More Mysteries of the Pay-Per-Click World (Summary) #SocialCafe 2.36
#SocialCafe Chat Topic: More Mysteries of the Pay-Per-Click World
View the announcement for this #SocialCafe Chat..
Resources Mentioned In Chat/Show
Working with PPC for Your Benefit
Three Ways To Expand Your Business Through PPC
Using PPC Case Studies
O2 – Analyse A Real PPC Campaign
Previous #SocialCafe Twitter Chat
The Mysteries of the Pay-Per-Click World #SocialCafe 2.35
Next #SocialCafe Twitter Chat
PPC Through the World of Social Media 1: Facebook #SocialCafe 2.37
- What is your experience with PPC advertising with search engines (i.e. Adwords; Bing)?
What are we learning? We are learning that understanding PPC is a learning process, eh?
I really need to know about PPC advertising with search engines #tbw #socialcafe— Pam (@PinkMama68) September 4, 2013 | A1. We're with you @socialwebcafe, we've tried Youtube & Adwords also #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) September 4, 2013 |
- What challenges do you face with setting up your search PPC campaign(s)?
Choosing the right keywords and choosing the right videos (in YouTube PPC) are important strategies.
A2: I'd imagine choosing the right keywords is a huge challenge. #SocialCafe #TBW— Kavita Chintapalli (@kavita1010) September 4, 2013 | I appreciated Youtube but it's definitely important to choose the right videos to promote. @socialwebcafe #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) September 4, 2013 |
- What successes have you experienced with search PPC?
It is important to track what you are doing, no matter which PPC you use. You need to ensure there is an ROI (return on investment).
A3 Success is secured when enough money is put on the bid. The question is, are you selling enough for ROI #SocialCafe #TBW— Deborah (@socialwebcafe) September 4, 2013 | RT @socialwebcafe Wondering where to spend $$$? MT: Google Adwords vs. Facebook Ads?http://t.co/9eBx0Cy0gK #SocialCafe #TBW via @ppcdotorg— Marisa (@MoppetMissy) September 4, 2013 |
- After this chat, which search PPC methods do you think you will try?
Remember important strategies like reaching your audience and understanding them. That will help when you move on to PPC.
Case Study: O2 - Analyse A Real PPC Campaign http://t.co/W6o0Tb2kYQ #SocialCafe #TBW— Deborah (@socialwebcafe) September 4, 2013 | In our hangout, definitely good to think of Facebook ads a bit like a warm lead. Speak to your fans first then branch out #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) September 4, 2013 |
Final Thoughts and Action Steps
Many tips and strategies that we can implement in our PPC strategy. Thanks, all!
Ok. I'll check them out! RT @socialwebcafe Hi there. Welcome! You can see the upcoming chats at http://t.co/ELM8wXiY6V #SocialCafe #TBW— Sally Laporta (@monksally) September 4, 2013 | Cool! Look forward to chatting w/u RT @monksally Actually, next wk look like I could learn something! I'll make a note. #SocialCafe #TBW— Deborah (@socialwebcafe) September 4, 2013 |
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#SocialCafe Twitter Chat Announcement
This SocialWebCafe Twitter Event is about More Mysteries of the Pay-Per-Click World.
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About this Topic/Event
Part 2 of 4. This Twitter Chat is about the search engine PPC experience. Do you have some experiences to share? Would you like to hear more?
Invite your PPC-savvy friends to come share their positive (or negative) experiences with PPC advertising. Let’s learn together.
Twitter Event Details
- Date: 09/03/2013
- Time: 6:00 pm PST/PDT (9:00 pm EST/EDT).
- Hashtag: #SocialCafe
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Twitter Event Questions
- What is your experience with PPC advertising with search engines (i.e. Adwords; Bing)?
- What challenges do you face with setting up your search PPC campaign(s)?
- What successes have you experienced with search PPC?
- After this chat, which search PPC methods do you think you will try?
Format: Q&A
For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.
Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.