#SocialCafe 8.23 Chat Transcript

45 minutes until tonight's #SocialCafe Where we are taking purposeful actions to add value to our brand. Hope you'll make time to join us. https://t.co/ULOsTTDtvG

— #SocialCafe Team(@socialcafechat)

15 minutes until #SocialCafe where we are talking Getting Brand Value with Purposeful Actions “If you aren't adding value to your brand through purposeful actions then you are stealing value from your brand.” Whatever transportation you need to take to join us :D https://t.co/qeNV66ztNG

— #SocialCafe Team(@socialcafechat)

I'll be leading the charge on #SocialCafe tonight - come join the fun! #BizapaloozaChat #DareToBe #BizGalz #USABizParty twitter.com/socialcafechat…

— Kathryn Lang(@Kathrynclang)

RT @Kathrynclang: I'll be leading the charge on #SocialCafe tonight - come join the fun! #BizapaloozaChat #DareToBe #BizGalz #USABizParty…

— Carol Varsalona(@cvarsalona)

How fun!! RT .@Kathrynclang: I'll be leading the charge on #SocialCafe tonight - come join the fun! #BizapaloozaChat #DareToBe #BizGalz… twitter.com/i/web/status/1…

— Andrea Sanchez(@asanchez16)

Want a sneak peek to tonight's #SocialCafe questions? socialcafechat.com/brand-value-vi… Let's be #brand purposed! https://t.co/tW1cNc03sa

— #SocialCafe Team(@socialcafechat)

Welcome to tonight's #SocialCafe – say hello and share who you are, what you do, and one thing you are determined to do this week to be purposeful in your brand. https://t.co/wtwaz19nyl

— #SocialCafe Team(@socialcafechat)

Thank you so much @Kathrynclang for hosting tonight's #SocialCafe (and last week and the week before that and just being simply incredibly awesome!) Kat rocks! Don't forget to give her some kudos and a couple pats on the back ;) -Deb

— Deborah(@socialwebcafe)

@socialwebcafe I also take checks :D #SocialCafe

— Kathryn Lang(@Kathrynclang)

#GettingToKnowYou: What is your go-to or favorite line when meeting new people at an event? #SocialCafe https://t.co/DCq8inkOnf

— #SocialCafe Team(@socialcafechat)

Hello #SocialCafe - I'm Kathryn, resident #hopesmith and dream ignitor - tweeting out from North Alabama with a few #snarkyrainbows https://t.co/1zVjhPIxiD

— Kathryn Lang(@Kathrynclang)

What do I do? Or, what is my favorite line? Both have the same answer... I think I aim for "vertical and taking nourishment" (as I heard from an elderly gentlemen) - hey, beats the alternative, eh? #SocialCafe

— Deborah(@socialwebcafe)

@Kathrynclang @socialwebcafe ✅✅✅✅ Here you go! #SocialCafe

— Tom Reid(@_TomGReid)

#GettingtoKnowYou My go to line - so, what do you want to be when you grow up? #SocialCafe

— Kathryn Lang(@Kathrynclang)

@_TomGReid @socialwebcafe At least they are green ;) #SocialCafe

— Kathryn Lang(@Kathrynclang)

Yes! After patting Kat on the back, a check is a great idea ;) #SocialCafe twitter.com/Kathrynclang/s…

— Deborah(@socialwebcafe)

2 Tips to Help Us Build and Grow: 1) Please follow each other on Twitter; and 2) Please retweet the questions. Thanks! #SocialCafe https://t.co/crkQBpRw9T

— #SocialCafe Team(@socialcafechat)

@socialwebcafe I often hear, "above ground, so there's that." #SocialCafe

— Kathryn Lang(@Kathrynclang)

@socialcafechat I love that pic... very creative... #SocialCafe

— Deborah(@socialwebcafe)

Howdy! Tweeting from south central PA tonight where I continue to teach, speak, consult and tweet on government contracting and leadership. This weekend is alumni weekend here at the college. Will be reconnecting with other alumni all weekend. Extend the brand! #SocialCafe

— Tom Reid(@_TomGReid)

@Kathrynclang That is another good one! Gives some perspective, eh? #SocialCafe

— Deborah(@socialwebcafe)

@_TomGReid Yay - that sounds like a blast. We had our 30 year high school reunion a few months back. But I wasn't invited ;) #SocialCafe

— Kathryn Lang(@Kathrynclang)

@Kathrynclang @socialcafechat And you will tweet out the pics, right? :) #SocialCafe

