#SocialCafe 4.51 Chat Transcript

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Chatting about Content #SocialCafe #LinkedInChat 20151222

Chatting about Content #SocialCafe #LinkedInChat 20151222

A combined archive from #LinkedInChat and #SocialCafe on December 22, 2015

  1. @socialwebcafe many thanks for the follow Deborah! We hope you & the #SocialCafe team are having a great day! Do reach out to learn more :)
  2. RT socialcafechat Here is MavSocial for Digital Content Marketing #SMM  http://wp.me/pqwE6-1gH  by SocialWebCafe #SocialCafe
  3. RT socialcafechat Reasons you *need* Online Reputation Management  http://wp.me/pqwE6-1oH  by SocialWebCafe via dirjournal #SocialCafe
  4. Greetings all from New Jersey, where the weather is warm and wet (and likely to stay that way until New Year's Eve #LinkedInChat
  5. Rah rah ree, kick him in the knee. Rah rah ras, kick him with some good LinkedIn content!!! #LinkedInChat
  6. In the meantime please give a shout out & let us know you're here! #linkedinchat
  7. Determining content seems to be tricky. I've found that just "jumping in and doing it" takes 60-80% of the "tricky" out of it #LinkedInChat
  8. Hey #LinkedinChat! Tuning in tonight for first time. Ready for some expert #Linkedin knowledge to be dropped on us!
  9. A1 Currently, mostly LinkedIn Updates & group comments. Looking to start Publishing in the new year. #LinkedInChat
  10. A1. Haven't published anything yet but I wanted to post about branding for millennials - good idea? #LinkedInChat
  11. @AreMorch Hmm. Any tornados in MS these days? Forecasts looked bad. (Had too many when living in LA and TN) #LinkedInChat
  12. A1 Really haven't leveraged publishing on LI yet - hoping to get some knowledge here from the experts. :) #LinkedInChat
  13. @SarahAHolder Sounds like a good idea. Is it distinct from branding for everybody else? #LinkedInChat
  14. A1: Mostly industry related content. Job search tips, resume tips, and general info. #LinkedinChat
  15. A1 I'm embarrassed to admit that I haven't posted an article on LinkedIn. #LinkedInChat I have the content, just need to post!
  16. A2 Looking to increase readership & elevate LinkedIn visibility. Also eventually grow a mailing list. I'd Love suggestions. #LinkedInChat
  17. #linkedinchat A2: The content I post is related to my targeted market segment
  18. A2 : It's another way to reach people and build your network. Your network gets more and more important every year. #LinkedinChat
  19. RT @andyb531: A2 Also eventually grow a mailing list. I'd Love suggestions. #LinkedInChat Ditto on this one!
  20. @andyb531 Mild weather at this time of the year is not the best for our region #linkedinchat
  21. @socialwebcafe Nothing embarrassing. I'm getting started, too. A new platform takes time. Maybe even planning! #LinkedInChat
  22. @conpsweeney Vertical and taking nourishment (literally --- lasagna...) lol #LinkedInChat
  23. A1 My posts aggregate into 3 areas, aligning with 3 areas of my consulting practice @conpsweeney #linkedinchat
  24. A3a. Hopefully, somebody will actually read and like the content. ... #LinkedInChat
  25. #linkedinchat A3: I expect more next year. Goal to be #1 goto person and Hotel Influencer on LinkedIn
  26. @andyb531 Planning is a great idea. My problem is sometimes too much planning! @conpsweeney would probably agree #LinkedInChat
  27. A3b Seems like the Golden Age of LI publishing may have been at the start, you think? #LinkedInChat
  28. A3 In addition to Basic Analytics (views, likes, comments) I am pleased when comments lead to a new relationship @conpsweeney #linkedinchat
  29. @socialwebcafe @conpsweeney In the spirit of new beginnings, I just made my first lasagna this past weekend. Not bad. #LinkedInChat
  30. People overpost on Publish for SURE. Many treat it like a blog #linkedinchat
  31. #linkedinchat A4: Have not posted enough to determine how effective it is
  32. #LinkedIn should ALSO allow you to order your Published content ANYWAY you'd like #linkedinchat
  33. @socialwebcafe Finding the right level of planning is difficult. Usually it's the extremes (jump in or extra study). #LinkedInChat
  34. Good for you! @andyb531 @conpsweeney Yeah - with some patience, lasagna is somewhat fool-proof and fun! #LinkedInChat
  35. A4: It's definitely helped me connect with some new people. I've been told it's helped others, Hoping it continues! #linkedinchat
  36. @ChaimShapiro I don't like it when people "Publish" very short updates. Seems like cheating the system. Does anyone agree? #linkedinchat
  37. @ChaimShapiro What do you think is an appropriate amount of posts, say, per week? #linkedinchat
  38. @brucesegall the new relationships are the whole reason for the views, likes, and comments, no? #LinkedInChat
  39. @theDSMrecruiter The OTHER problem is that you can't order your posts, so new posts take away what might be more definitive #linkedinchat
  40. If you want t blog, get a blog. Publish is for material that COULD be published in newspaper or magazine #linkedinchat
