Email Marketing: Creating An Effective Newsletter (Summary) #SocialCafe 2.42
#SocialCafe Chat Topic: Email Marketing: Creating An Effective Newsletter
View the announcement for this #SocialCafe Chat..
Resources Mentioned In Chat/Show
Previous #SocialCafe Twitter Chat
Email Marketing: What Are My Options? #SocialCafe 2.41
Next #SocialCafe Twitter Chat
Going Viral With Video #SocialCafe 2.43
- How do you format your newsletters (i.e. template, html, feed, text)? What about timing?
We're still working on how we format our newsletters but it looks like it is coming together and we got this!
@socialwebcafe A1. Still working on that #socialcafe— scherrie d (@thirtymommy) October 16, 2013 | A1. I think how you format your newsletter should be based on the news you're delivering. HTML with a text only option. #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) October 16, 2013 |
- What successes have you had with the presentation and/or timing & delivery of your newsletter? (Any case studies?)
We need to have the right tools. We need to have the email service provider that works for us. At the same time, we need to understand how to reach our audience.
A2 I used Vertical Response and they are great, but it was a lot of work. I need something time efficient #SocialCafe #TBW— Deborah (@socialwebcafe) October 16, 2013 | A3. Also understand that what works for one list may not work for another. Sometimes it's trial and error #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) October 16, 2013 |
- What challenges do you have in putting together your newsletter?
We agree that knowing our audience is essential. Some basic research can help us to meet their needs and make our newsletter more appealing to them.
@TheBlogWorkshop That is so true. With any kind of marketing you need to do know what works for them #SocialCafe— Tamara W (@tamarawilson) October 16, 2013 | @socialwebcafe I use Twitter searches to find questions to answer. #SocialCafe— Jeevan Jacob John (@DaringBlogger) October 16, 2013 |
- What is your “to do” list for the future of your newsletter?
We seem to agree that we just need to go DO IT! Common idea, as we encourage each other.
@socialwebcafe A4. Start it...hoping to launch for January 2014 #socialcafe— scherrie d (@thirtymommy) October 16, 2013 | @mindyartze LOL right there with you!!! A4! Create one and SEND IT! #tbw #socialcafe— Pam (@PinkMama68) October 16, 2013 |
- In what way has this series helped you? What other series would you like to see on #SocialCafe #TBW?
Like we said, we are going to educate ourselves and get 'er done.
A4: brainstorm… keep the newsletters short sweet and informative, leave them curious and wanting more. #SocialCafe #TBW— Marisa (@MoppetMissy) October 16, 2013 | @zurichvienna But, automation can save time. Well, scheduling can :) #SocialCafe— Jeevan Jacob John (@DaringBlogger) October 16, 2013 |
Final Thoughts and Action Steps
This has been a very engaging and helpful conversation. I hope this series was helpful to you. Feel free to ask questions, even as we move into our Video series. And, we will help you though it ;)
RT @tamarawilson @TheBlogWorkshop Me + Video = Scary stuff #SocialCafe— Marisa (@MoppetMissy) October 16, 2013 | @tamarawilson Don't worry, hopefully we can make it less scary next week :) #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) October 16, 2013 |
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#SocialCafe Twitter Chat Announcement
This SocialWebCafe Twitter Event is about Email Marketing: Creating An Effective Newsletter.
About this Topic/Event
Part of your email Marketing plan includes the newsletter. You can build an impressive number of subscribers, but if you never send out a newsletter, or your newsletter is lacking, then you are not getting a return on your investment for that list.
What makes a good newsletter? Do you have all of the elements that you need for that awesome newsletter? Do you know what you want in a newsletter? For that matter, what IS a newsletter in this day and age? Come chat with us at the #SocialCafe #TBW chat and let’s discuss it!
Twitter Event Details
- Date: 10/15/2013
- Time: 6:00 pm PST/PDT (9:00 pm EST/EDT).
- Hashtag: #SocialCafe
Time Conversion for Twitter Events Time Zone Difference Calculator
Twitter Event Questions
- How do you format your newsletters (i.e. template, html, feed, text)? What about timing?
- What successes have you had with the presentation and/or timing & delivery of your newsletter? (Any case studies?)
- What challenges do you have in putting together your newsletter?
- What is your “to do” list for the future of your newsletter?
- In what way has this series helped you? What other series would you like to see on #SocialCafe #TBW?
Format: Q&A
For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.
Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.
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