— Deborah(@socialwebcafe)

We want to help each other grow in purpose, so start getting your #ShamelessPlug tweets ready to tell us what you are doing. We will share them later at the end of #SocialCafe but wanted to give you a heads up. https://t.co/ZtthcLNvad

— #SocialCafe Team(@socialcafechat)

#GettingToKnowYou: Hi! Sometimes followed by, "My name is Tom." #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid @Kathrynclang Hey Tom! Good to see you :) #SocialCafe

— Deborah(@socialwebcafe)

@socialwebcafe @socialcafechat I'm taking it a little at a time. I have about 2 to 3 acres to reclaim. #SocialCafe. After we get the first round of clean up then I'll share :D

— Kathryn Lang(@Kathrynclang)

@_TomGReid I so rarely go that simple. I can't even say hello normal. #SocialCafe

— Kathryn Lang(@Kathrynclang)

@Kathrynclang I accept that I must grow older, but I absolutely refuse to grow up. #SocialCafe https://t.co/p7euI0NNPh

— Tom Reid(@_TomGReid)

@_TomGReid I have an uncle that follows that mantra . . . but we won't go there tonight. #SocialCafe

— Kathryn Lang(@Kathrynclang)

Q1: How do you describe your brand? #SocialCafe https://t.co/ueDFnzmKI3

— #SocialCafe Team(@socialcafechat)

@Kathrynclang If the person with whom you are speaking is named "Normal" would you then say "Hello, Normal?" #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid Probably would more likely say - well, at least one of us is. #SocialCafe ;)

— Kathryn Lang(@Kathrynclang)

A1) I am my brand, so I describe myself in the context of the question. If I am talking government contracts, my introduction would be different than when I 'm talking leadership. Both are still me. #SocialCafe

— Tom Reid(@_TomGReid)

Man, I'm slow! Here I can teach graduate level statistics but just now got @_TomGReid 's reference to the green checks for @Kathrynclang Hey, at least I get there... eventually (hopefully)... #SocialCafe

— Deborah(@socialwebcafe)

Struggling to define your brand? Hubspot has several downloads to help you with the process. blog.hubspot.com/marketing/bran… #SocialCafe

— #SocialCafe Team(@socialcafechat)

A1 Oh but I have so many endeavors! (Where is @conpsweeney to make his remark about my multitude of blogs ;) ) I usually define my brand in terms of people and technology, which sums up quite a bit of my background/experience. #SocialCafe

— Deborah(@socialwebcafe)

@Kathrynclang That's a relief! #SocialCafe https://t.co/dgYcY1F4MC

— Tom Reid(@_TomGReid)

A1: My #brand Igniting dreams by stripping away the complicated stuff that threatens to suffocate the spirit in order to reveal the heartseed. Keeping it simple, you-centric, while working in a twist of snarky rainbows and a dash of hope #SocialCafe twitter.com/socialcafechat…

— Kathryn Lang(@Kathrynclang)

Very helpful. Thanks for sharing, @Kathrynclang I'll add it to our resources list on the #SocialCafe chat summary (hint: same link as Kat shared for the sneak peak, earlier). twitter.com/socialcafechat…

— Deborah(@socialwebcafe)

@socialwebcafe @Kathrynclang Not everyone gets (or appreciates) my humor. #SocialCafe https://t.co/AVcr6UKSmO

— Tom Reid(@_TomGReid)

Q2: If you were to review your last 10 posts on social media platforms, how would you describe their reflection of your brand? #SocialCafe https://t.co/PBbhftNwAa

— #SocialCafe Team(@socialcafechat)

RT @Kathrynclang: A1: My #brand Igniting dreams by stripping away the complicated stuff that threatens to suffocate the spirit in order t…

— Deborah(@socialwebcafe)

@_TomGReid @socialwebcafe I apparently attract it. I'm a snarky sarcasm magnet :D #SocialCafe

— Kathryn Lang(@Kathrynclang)

@Kathrynclang @_TomGReid @socialwebcafe You say that like it's a bad thing. *grin* #socialcafe

— Richard White(@Nightwolfwriter)

@Nightwolfwriter @_TomGReid @socialwebcafe And on cue, my family walks in with their own brand of uniqueness being proclaimed at the top of their lungs. #SocialCafe Apparently I bread sarcasm as well ;)

— Kathryn Lang(@Kathrynclang)

