Social Media Goals (Summary) #SocialCafe 3.3
#SocialCafe Chat Topic: Social Media Goals
View the announcement for this #SocialCafe Chat..
Resources Mentioned In Chat/Show
Previous #SocialCafe Twitter Chat
What Are Your Blogging Goals for 2014? #SocialCafe 3.2
Next #SocialCafe Twitter Chat
Connecting & Building Your Audience Goals #SocialCafe 3.4
- Have you figured out your 2014 social media/promotion goals? If so, what are they?
Some of us are just starting to look at our social media goals for 2014 and some of us are getting an idea of what direction we want to take our social media marketing efforts, as in more interactive. Yay!
@socialwebcafe A1. I really haven’t. I’m still just trying to get to the blogging! #SocialCafe #TBW— Shevy (@ShavonnBrown) January 22, 2014 | A1. We've set a goal to be more interactive in different ways on each social platform. #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) January 22, 2014 |
- What process did you use, to come up with the goals (course, advice)? What do you think you may add to that list?
Process? We look at what we have done before and identify what has worked (and what hasn't). We also develop benchmarks and goals after taking the time to do some brainstorming (very effective, btw).
A2 Past Experience :) #SocialCafe #TBW— Deborah (@socialwebcafe) January 22, 2014 | A2. I l do brainstorming sessions, calendar planning, goal mapping. Setting timelines and steps to achieve each benchmark #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) January 22, 2014 |
- How do you plan to measure your social media efforts, throughout the year, to see if you are attaining those goals?
It looks like taking a peek on the first of the month is a popular method of analysis. Now, the question is how? Screenshots, as Stacie suggests and it looks like Taylor has it down, too.
A3 1st day of the month, I take screenshots of my stats to track progress and research and apply strategies to improve my stats. #socialcafe— Stacie Walker (@staciewalker) January 22, 2014 | A3. First of month stats across platforms, seeing how uniform the changes are. Trying to track where they came from #socialcafe #TBW— Taylor Downs (@taylormdowns) January 22, 2014 |
- After this chat, what do you think you will be implementing into your 2014 promotion planning and goal-setting?
Can't make money without spending money, eh? Sometimes it is a hard lesson to learn, but it pays off in the end (no pun intended... lol).
A4 Give into Facebook and create a monthly advertising budget to promote upcoming courses and training. #TBW #socialcafe— Stacie Walker (@staciewalker) January 22, 2014 | A4. Definitely need to get some definite expected/goal growth rates and numbers put into place to start! #socialcafe #TBW— Taylor Downs (@taylormdowns) January 22, 2014 |
Final Thoughts and Action Steps
We are still finding our balance when it comes to just how much analysis to do. There is a fine line between too much and not enough and it seems that each of us knows what is best for our scenario, eh?
@socialwebcafe I'd drive myself insane if I tried daily stats!! #socialcafe #TBW— Busy Being Jennifer (@BusyBeingJenn) January 22, 2014 | @socialwebcafe Great point! When you view your analytics daily you can see what's working and not much easier. #SocialCafe #TBW— The Blog Workshop :) (@TheBlogWorkshop) January 22, 2014 |
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