Brand Value via Purposeful Actions #SocialCafe 8.23

A1) I am my brand, so I describe myself in the context of the question. If I am talking government contracts, my introduction would be different than when I 'm talking leadership. Both are still me. #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019

A1 Oh but I have so many endeavors! (Where is @conpsweeney to make his remark about my multitude of blogs ;) )

I usually define my brand in terms of people and technology, which sums up quite a bit of my background/experience. #SocialCafe

— Deborah (@socialwebcafe) June 5, 2019

A2: I may not totally understand this whole #brand thing, but I try to keep my posts and comments encouraging and fun for the most part.#SocialCafe

— Kathryn Lang (@Kathrynclang) June 5, 2019

A2) I posed this exact question to about a dozen of my #JustBeSocial friends this past week. I asked if they paid as much attention to their timeline of tweets as they do to their overt brand efforts. Your timeline IS your brand - like it or not! #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019

A3) Be totally comfortable with yourself and constantly be seeking the best version of yourself. Consider that each tweet will be open to the public, and most commonly NOT in the context of the chat where it originated. #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019

A3: The easiest way is to be your true self on social media. If you're not trying too hard or faking your tone to fit certain criteria, you've got a better chance of staying on track. #SocialCafe

— Narmadhaa (@s_narmadhaa) June 5, 2019

A4 I think you can express a different perspective but at the core, there should be alignment with your personal and professional brand or there is confusion. #SocialCafe #Communication helps | Also #presentation

— Deborah (@socialwebcafe) June 5, 2019

A4) I think this is both unwise and duplicitous. You are bound to mess up and express the wrong persona on the the wrong page occasionally. I follow Shakespeare: To thine own self be true. And as Twain said - the truth is easier to remember. #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019

A5) Sometimes I think discretion is the better part of valor. There are many things I would love to post that cut closer to the real me, but I refrain to avoid polarizing or getting drawn into a long useless discussion. #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019

A5: To address topics AND stay on brand:

1st - have a solid understanding of your brand.

2nd - weigh the value of entering the conversation

3rd - write your comment and wait. If you still think it's a good idea post a day later.#SocialCafe https://t.co/c8FFPkSSmK

— Kathryn Lang (@Kathrynclang) June 5, 2019

A6: My biggest social media challenge is creating content that others see and share.

My biggest brand challenge is that I'm not sure I understand if I'm doing it right. :D#SocialCafe https://t.co/HzjiylATK3

— Kathryn Lang (@Kathrynclang) June 5, 2019

A6) Time is always my biggest enemy coupled with my Meyers-Briggs type that keeps me from getting "good enough" out the door. When you get to know me, I am quite a mess! #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019

A7) I agreed to a deal this week to completely revamp my government contracting website (https://t.co/ZY1r3eGH2C) in a way that brands it more towards me and melds with my https://t.co/rGWPq4mZBy website for the book and the leadership training and development. #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019

I'm going to be working on getting all of my content cleaned up and connected!#SocialCafe

— Kathryn Lang (@Kathrynclang) June 5, 2019

A8: My #SocialCafe #Shamelessplug – I provide a weekly infusion of encouragement with my Reflections and HOPE Boost newsletter. Sign up today at https://t.co/Xiv8ZnlwhD pic.twitter.com/nN6wlXUHhX

— Kathryn Lang (@Kathrynclang) June 5, 2019

A8) This month's free leadership webinar is on June 20 on Goals.https://t.co/kl3VGVb4cc #SocialCafe

— Tom Reid (@_TomGReid) June 5, 2019