A2) I posed this exact question to about a dozen of my #JustBeSocial friends this past week. I asked if they paid as much attention to their timeline of tweets as they do to their overt brand efforts. Your timeline IS your brand - like it or not! #SocialCafe

— Tom Reid(@_TomGReid)

@Kathrynclang @socialwebcafe That's what drew me in. #SocialCafe

— Tom Reid(@_TomGReid)

@socialcafechat A2: I may not totally understand this whole #brand thing, but I try to keep my posts and comments encouraging and fun for the most part. #SocialCafe

— Kathryn Lang(@Kathrynclang)

@_TomGReid You may or may not have prompted the thought ;) #SocialCafe

— #SocialCafe Team(@socialcafechat)

And you do a great job of doing that, @Kathrynclang ! #SocialCafe twitter.com/Kathrynclang/s…

— Deborah(@socialwebcafe)

@_TomGReid @socialwebcafe If I could figure out a way to monetize the snark then I would be set! #SocialCafe

— Kathryn Lang(@Kathrynclang)

Q3: What are some ways to ensure that your social media aligns with your brand definition? #SocialCafe https://t.co/0zeANVZRiu

— #SocialCafe Team(@socialcafechat)

@socialcafechat No worries. I did not register a copyright on it. It's an excellent question no matter who asks it. #SocialCafe

— Tom Reid(@_TomGReid)

A3: The #1 way to ensure your #socialmedia comments align with your #brand definition: DON'T POST ANGRY! #SocialCafe twitter.com/socialcafechat…

— Kathryn Lang(@Kathrynclang)

Good one @Nightwolfwriter I like @Kathrynclang 's snarky sarcasm ;) It adds a bit of life to life... #SocialCafe twitter.com/Nightwolfwrite…

— Deborah(@socialwebcafe)

@Kathrynclang Now, what if "anger" is someone's brand? Then, again, I would imagine that they would want the messaging to still be controlled. But, what do I know? I wouldn't ever have a brand that centers around anger.. More like peace, happiness, and getting along with others. #SocialCafe

— Deborah(@socialwebcafe)

@socialwebcafe @Nightwolfwriter Ah - shucks! #SocialCafe https://t.co/Z1pzqYgVDm

— Kathryn Lang(@Kathrynclang)

A3) Be totally comfortable with yourself and constantly be seeking the best version of yourself. Consider that each tweet will be open to the public, and most commonly NOT in the context of the chat where it originated. #SocialCafe

— Tom Reid(@_TomGReid)

@Kathrynclang Dang!! I can't go to bed angry, I can't post angry. What else is there? Where can I vent?? #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid That's what your journal is for ;) #SocialCafe

— Kathryn Lang(@Kathrynclang)

Q4: Can you have a different point of view when posting on social media with personal vs. business profiles? Why or why not? #SocialCafe https://t.co/9FMpoHWzMk

— #SocialCafe Team(@socialcafechat)

@socialwebcafe @Kathrynclang I think many comedians capitalize on at least some form of feigned anger. #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid And remember that people will take your words out of context no matter how finely you tune them. #SocialCafe Some people work at being offended!

— Kathryn Lang(@Kathrynclang)

A4 I think you can express a different perspective but at the core, there should be alignment with your personal and professional brand or there is confusion. #SocialCafe #Communication helps | Also #presentation

— Deborah(@socialwebcafe)

A4: You can't separate the person from the business no matter how much you might want to. So if you can't keep it brand focused or aligned then keep it to yourself ;) #SocialCafe twitter.com/socialcafechat…

— Kathryn Lang(@Kathrynclang)

@socialcafechat A3: The easiest way is to be your true self on social media. If you're not trying too hard or faking your tone to fit certain criteria, you've got a better chance of staying on track. #SocialCafe

— Narmadhaa(@s_narmadhaa)

@s_narmadhaa @socialcafechat If you are pretending to be something you aren't, eventually the true you will show through. #SocialCafe

— Kathryn Lang(@Kathrynclang)

@s_narmadhaa @socialcafechat I like that - "true self" Hi @s_narmadhaa ! #SocialCafe

— Deborah(@socialwebcafe)

@RoyAtkinson @GregOrtbach Multitasking :) but getting things done. Talking #brand purpose on #SocialCafe And lurking in the customer service standards talk with #CustServ

— Kathryn Lang(@Kathrynclang)

@Kathrynclang @socialcafechat Which of course, is a major branding failure. #SocialCafe

— Narmadhaa(@s_narmadhaa)

