#SocialCafe 4.9 Chat Transcript

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Measuring Results of Your Strategy #SocialCafe 4.9

Measuring Results of Your Strategy #SocialCafe 4.9

Hosted by Deborah @SocialWebCafe & the #SocialCafe Team: Gail @growmap ; Con @conpsweeney ; Shevy @shavonnbrown !

  1. --- Please visit these wonderful services (sponsored/affiliates)! ---
  2. --------------- The Chat: ---------------
  3. Welcome to the #SocialCafe Chat at our weekly Tues 6p PST / 9p EST slot.
  4. Announcement 2 of 3: Finally catching up on moving the #SocialCafe archives over to  http://socialcafechat.com  Thanks for your patience!
  5. Q1 How do you define your goals and objectives? How do you measure “meeting your goal?” #SocialCafe
  6. RT @socialwebcafe: Q1 How do you define your goals and objectives? How do you measure “meeting your goal?” #SocialCafe
  7. @socialwebcafe A1: I'm a list maker so I will write my main goal down and a list of "tasks" to achieve it. #socialcafe
  8. @socialwebcafe #socialcafe A1) Derived from my business plan & at a low level of detail
  9. @socialwebcafe A1: Once all the tasks are checked off I reevaluate to see if I have met the goal. #SocialCafe
  10. A1: I like getting a feel for what I'm trying to achieve with the goals. That way I can measure via internal/external response #socialcafe
  11. A1 I go through a process every morning, and it is built off of my overall goals for the year. #SocialCafe
  12. Q2 How do you determine what portion of your results are due to your social media efforts, strategies, tools? #SocialCafe
  13. A2 I review social analytics, specifically, to determine their impact. #SocialCafe
  14. Q3 How do you collect your data/information for your own analysis? And, do you report that to anyone else? #SocialCafe
  15. @socialwebcafe A2: Recently started tracking this. I am keeping track of what I am doing and deciding which spreadsheet to use #SocialCafe
  16. Q3 How do you collect your data/information for your own analysis? And, do you report that to anyone else? #SocialCafe
  17. A3 I collect it from different sources, like sumall and socialreport and the social sites themselves #SocialCafe
  18. A3: Well I'm a social media intern so I use SproutSocial to analyze my data and growth. Usually report it to my supervisor. #SocialCafe
  19. @socialcafechat #socialcafe A3) Manually from channels into a spreadsheet Looking to automate this process
  20. I love sprout social - great analytics! RT @kindley_wong: A3: Well I'm a social media intern so I use SproutSocial .. #SocialCafe
  21. @conpsweeney Ooooh.. Con.. Let's chat about that during the hangout section! (Everyone - watch/listen .. link in next tweet #SocialCafe
  22. Q4 How frequently do you review your metrics and make changes related to your findings? #SocialCafe
  23. A4: I record all the social media stats daily and measure the growth weekly. That way I can see what posts worked and didn't. #SocialCafe
  24. A4 I try to do a quick glance daily and more in-depth, weekly/monthly. #SocialCafe
  25. For many bloggers, a common goal is to get subscribers or sell products or services #SocialCafe @PRMktgSales @socialcafechat @socialwebcafe
  26. @socialwebcafe a4: never regularly? I just happen to check... Too busy. LOL #socialcafe
  27. FYI: Next week is our last in this series, then a summary the following week ;) Then.. on to the *EXCITING* Tools series! #SocialCafe
  28. @kindley_wong Love it! Some time, you need to share how you do all that so effectively and efficiently! #SocialCafe
  29. I hear ya! RT @PRMktgSales: @socialcafechat @socialwebcafe Excellent Q. I'm trying to define my goals now. In transition. #socialcafe
  30. Q5 What have you learned this week or what do you want to investigate further? #SocialCafe
  31. @UneekDiva It definitely helps me see how far along I am to achieving my goals with engagement. #SocialCafe
  32. Good! "@socialwebcafe: A1 I go through a process every morning, and it is built off of my overall goals for the year. #SocialCafe"
  33. A2. I don't and sometimes feel like I'm wasting my time. I may need to re-brand. #socialcafe
  34. 1) Find something you want to brag about 2) tweet it 3) including #SocialCafe and especially #ShamlessPlug hashtag
  35. A5: I learned that it's a process full of campaigns, posts, and actively engaging your audience. #SocialCafe
  36. @socialwebcafe I have learned that consistency pays off. I am taking my blogs more seriously and it has been working. #SocialCafe
  37. RT I need to do that! @socialwebcafe: A4 I try to do a quick glance daily and more in-depth, weekly/monthly. #SocialCafe
  38. Thank u for joining us for #SocialCafe Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!
  39. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready.
  40. @kindley_wong Absolutely. Deciding to be more do more tracking starting this month to see what I can accomplish #SocialCafe
  41. @UneekDiva It's a tedious process but so worth it in the end when you know who and how many people you've reached. #SocialCafe
  42. @kindley_wong Absolutely. I wish I knew everything I know NOW back in the 90's when I first started blogging lol #SocialCafe
  43. I'm thinking of re-branding and figuring out how blogging and social media will mix. #socialcafe
  44. @UneekDiva @GrowMap Hi there. We used to do them at the same time (Twitter Chat / hangout). Now they are back to back. #socialcafe ...more
  45. @UneekDiva However, we are going to add chat feed with the #SocialCafe hangout, so you can ask questions :) ... more ...
  46. @UneekDiva part 3 of 3 answer ;) That will start no later than the Tool Series coming up :) #SocialCafe
  47. @PinkMama68 Hi Pam! How may I help. If you send questions, I'll try to help you :) I'll include links in summary #SocialCafe
  48. @kindley_wong @UneekDiva That is so cool. If you ever want to do a hangout and talk about what works, let me know ;) #SocialCafe
  49. @PRMktgSales What if you started with just one goal and keep it simple and easy to measure? #SocialCafe
  50. Good idea. I will. "@socialwebcafe: @PRMktgSales What if you started with just one goal and keep it simple and easy to measure? #SocialCafe"

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