Establishing Your Brand and Social Image #SocialCafe #TBW
Click here for ready-made pin: --------------- Please visit these wonderful services! --------------- --------------- The Chat: --------------- Welcome to the Chat at our weekly Tues 9pm EST slot This Chat hour we will chat branding and social image Hey hun! thanks for joining tonight. How's it going? Hey there! thanks for joinin in Today our topic is “Establishing Your Brand and Social Image” Tonight's topic is “Establishing Your Brand and Social Image” Tonight's topic is “Establishing Your Brand and Social Image” Hi Lydia Welcome ;) RT : Im here! Hi Lydia! Glad to see you tonight, definitely some gems to share Want your pics to show up for ? See http://hashtag.ly/#TBW Ur image could appear there! Just tweet pic with hashtag Very excited to talk about this as I'm trying to build my brand/blog Yeah it's a good one! Glad you could make it Q1 What are some determining factors in establishing your brand? Hi Scherrie :) RT : Hello everybody! Q1: What are some determining factors in establishing your brand? Q1: What are some determining factors in establishing your brand? Q1: What are some determining factors in establishing your brand? Q1: What are some determining factors in establishing your brand? A1: genre, purpose, intended audience, knowledge have helped me determine @socialwebcafe A1. First you need to recognize that you're ALREADY a brand! And then decide what you want your brand to stand for. Excellent! RT : A1: genre, purpose, intended audience, knowledge have helped me determine Excellent! RT : A1: genre, purpose, intended audience, knowledge have helped me determine A1 1) defining what your brand represents 2) target audience 3) feel A1. Knowing your niche and target A1. Knowing your niche and target A1. Establish a brand message or mission statement! This will give you a guide for how you want to develop your brand A1. Once you know your mission statement/brand message... it's easier to define your intended audience A1: 1. Purpose 2. Target Audience 3) Industry dvlpmt / growth 4) Thought Ldrshp status & Those are all GREAT in depth points! Hello everyone! How is everyone doing? A1. Once you can define your brand, it also makes it easy to keep a consistent image and build an audience/community Authenticity, Loyalty, Great Customer Service, Know my audience, and know my products. RT : A1. Knowing your niche and target People value consistency and want to know they can count on you for whatever has pulled them in Social Web Cafe TV is launching 4/2 during our Twitter Chat please RT Social Web Cafe TV is launching 4/2 during our Twitter Chat please RT Social Web Cafe TV is launching 4/2 during our Twitter Chat please RT RT " Authenticity, Loyalty, Great Customer Service, Know my audience, and know my products." Definitely! RT : People value consistency & want to know they can count on u for whatever has pulled them RT : Social Web Cafe TV is launching 4/2 during our Twitter Chat please RT Even mission statement has to be out of the ordinary. (It's getting too easy to sound like every1 else) & Good point. Even sales letters.. everything starts to sound cookie cutter in some cases. Not necessarily out of the ordinary but it's definitely key to be authentic to yourself and your brand. People know when people are real or fake MT : Yup w/ being key Q2 How are you reflecting your brand message in your social space? Q2 How are you reflecting your brand message in your social space? Q2: How are you reflecting your brand message in your social space? Q2: How are you reflecting your brand message in your social space? A2 Use of logo, colors, images A2. By being consistent and talking about things I am passionate about and supporting products I love Yes, people are smart. I think authenticity and integrity go hand and hand. me too :) RT : I cant wait! A2: My "brand" is busy, brilliant mom. I try to illustrate my genius in all respects: posts, pictures, etc. A2. We make sure to keep all our profile pics, colors, themes similar and consistent on all social networks Provide my followers with relevant content and engagement. Being social is very important to me and I take the When thinking about your brand/branding, understand that people respond to different colors, fonts and designs differently MT : A2. By being consistent and talking about things I am passionate about and supporting products I love time and just chat and talk with my followers. I do my best to answer ?'s and help them.Lets them know i care. A2. Keep the same voice or style consistent on all your platforms too I do this as well. I want people to be able to recognize me on any social media platform. Quotable! MT : Yes, people are smart. I think authenticity and integrity go hand and hand. Quotable! MT : Yes, people are smart. I think authenticity and integrity go hand and