Twitter and Your Branding Strategy #SocialCafe 7.8
#SocialCafe Chat Topic: Twitter and Your Branding Strategy
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Freeform #SocialMedia Discussion #SocialCafe 7.9
- Do you ensure that you are representing your brand on Twitter? Please explain :)
A1 Ensuring my Twitter Profile represents my brand is a first step.... #SocialCafe— Deborah (@socialwebcafe) February 21, 2018 | A1: I try to remember that if I wouldn't write it on my website (homebase) then I don't need to write it on my social media. AND if I wouldn't say it in person then I don't need to say it online #SocialCafe https://t.co/H1dZ3UVVNx— Kathryn Lang (@Kathrynclang) February 21, 2018 |
- In what ways to you ensure that you are sticking to your brand representation on Twitter? Is it only the profile... your tweets...
A2: Ensure your brand by: 1. DEFINING your brand (in writing where you can see); 2. hold all tweets and shares up to that standard before hitting send/tweet/share #SocialCafe https://t.co/H9YYUbdw0f— Kathryn Lang (@Kathrynclang) February 21, 2018 | A2 I do have a couple of other brands, if you will (like my music brand). I don't isolate the brands, but I ensure I am in the frame of mind for the correct brand. Like not going on and on about Jazz music on this Twitter profile ;) #SocialCafe— Deborah (@socialwebcafe) February 21, 2018 |
- What challenges do you face when it comes to your branding on Twitter (or other social platforms)?
A3: I have to be careful with the snark :) Although it is part of my brand, it doesn't always translate well #SocialCafe https://t.co/cS08uKXDX1— Kathryn Lang (@Kathrynclang) February 21, 2018 | A3) Still struggling with organic growth #Twitter is changing and we're all playing catchup! #socialcafe— Con Sweeney (@conpsweeney) February 21, 2018 |
- What successes (or validations) have you experienced when it comes to representing your brand on Twitter? Or, what would you like to experience?
So true! When I began, I was trying to be everything to every social platform. Then, when I realized the definition of "every" I realized balance was advisable and to stick with the main ones. #SocialCafe
— Deborah (@socialwebcafe) February 21, 2018
A4) Still trying to figure out how to monetize #Twitter Also, trying to find anyone who is making money there! #socialcafe— Con Sweeney (@conpsweeney) February 21, 2018 | A4: Comments from others that I have engaged with have been the best confirmation that I am representing my brand well. #SocialCafe https://t.co/WDtdZ2XmDh— Kathryn Lang (@Kathrynclang) February 21, 2018 |
- Any tips or suggestions you could offer to people wondering about keeping true to their brand on Twitter?
Not just sticking with the main ones but stick with the social media platforms that is right for your brand! It is very important to make sure that your brand is on the right platforms to ensure the most success! #SocialCafe— Hillary Kent (@HillaryKent13) February 21, 2018 | A5 Inspired by @conpsweeney mention of normal... Find your own normal, who you are... go with that for your brand and how you set up your profile and engagements #SocialCafe— Deborah (@socialwebcafe) February 21, 2018 |
Final Thoughts and Action Steps
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#SocialCafe Twitter Chat Announcement
This SocialWebCafe Twitter Event is about Twitter and Your Branding Strategy.
Twitter Event Details
- Date: 02/20/2018
- Time: 6:00 pm PST/PDT (9:00 pm EST/EDT).
- Hashtag: #SocialCafe
Time Conversion for Twitter Events Time Zone Difference Calculator
Twitter Event Questions
- Do you ensure that you are representing your brand on Twitter? Please explain :)
- In what ways to you ensure that you are sticking to your brand representation on Twitter? Is it only the profile... your tweets...
- What challenges do you face when it comes to your branding on Twitter (or other social platforms)?
- What successes (or validations) have you experienced when it comes to representing your brand on Twitter? Or, what would you like to experience?
- Any tips or suggestions you could offer to people wondering about keeping true to their brand on Twitter?
Format: Q&A
For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.
Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.
