PPC Through the World of Social Media 1: Facebook (Summary) #SocialCafe 2.37
#SocialCafe Chat Topic: PPC Through the World of Social Media 1: Facebook
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Resources Mentioned In Chat/Show
A/B Testing
How to Split-Test Your Facebook Ads to Maximize Conversions
Target the Advertising
Facebook Custom Audiences: Target Facebook Ads by Email List
Maximizing Your PPC ROI
PPC: 5 Facebook Ad Tips to Maximize Your Facebook Campaigns
Previous #SocialCafe Twitter Chat
More Mysteries of the Pay-Per-Click World #SocialCafe 2.36
Next #SocialCafe Twitter Chat
PPC Through the World of Social Media 2: Twitter #SocialCafe 2.38
- What is your experience with Facebook advertising?
Some of us have tried Facebook advertising and some of us have not. Like Mary said, we should ensure our PPC ads are as tarted as possible, for a more positive outcome.
I have a background in PPC so a lot of experience there. The more targeted your ads, the better the outcome. #TBW #SocialCafe— Mary Green (@MaryGreenIM) September 11, 2013 | A1: I haven't really used FB advertising, but I've see lots of advertisements on FB #SocialCafe #TBW— Marisa (@moppetmissy) September 11, 2013 |
- What challenges do you face with setting up Facebook ad campaign(s)?
Split-testing is a great way to figure out which ad is doing the best.
A1 I used it quite a bit to get exposure for music page and hit #1 on Reverb. Using FB boost, now #SocialCafe #TBW— Deborah (@socialwebcafe) September 11, 2013 | Tip #1: How to Split-Test Your Facebook Ads to Maximize Conversions http://t.co/PvtlOPWS3H #SocialCafe #TBW— Deborah (@socialwebcafe) September 11, 2013 |
- Which Facebook ad options have provided the most success?
In Facebook, we have an opportunity to create custom audiences. That means that we can really target our ads effectively.
Tip #2: Per @charlestharper the 1cent clicks are possible through extreme targeting #SocialCafe #TBW— Deborah (@socialwebcafe) September 11, 2013 | Then, Tip 2.2 Facebook Custom Audiences: Target Facebook Ads by Email List - Jon Loomer Digital http://t.co/rvDUz3O3za #SocialCafe #TBW— Deborah (@socialwebcafe) September 11, 2013 |
- After this chat, which Facebook ad methods (if any) do you think you will try?
Facebook allows us to do what we need to do with PPC advertising.
A4. I'm hearing there may be more changes coming to FB ads so that will be fun to see, for one ad images are getting bigger #SocialCafe #TBW— The Blog Workshop (@TheBlogWorkshop) September 11, 2013 | A4 Targeting is the best feature, to me. Take time to decide *new* likes versus engagement from current followers #SocialCafe #TBW— Deborah (@socialwebcafe) September 11, 2013 |
Final Thoughts and Action Steps
We learned a lot about Facebook PPC Advertising, but there is still much to learn and Facebook seems to be continually improving!
Free Podcast episode tomorrow and Thu. Subscribe for iTunes download http://t.co/PlFektOpFb #SocialCafe #TBW— Deborah (@socialwebcafe) September 11, 2013 | Thank u for joining us for #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!— Deborah (@socialwebcafe) September 11, 2013 |
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