hand. Excellent! It should be done in all forms of media that you use. A2. Although we usually consider our online spaces, think about how you put your brand out there Offline also I like how you define your brand and incorporate it into what you do. Excellent! A2.Business cards, flyers, tees, decals should remain consistent in color, font, etc. CONSISTENCY is the word of the hour! Mostly tongue-in-cheek, but thank you! Even my Twitter pic is sarcastic. :) Xactly.Cookie-cutter Mssn Stmts irritate a lot VCs/investors. VC friend calls it Ms America pt of biz plan Memorable ;) RT : Mostly tongue-in-cheek, but thank you! Even my Twitter pic is sarcastic. :) That is great advice. I have finally ordered business cards and struggled with the info to go on them A2. effectively on the spaces where your audience has a lot of concentration. It also allows you not to feel overwhelmed. A2. Keep ALL your social urls the same! It's a major faux pas I see a lot. Me too Christy... I love when people say they found me other places bc of my name Hey Deborah! This is a great focus tonight!!! I love it! Q3 How do you you separate your brand image from your personal image? Q3 How do you you separate your brand image from your personal image? Thanks for joining us Mindy! Glad we can help :) :) RT : Hey Deborah! This is a great focus tonight!!! I love it! Q3 How do you you separate your brand image from your personal image? Q3 How do you you separate your brand image from your personal image? Q3 How do you you separate your brand image from your personal image? Q3 How do you you separate your brand image from your personal image? My brand image IS my personal image... it's my life... I don't think I can separate the two... I haven't really separated my business accounts from my personal, I have a family related blog. A3. I know a lot of people struggle with whether to mix their business and social profiles. There's definitely a thin line A3: Yeah, I don't, really. I am me all around. Tell me more... where should the line be drawn... obviously with privacy and kids A2: Emphasizing niche : or quick , if I'm not RT/sharing relative newsy info Glad you posted that. I was just thinking that. There are cases where the brand is the person and vice versa. A3. I think it really depends on the brand and how closely associated with your personal life it is A3. You have to consider that IF you keep the 2 intertwined Brands may view your personal rants, information, etc A3 Define what a personal profile is vs. brand profile; sometimes crossover A3 Define what a personal profile is vs. brand profile; sometimes crossover I don't blog a lot about going out to dinner w friends or going to a concert...I keep it fitness/health related I post photos of my kids on my blog, but haven't posted their names. A3. In addition with the growth of your brand, there is also the privacy and safety concern. I think the bottom line is if the want to find us, they will My son is on my blog and in my blogs... He's part of my fitness journey A3. So many social networks and platforms have personal pages & brand/fan pages available. Take advantage of your options This is something worth thinking about Yes, that is true. I try to keep their privacy in mind when i do blog about them. RT : I havent really separated my business accounts from my personal, I have a family related blog. I agree with you on the privacy and safety... not sure how to change that though With a personal profile you can take advantage of the privacy settings, with your brand page this option isn't there Me too! I try to keep things private about him for sure. Google is scary though. However, personal profiles also have audience/growth limitations. These are all factors to consider. I think if u r comfortable w/ having both be both, then go with it. Many times we r our own brand Agree for now RT : I think if u r comfortable w/ having both be both, then go w it. Many times we r our own brand A3. Privacy is definitely a major concern. We had a reader look through my fan page and friend my little sister The key is to understand what those limitations are, along with the pros and cons and make an informed decision A3. They thought she was me, because we look alike Q4 In what ways are you branding yourself online and offline? Agreed, it's a personal preference. But just make sure you consider the pros/cons Q4 In what ways are you branding yourself online and offline? Q4 In what ways are you branding yourself online and offline? Q4 In what ways are you branding yourself online and offline? I have a fan page for facebook and my kids aren't on the other social networks. plan in action :) MT : I hv a fan page for facebook and my kids arent on the other social ntwrks A4. Online; social networks, blogging, groups, chats, forums, etc A4 Consistent logo on printed and online materials A4. Offline: Business cards, flyers, tees, hats, car decals, meetups, social gatherings, etc A4: Offline - bus cards and iPhone case (and word of mouth) A4: Offline - bus cards and iPhone case (and word of mouth) A4: I have FB, twitter, tumblr, pinterest, IG, yelp, and I'm trying now to network with local businesses It's always a good idea to brainstorm for online and offline branding options. It's always a good idea to brainstorm for online and offline branding options. It's always a good idea to brainstorm for online and offline branding options. It's always a good idea to brainstorm for online and offline branding options. Love it, iphone case! RT : A4: Offline - bus cards and iPhone case (and word of mouth) A4. When you go grocery shopping or errands you could be representing your brand with a tee or a decal on your car Word of mouth is still one of the best! Get em talking, lol Word of mouth is still one of the best! Get em talking, lol A4. Using my logo everywhere A4. Using my logo everywhere Great idea! RT : A4. When you go on errands you could be representing your brand with a tee Hey gang, sorry I'm late. wait, they're not the same? RT : RT : Q4 In what ways are you branding yourself online and offline? A4. However, you brand make sure that you use call to actions and easy ways for people to access your site/info A4: Mtups / forums, online media outlets, Schtickers (laptop branding), chasing & covering events Yes! That's why I hired to paint mine She is awesome! ;) RT : A4. Using my logo everywhere However, you brand make sure that you use call to actions and easy ways for people to access your site/info RT @alinterpretatio1m A4: Mtups / forums, online media outlets, Schtickers (laptop branding), chasing & covering events interesting... I haven't heard of doing that... great ideas A3 At this point they are so intertwined that I just end up having to force myself to take "me" days Hi Belinda! No worries. Glad you could make it ;) RT : Hey gang, sorry Im late. A4. Don't be afraid to network with other people who do things similar to you, work together and co-brand events exactly girl.. we need more me days don't we A4 Twitter, Blog, Pinterest, Instagram, tees and tanks, a cookbook a website and soon stickers and cards@TheBlogWorkshop A4 Consistent username on almost all SM accts. My biz is mainly online, so no offline mktg. No logo at the moment: book cover. Definitely. Those call-to-actions are easy to forget sometimes MT : use call to actions and easy ways.. is awesome. Slap your logo on laptop stickers, stickers for phone cases, etc, you name it. It's always good to check out your competitors. Networking with have been life-changing for my blog and me. So important :) RT : exactly girl.. we need more me days dont we Ah! MT : is awesome. Slap ur logo on laptop, stickers for phone cases, etc, you name it RT : Its always good to check out your competitors. A4: Oh, snap, almost forgot: QR codes & tags A comedian friend uses QR codes to sell tickets to her live shows. Aerosmith is a great example of logo branding everywhere. Cool. RT : A comedian friend uses QR codes to sell tickets to her live shows. yes & my work & my blog are 2 different things. I do have a real job & then I have my fun one I love it! Might have to get my own painting done! I am too :) xxoo that is why you are my sis! thanks for that tip! Checking them out! I have been some great new friend through networking that I will be meeting in real life this year My current web marketing clients are an art gallery and farmer. Me too! Great ideas RT : thanks for that tip! Checking them out! The rest of my time goes to freelance writing. I love it! It's a great way to make great friends, connections, etc. YAY! Can't wait! RT : Ive met great new friends that Ill be meeting in real life this yr We're big fans of QR Codes! She is a wonderful artist & person. Love her RT : I love it! Might have to get my own painting done It has been a great outlet to connect with so many like-minded individuals that I would have never otherwise met@TheBlogWorkshop Missed the ? Stay tuned for Tweets letting your know the archive/summary is ready. Missed the ? Stay tuned for Tweets letting your know the archive/summary is ready. Find that so fascinating with your crowdfunding RT : My current web marketing clients are an art gallery and farmer. Thanks for the ideas tonight. Good ones about branding! Thanks for the invite ... I always appreciate the reminder Thank u for joining us for Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u! i have a QR code necklace for my blog! Thanks for the reminder, very much appreciated. Great ideas tonight, thanks all. RT : i have a QR code necklace for my blog! me too! Always so much to learn and apply :) thanks for the great tips tonight thanks for the great tips tonight
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