@Kathrynclang So true. I once had a gal post something that was a bit polarized on my Facebook. But, it wasn't mean or anything, just a non-threatening opinion that she had. But, it opened up the opp for discussion... and being true #SocialCafe

— Deborah(@socialwebcafe)

Q5: How can you address topics of the day and remain on target with your brand? Should you? #SocialCafe https://t.co/OS9R1ZxCOj

— #SocialCafe Team(@socialcafechat)

@socialwebcafe @socialcafechat Hi Deborah. Interesting topic. I'm multitasking, so just lurking around. #SocialCafe

— Narmadhaa(@s_narmadhaa)

@Kathrynclang But that is so secret that even I do not have clearance to read it. #SocialCafe

— Tom Reid(@_TomGReid)

@Kathrynclang I enjoy playing with them the most! #SocialCafe

— Tom Reid(@_TomGReid)

A5: To address topics AND stay on brand: 1st - have a solid understanding of your brand. 2nd - weigh the value of entering the conversation 3rd - write your comment and wait. If you still think it's a good idea post a day later. #SocialCafe twitter.com/socialcafechat…

— Kathryn Lang(@Kathrynclang)

That reminds me of some discussions @Kathrynclang and I had this week, for #SocialCafe (more on that later)... I wonder if we can do a sort of crossover with #CustServ one of these weeks, sort of like when TV shows do appearances on related shows #soCool #thinking ... twitter.com/Kathrynclang/s…

— Deborah(@socialwebcafe)

@_TomGReid Some people just can't read sarcasm ;) #SocialCafe

— Kathryn Lang(@Kathrynclang)

Great 3-step strategy @Kathrynclang ! #SocialCafe twitter.com/Kathrynclang/s…

— Deborah(@socialwebcafe)

A4) I think this is both unwise and duplicitous. You are bound to mess up and express the wrong persona on the the wrong page occasionally. I follow Shakespeare: To thine own self be true. And as Twain said - the truth is easier to remember. #SocialCafe

— Tom Reid(@_TomGReid)

@socialwebcafe Maybe #SocialCafe and #CustServ could coordinate topics one week to really send the twitter feed into Chaotic fun! :D @MarshaCollier

— Kathryn Lang(@Kathrynclang)

@s_narmadhaa @socialcafechat Good to see you my friend. #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid @socialcafechat It's nice to see you too, Tom. Been well? #SocialCafe

— Narmadhaa(@s_narmadhaa)

Q6: What are your biggest social media challenges when it comes to content curation (or creation) and your brand? #SocialCafe https://t.co/s9g45vBfYI

— #SocialCafe Team(@socialcafechat)

A5) Sometimes I think discretion is the better part of valor. There are many things I would love to post that cut closer to the real me, but I refrain to avoid polarizing or getting drawn into a long useless discussion. #SocialCafe

— Tom Reid(@_TomGReid)

@Kathrynclang Perhaps this would be a great trade show giveaway? #SocialCafe https://t.co/9eeEQeM8rs

— Tom Reid(@_TomGReid)

A6: My biggest social media challenge is creating content that others see and share. My biggest brand challenge is that I'm not sure I understand if I'm doing it right. :D #SocialCafe twitter.com/socialcafechat…

— Kathryn Lang(@Kathrynclang)

@s_narmadhaa @socialcafechat Too busy, but doing well overall, thanks. #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid If you need one, you will never understand. #SocialCafe

— Kathryn Lang(@Kathrynclang)

A6) Time is always my biggest enemy coupled with my Meyers-Briggs type that keeps me from getting "good enough" out the door. When you get to know me, I am quite a mess! #SocialCafe

— Tom Reid(@_TomGReid)

A6 My biggest challenge is time... but that is my own fault because I add too much to my own plate! So, that is probably the better definition of my challenge... #SocialCafe

— Deborah(@socialwebcafe)

@_TomGReid I knew we had a few things in common, Tom :) #SocialCafe

— Deborah(@socialwebcafe)

Q7: What other questions do you have about taking purposeful actions to benefit your brand? #SocialCafe https://t.co/mIG7fmyGKZ

— #SocialCafe Team(@socialcafechat)

@Kathrynclang Maybe they need a friend lie Leonard. #SocialCafe https://t.co/SliYQnr2kY

— Tom Reid(@_TomGReid)

@socialwebcafe Learn to say no. I had a friend who tried to teach me this, but I said, "No." #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid Some days I think my Meyers-Briggs type is "woo hooo" :D #SocialCafe

