might be a better business development opportunity #linkedinchat
  92. RT @AreMorch #linkedinchat a6: With all the crazy info flow today and incredible short response time we all are in a FOMO mode
  93. RT @LisaLarter Too narrow a focus can take you away from what might be a better business development opportunity #linkedinchat
  94. A7 high school friend I hadn't spoken to in 20 years referred me my biggest piece of business ever in my retail store #linkedinchat
  95. I cracked up the other day, a colleague sent me her FOMO list.. all the trainings she had downloaded! @AreMorch #linkedinchat
  96. @LisaLarter I too can relate to being shy in person for networking, learning the ropes and pushing past my fear :D #linkedinchat
  97. A7 I've helped many authors reach best seller status using social media #linkedinchat
  98. RT @LisaLarter I've helped many authors reach best-seller status using social media #linkedinchat
  99. A7 I've worked with shopping centres who have won #ICSC awards for increased sales and traffic in mall from social #linkedinchat
  100. @maidtheday really shy, you didn't even know me we chatted once and it was like we knew eachother forever. :) #linkedinchat
  101. A7 few years ago I lead a project where a bunch of businesses contributed to buying a van for a single mom and her sick child #linkedinchat
  102. RT @LisaLarter A6 if you do something really #dumb it can destroy your reputation and business #linkedinchat
  103. @LinkedInExpert Our friend @PamMktgNut has got me off the #FOMO and Shiny Object wagon. Still rehabilitating ;) #LinkedInChat
  104. #Nice! RT @LisaLarter I lead a project where some businesses contributed to buying a van for a single mom and her sick child #linkedinchat
  105. A7 i've met so many incredible people via social which has led to massive opportunities in my own business #linkedinchat
  106. Let's talk strategy! Q8: What are the highlights of a #socialMedia program that gets results? #linkedinchat
  107. A7 when you use social well, you can build your list and sell your products and services easily if you lead with value #linkedinchat
  108. .@LisaLarter hey! Stuck on an plane in Eastern Canada waiting to take off but snow not cooperating. At least I have UR #linkedinchat 2 read!
  109. A8 Rule number one: Know your business strategy, it should be supported by social media. Social is NOT the strategy #linkedinchat
  110. RT @LisaLarter When you use social well, you can build your list & sell your products / services easily if you lead with value #linkedinchat
  111. A8 once you know your biz strategy, develop content to support your ideal customer #linkedinchat
  112. RT @LisaLarter Rule number 1: Know your business strategy, it should be supported by social media. Social is NOT the strategy #linkedinchat
  113. RT @LisaLarter Once you know your biz strategy, develop content to support your ideal customer #linkedinchat
  114. RT @LisaLarter A8 once you know your biz strategy, develop content to support your ideal customer #linkedinchat
  115. A8 if your content does a great job of supporting others it will be shared via social #linkedinchat
  116. #SocialCafe : social media, marketing, branding, blogging, tools Tue 9pm ET. Mod: socialwebcafe
  117. RT @LisaLarter If your content does a great job of supporting others it will be shared via social #linkedinchat
  118. A8 when great content gets shared, it's like a magnet attracting ideal customers to you #linkedinchat
  119. A8 REALLY important, when your ideal customer is in front of you, you better know how to CLOSE the sale #linkedinchat
  120. RT @LisaLarter REALLY important, when your ideal customer is in front of you, you better know how to CLOSE the sale #linkedinchat
  121. A8 biggest challenge is people are missing strategy and selling skills #linkedinchat