  41. @brucesegall @ChaimShapiro LI Pub is adv'd as "long form", but what's long and what's short? All kinds of blogging styles. #LinkedInChat
  42. #linkedinchat a5: Been doing it primarly directly. Plan to do it more via @SproutSocial
  43. The Q that seems to keep popping us is What type of publishing is relevant for LinkedIn? #LinkedInChat
  44. @andyb531 I'm not sure there's a definitive answer yet other than what's right for your own brand #linkedinchat
  45. #linkedinchat a6: 2016 will be the year for Big Data for me. So will get data then that tells me better how effective my strategies are
  46. Yeah, @AreMorch I'm leaning toward direct posting for LinkedIn I like using tools for Twitter and Facebook #LinkedInChat
  47. @andyb531 we're a staffing firm in Des Moines! It's getting bigger and bigger for job seekers. #LinkedinChat
  48. I have about 18 blogs & one dedicated to business (finance, technology). thinking of repurposing content from that one for LI #LinkedInChat
  49. Another Q: For those who Publish, what's ratio of new content to recycled content from blog? #LinkedInChat
  50. @socialwebcafe I will stick more to the tools that are in line with my goals and avoid run after shiny new objects #linkedinchat
  51. @andyb531 #ruleofthumb I've heard and used is 4 recycled pieces for every 1 original piece #linkedinchat
  52. @socialwebcafe 18 is a LOT of blogs. Is there a list somewhere? R U a pro juggler? #LinkedInChat
  53. @andyb531 I love "pro juggler." What I did in 2015 was focus on 3-4 and then hope to strategize to do more with the other 14 #LinkedInChat
  54. @ChaimShapiro @andyb531 I agree it would be good for LI to provide clearer guidelines and then monitor #linkedinchat
  55. @andyb531 I guess I thought most people did it LinkedIn, then blog. Can we do a straw poll #linkedinchat ?
  56. I publish elsewhere, and ONLY Publish to #LinkedIn if it is one of my best #linkedinchat
  57. @theDSMrecruiter Most ex's I've seen are reusing tested content already on blog. #LinkedInChat
  58. #SocialCafe : social media, marketing, branding, blogging, tools Tue 9pm ET. Mod: socialwebcafe
  59. One recent video I saw was about syndicating content. 1st on blog, then LinkedIn, then elsewhere. Not all content reuseable. #LinkedInChat
  60. @AreMorch I used to do a bunch of guest posting, but now I find LinkedIn Publisher a more convenient and consistent platform #linkedinchat
  61. Any of you bloggers (LI or private) also publish on Medium? #LinkedInChat
  62. Q10) Would anyone else like to share their opinions about content for #LinkedIn ? #linkedinchat
  63. @recuweb Oh, I live by the rule Better taking Imperfect Action then-No Action #linkedinchat
  64. A10 we might need another hour to hear all of my opinions ;) @conpsweeney #LinkedInChat
  65. Yes, that is a biggie for me. It takes time away from my 18, but worth it, too @AreMorch @andyb531 #LinkedInChat
  66. Q11) Are there any final questions for the group about content for #LinkedIn ? #linkedinchat
  67. Chat suddenly ground to s halt. Best of the Holidays, Merry Christmas and Happy New Year to all (and to all a good night) #LinkedInChat
  68. Thank you all for joining & participating! My thanks to @LinkedInExpert for inviting me! #linkedinchat
  69. #linkedinchat Next week’s topic is: #LinkedIn Predictions for 2016? Thanks all as always! See you next week!
  70. Thanks for the #linkedinchat everyone! Check out my feed for my Christmas movie tournament! See you next time.
  71. Welcome, everybody, to #SocialCafe (back at its original time of 9p EST (6p PST).
  72. I'm looking to post content that is similar to what I post on  http://tech-audit.com  * Seems to make sense, since it is biz #SocialCafe
  73. @socialwebcafe #socialcafe That's logical It's an extension of your brand Don't understand those who want to do something else!
  74. You know, @conpsweeney we interviewed a few key people about "tools" during 2015 * I thought I'd post links to our #SocialCafe How's that?
  75. @conpsweeney Yeah, that doesn't quite make sense. But, then, some of us are "objective oriented" and we think in a logical flow. #SocialCafe
  76. @socialwebcafe #socialcafe Too many use #linkedin to publish "inspirational" content as opposed to value added!
  77. Ooh, good point. @conpsweeney I was wondering how we could classify the non-relevant and that is a good one, Con #SocialCafe
  78. I'm curious @conpsweeney .. what about social media topics on LI? I think that it should be limited, unless LI specific #SocialCafe
  79. #socialcafe Also too many look to #linkedin to tell them what to write about instead of the acid test of the community
  80. I've seen quite a few people post the first 3-4 paragraphs of a blog post as a lead-in to their blog link #SocialCafe
  81. @socialwebcafe I think it's OK if that's what you do like me! People want to hear about #socialmedia #SocialCafe
  82. Don't forget to check out @commun_it for building those relationships on Twitter! #SocialCafe
  83. #socialcafe My other favorite gripe about #linkedin content are friends who post the page 1 story from the #WSJ everyday! Be unique!