— Kathryn Lang(@Kathrynclang)

I found this book to be really helpful in defining my music brand (and blogging and social media marketing). It can be adapted to any niche. amzn.to/2IgHmQC #SocialCafe twitter.com/Kathrynclang/s…

— Deborah(@socialwebcafe)

A7) I agreed to a deal this week to completely revamp my government contracting website (certifiedKsolutions.com) in a way that brands it more towards me and melds with my sustainedleadershipwbs.com website for the book and the leadership training and development. #SocialCafe

— Tom Reid(@_TomGReid)

Too funny (and I can relate!) #SocialCafe twitter.com/_TomGReid/stat…

— Deborah(@socialwebcafe)

@Kathrynclang or "like". #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid That sounds like a great idea! I look forward to seeing the result ;) #SocialCafe

— Deborah(@socialwebcafe)

@_TomGReid yep #editbutton would be helpful Twitter! #SocialCafe

— Kathryn Lang(@Kathrynclang)

@Kathrynclang If you have ever done the Strengths Finder survey, one of the identified strengths is "Woo." Not one of mine, however. #SocialCafe

— Tom Reid(@_TomGReid)

@socialwebcafe @_TomGReid I'm going to be working on getting all of my content cleaned up and connected! #SocialCafe

— Kathryn Lang(@Kathrynclang)

@socialwebcafe Me too! #SocialCafe

— Tom Reid(@_TomGReid)

Q8: Ok, now it is time to brag about what you do well! Your #ShamelessPlug is ... #SocialCafe https://t.co/kgp6mPp5Ls

— #SocialCafe Team(@socialcafechat)

A8: My #SocialCafe #Shamelessplug – I provide a weekly infusion of encouragement with my Reflections and HOPE Boost newsletter. Sign up today at HOPEboost.com https://t.co/nN6wlXUHhX

— Kathryn Lang(@Kathrynclang)

And you ARE a very encouraging person, @Kathrynclang ! #SocialCafe #ShamelessPlug twitter.com/Kathrynclang/s…

— Deborah(@socialwebcafe)

Remember that the key to growing up your possibilities is to invest in connecting with others. Keep the conversations going even after the chat ends. #SocialCafe https://t.co/O6xlIJj4Jr

— #SocialCafe Team(@socialcafechat)

A8) This month's free leadership webinar is on June 20 on Goals. sustainedleadershipwbs.com/webinars #SocialCafe

— Tom Reid(@_TomGReid)

My #ShamelessPlug is that I've carved out time to clean up the socialcafechat.com site Granted, it is a remodeling process (literally!) and there are thousands of posts but we will get there. #SocialCafe #Optimism #BrightFuture

— Deborah(@socialwebcafe)

@_TomGReid Are the webinars on a regular schedule? #SocialCafe

— Kathryn Lang(@Kathrynclang)

@socialcafechat True love. #SocialCafe https://t.co/feHGLiYf18

— Tom Reid(@_TomGReid)

@socialwebcafe Remodeling can be fun and freeing! #SocialCafe

— Kathryn Lang(@Kathrynclang)

@_TomGReid @socialcafechat MMMMM #bacon I know what's for breakfast tomorrow! #SocialCafe

— Kathryn Lang(@Kathrynclang)

Thank you for joining us for our #SocialCafe Chat. Just wanted to let you know we appreciate YOU! https://t.co/ziOY3a2G9j

— #SocialCafe Team(@socialcafechat)

@Kathrynclang Third Thursday every month. They are all recorded, so you can always access them. Thanks for asking. #SocialCafe

— Tom Reid(@_TomGReid)

Join us next week, Tuesday 6/11, 9p ET and bring a friend! #SocialCafe https://t.co/rxIytfDi9l

— #SocialCafe Team(@socialcafechat)

@_TomGReid Good to know - thanks! #SocialCafe

— Kathryn Lang(@Kathrynclang)

Ah - thanks for sharing that. I seriously need to put you on my schedule! #SocialCafe twitter.com/_TomGReid/stat…

— Deborah(@socialwebcafe)

Thanks, @Kathrynclang for hosting and thanks #SocialCafe community for being so awesome!

— Deborah(@socialwebcafe)

Thanks #SocialCafe for letting me lead the #brand talk tonight. Let's keep engaging in purpose and on purpose!

— Kathryn Lang(@Kathrynclang)

Brand Value via Purposeful Actions #SocialCafe 8.23