  122. A8 people get caught up in content and social stardom and forget the business strategy and to measure results #linkedinchat
  123. SOOO true :) I can't tell you how many of my GOOD clients said I was the only one to answer their email/message @LisaLarter #linkedinchat
  124. A8 social for business is only as good as the results you get from it #linkedinchat
  125. Formula for Success! RT @LisaLarter strategy + content + Social = sales opportunity #linkedinchat
  126. @LinkedInExpert I know, people treat social like an ugly stepchild, they set it and forget it #linkedinchat
  127. RT @LisaLarter Social for business is only as good as the results you get from it #linkedinchat
  128. A8 if your social media program doesn't include your BUSINESS strategy, its not a real social for business program #linkedinchat
  129. A8 you need to treat social like you do voicemail and email, be RESPONSIVE #linkedinchat
  130. @LisaLarter Reminds me if my fav quote "Luck is when preparations meet​ opportunity" #linkedinchat
  131. My best client EVER (who is actually famous) reached out to 8 other LinkedIn folks. I'm the only one who personally responded. #linkedinchat
  132. @LinkedInExpert we live in a society that wants everything now, you need to be responsive and not be glued to email too #linkedinchat
  133. @LisaLarter exactly with social and voicemail, many ask if they should email I accept social media as the email or phone call #linkedinchat
  134. #Truth! RT @AreMorch @LisaLarter Reminds me if my fav quote "Luck is when preparations meet​ opportunity" #linkedinchat
  135. RT @AreMorch @LisaLarter Reminds me if my fav quote "Luck is when preparations meet​ opportunity" #linkedinchat
  136. @LisaLarter @Oprah Yeah I believe that is correct. She is a Mississippi girl you know :) #LinkedInChat
  137. Q9: Any final thoughts about #SocialMedia for business @LisaLarter? (and anyone else.. please weigh in too!) #linkedinchat
  138. A9 if you are using it for business, treat it with the same respect you have for your clients #linkedinchat
  139. A9 remember, your customers are ALSO your prospects on social media #linkedinchat
  140. RT @LisaLarter Remember, your customers are ALSO your prospects on social media #linkedinchat
  141. RT @LisaLarter A9 remember, your customers are ALSO your prospects on social media #linkedinchat
  142. A9 get a new picture if yours is ten years old and ten pounds off :-) #linkedinchat
  143. Well crap....@LisaLarter Get a new picture if yours is ten years old and ten pounds off :-) #linkedinchat
  144. A9 people should recognize you when they meet you from your social media photo and behaviour #linkedinchat
  145. @LisaLarter So true. I always ask my clients if a prospect at a trade show would recognize them from their LinkedIn pic #linkedinchat
  146. RT @LisaLarter A9 remember, your customers are ALSO your prospects on social media #linkedinchat
  147. A9 remember the power of relationships, you never know who is going to refer business to you #linkedinchat
  148. @LisaLarter Oddly, people always say I am taller than I appear in my headshots!!! #linkedinchat
  149. @LinkedInExpert you are tall! And such positive energy! I loved meeting you in person #linkedinchat
  150. A9 be nice to people and never post something you wouldn't want your mom to see or to be on CNN #linkedinchat
  151. #TRUTH RT @LisaLarter Remember the power of relationships, You never know who is going to refer business to you #linkedinchat
  152. So true. I sold cars in my past and you NEVER could judge who could buy and who couldn't! @LisaLarter #linkedinchat
  153. #SoTrue RT @LisaLarter A9 remember the power of relationships, you never know who is going to refer business to you #linkedinchat