  84. @conpsweeney Where I saw it done, it was done well. I think the relevant (and attractive) graphics help! #SocialCafe
  85. #socialcafe Another helpful tip: Don't blindly post all your #tweets onto #LinkedIn Content should fit the channel!
  86. Might sound silly, since we think about text & relevant information, but sometimes a well-designed graphic makes the difference #SocialCafe
  87. @conpsweeney Do people still do that? (Oooh, I better double check that I am not doing it accidentally!) #SocialCafe
  88. Speaking of... I remember someone who I respect and is in the PR business and all that posted to FB were the tweets #SocialCafe
  89. While some of the tweets were relevant, it did not make for an interesting read, on the FB page... sort of "disconnected." #SocialCafe
  90. A good goal, for 2016, is to develop that content strategy. But, for some of us, that means NOT over-thinking it. #KeepItSimple #SocialCafe
  91. You know, another thing I've seen @conpsweeney is auto-posting from multiple accounts #SocialCafe
  92. You know, another thing I've seen @conpsweeney is auto-posting from multiple accounts #SocialCafe
  93. I think people click the box for auto-tweet and forget they may have done it in another tool.. causing dupes #SocialCafe
  94. We always try to provide u with resources, in our #SocialCafe events, the following tweets will point to the #SocialMedia tool interviews
  95. @PRMktgSales I'm still here :) We had our discussion and now I am tweeting helpful interviews. However, I'm still here to chat #SocialCafe
  96. How does the LinkedIn chat different from #SocialCafe chat? How frequently are you on @LinkedIn? @socialwebcafe
  97. Good question, Lisa! @PRMktgSales During December, we have been "continuing the chat" that starts on #LinkedInChat #SocialCafe
  98. Good question, Lisa! @PRMktgSales During December, we have been "continuing the chat" that starts on #LinkedInChat #SocialCafe
  99. But, as far as differences. #LinkedInChat covers topics specifically related to LinkedIn whereas #SocialCafe covers ... @PRMktgSales
  100. But, as far as differences. #LinkedInChat covers topics specifically related to LinkedIn whereas #SocialCafe covers ... @PRMktgSales
  101. #SocialCafe covers social media, branding, blogging, writing, public relations, and video (oh, and tools).. cc: @PRMktgSales
  102. @PRMktgSales You mean, how do I integrate the efforts? Usually, I create a blog post from the chat, with a summary & resources #SocialCafe
  103. Yep. Allows for flexibility. We tried some unique things in 2015, but will be returning back to 2014 format in 2016 #SocialCafe @PRMktgSales
  104. .@socialwebcafe I'm thinking about starting a new blog, one that I'll be able to brand. The tools you use will be helpful. #SocialCafe
  105. RT socialwebcafe: #SocialCafe covers social media, branding, blogging, writing, public relations, and video (oh, and tools).. cc: PRMktgSal…
  106. Thanks, Deborah. Bye. I look forward to next week's #SocialCafe chat. <waves>
  107. Thanks, all! Have a wonderful holiday with friends and family (and yourself!) #SocialCafe
  108. Oh good! @PRMktgSales Well, if you ever need any help or links to interviews, etc., just let me know ;) #SocialCafe
  109. Besok soft opening public #SocialCafe di lantai 2 hapeworld banjarmasin. Btw ini kursi bagusnua dibakar aja kali ya? https://t.co/g9VjHsfrp5
    Besok soft opening public #SocialCafe di lantai 2 hapeworld banjarmasin. Btw ini kursi bagusnua dibakar aja kali ya? pic.twitter.com/g9VjHsfrp5
  110. RT socialwebcafe Here is MavSocial for Digital Content Marketing #SMM  http://wp.me/pqwE6-1gH  by SocialWebCafe #SocialCafe
  111. RT socialwebcafe: Here is MavSocial for Digital Content Marketing #SMM  http://wp.me/pqwE6-1gH  by SocialWebCafe #SocialCafe
  112. ##SocialCafe Reactions to the Red Starbucks Coffee Cup Choice (This Season’s Controversy)  http://dlvr.it/D5VggD  @socialwebcafe
  113. ##SocialCafe Reactions to the Red Starbucks Coffee Cup Choice (This Season’s Controversy)  http://dlvr.it/D5VkY6  @socialwebcafe
  114. ##SocialCafe Reactions to the Red Starbucks Coffee Cup Choice (This Season’s Controversy)  http://dlvr.it/D5Vjz7  @socialwebcafe
  115. ##SocialCafe Reactions to the Red Starbucks Coffee Cup Choice (This Season’s Controversy)  http://dlvr.it/D5VlRB  @socialwebcafe
  116. ##SocialCafe Reactions to the Red Starbucks Coffee Cup Choice (This Season’s Controversy)  http://dlvr.it/D5VmQ1  @socialwebcafe
  117. ##SocialCafe Reactions to the Red Starbucks Coffee Cup Choice (This Season’s Controversy)  http://dlvr.it/D5Vjgl  @socialwebcafe
  118. RT socialwebcafe Reasons you *need* Online Reputation Management  http://wp.me/pqwE6-1oH  by SocialWebCafe via dirjournal #SocialCafe