  154. OK... only 3 minutes left! And how bout that! We beat the weather and the wifi! #linkedinchat
  155. A HUGE HIGE HIGE thank you to the AMAZING @LisaLarter for being on the #linkedinchat tonight!
  156. RT @LinkedInExpert A HUGE HIGE HIGE thank you to the AMAZING @LisaLarter for being on the #linkedinchat tonight!
  157. @LinkedInExpert Lol that will be fun, maybe we will #BlabChat that one so we can share the view #linkedinchat
  158. Welcome everybody, to the #SocialCafe at its original time of Tues 6p PST / 9p EST
  159. Everyone bundle up and have a great evening.. And again, a final thank you to @LisaLarter and everyone else :) #linkedinchat
  160. Our topic for this #SocialCafe : Continuing the discussion started on #LinkedInChat #chattingNow > Leveraging Social Media for Biz Results
  161. Our topic for this #SocialCafe : Continuing the discussion started on #LinkedInChat #chattingNow > Leveraging Social Media for Biz Results
  162. Update: I think our @conpsweeney is unable to join us because of weather. We miss you Con, but stay safe! #SocialCafe
  163. RT @socialwebcafe Topic for this #SocialCafe : Continuing the discussion started on #LinkedInChat: Leveraging Social Media for Biz Results
  164. Hey all - let's start by introducing ourselves and letting us know where you are at (and how's the weather?) #SocialCafe
  165. RT @socialwebcafe Topic for this #SocialCafe : Continuing the discussion started on #LinkedInChat: Leveraging Social Media for Biz Results
  166. Hey all - I need ur help in this discussion tonight.. I am in a teaching session (teaching psychology) while multitasking #SocialCafe
  167. While @conpsweeney is directing the conversation (our awesome moderator!), I'm going to tweet out some article links I found... #SocialCafe
  168. In the meantime, please feel free to "lurk" as I tweet out some resources and articles on the topic of Social Strategy. #SocialCafe
  169. I say "unexpected" because of all of the hush hush with the use of social media in the financial industry when I was CTO #SocialCafe 2 of 2
  170. We will actually conclude #SocialCafe at half past (especially with our team members who are affected by weather!)
  171. @PRMktgSales Hi Lisa! Great to see you! Glad to have moved #SocialCafe back to Tues :)
  172. There are many different things to consider when finding the RIGHT social strategy for your business  http://www.dirjournal.com/articles/do-you-need-a-social-strategy/  #SocialCafe
  173. Can social media be a distraction from the work you are doing? What's a good strategy?@socialwebcafe #SocialCafe
  174. @PRMktgSales Good question. Definitely it can be a distraction! For me, I limit it by time... #SocialCafe
  175. @PRMktgSales So, I not only have a strategy, but I also limit myself to, say, 30 min on Facebook and then I close Facebook. #SocialCafe
  176. @PRMktgSales By closing Facebook when I am done, I am not distracted throughout the day #SocialCafe I apply that to all networks...
  177. @PRMktgSales then check in periodically, briefly, on all of the major networks I use, to see if there are questions, comments.. #SocialCafe
  178. @PRMktgSales Granted, sometimes I allow myself to indulge :) but time limits really help #SocialCafe
  179. Thank you so much for joining us for our interesting #SocialCafe (slightly amended by weather constraints) But, hey- still here in spirit!
  180. I am still here for you, at #SocialCafe Will keep watching, as I continue in my teaching (psychology) #multitasking
  181. RT socialwebcafe Here is MavSocial for Digital Content Marketing #SMM  http://wp.me/pqwE6-1gH  by SocialWebCafe #SocialCafe
  182. RT luvlosangeles Here is MavSocial for Digital Content Marketing #SMM  http://wp.me/pqwE6-1gH  by SocialWebCafe #SocialCafe
  183. RT pinitparties Reasons you *need* Online Reputation Management  http://wp.me/pqwE6-1oH  by SocialWebCafe via dirjournal #SocialCafe
  184. RT socialwebcafe Reasons you *need* Online Reputation Management  http://wp.me/pqwE6-1oH  by SocialWebCafe via dirjournal #SocialCafe
  185. RT socialcafechat Here is MavSocial for Digital Content Marketing #SMM  http://wp.me/pqwE6-1gH  by SocialWebCafe #SocialCafe
  186. RT socialcafechat Reasons you *need* Online Reputation Management  http://wp.me/pqwE6-1oH  by SocialWebCafe via dirjournal #SocialCafe
  187. RT luvlosangeles Reasons you *need* Online Reputation Management  http://wp.me/pqwE6-1oH  by SocialWebCafe via dirjournal #SocialCafe
  188. @LinkedInExpert Hey there! Wondering if there will be another #Linkedinchat soon? Would love to partake!