#SocialCafe 8.45 Chat Transcript

A2) They put together an entire manual with all of the ASCII codes for the specific coloring, shapes, and backgrounds. #SocialCafe

— Tom Reid(@_TomGReid)

@Kathrynclang I remember how excited you were when you captured that domain. That was pretty cool. #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid I will probably never forget that moment. It was like a switch went off in my head. "yep, that's me.… https://t.co/0arDIz08CK

— Kathryn Lang(@Kathrynclang)

Q3 What steps do you think are required in defining your brand? #SocialCafe

— Deborah(@socialwebcafe)

But, you likely had an idea of what you wanted (i.e. logo, colors)... or really trusting and your hired expert knew… https://t.co/YLsSVj1rqx

— Deborah(@socialwebcafe)

Q3 (rephrase) What steps lead to defining your brand? #SocialCafe

— #SocialCafe Team(@socialcafechat)

@Kathrynclang You pegged it, Kat!Yeah, I was ready for #NaNoWriMo on 10/31 and told myself I should wait until th… https://t.co/QROn42PjkB

— Deborah(@socialwebcafe)

RT @socialwebcafe: But, you likely had an idea of what you wanted (i.e. logo, colors)... or really trusting and your hired expert knew :)…

— BrainstormingNetwork???(@BrainstormingN)

A3 I think it is important to know where you are headed - your goal.Maybe, ask yourself where you want to be in f… https://t.co/eeIXb09ZcT

— Deborah(@socialwebcafe)

@_TomGReid Oh that is handy - I remember doing that for others. Then, teaching others how to do it for themselves… https://t.co/TkfcX31pav

— Deborah(@socialwebcafe)

Great way to look at it!#SocialCafe https://t.co/dotmPsMBkO

— Deborah(@socialwebcafe)

RT @socialwebcafe: Q2 Any stories you want to share? Anything that helped teach you about branding? #SocialCafe

— ?????????(@r3nd3x)

@Kathrynclang We were fairly new friends at that point. I was honored that you shared it with me. #SocialCafe

— Tom Reid(@_TomGReid)

@_TomGReid I have found that when you find your snarky tribe it's like you've know each other forever. :D#SocialCafe

— Kathryn Lang(@Kathrynclang)

Thanks @commun_it for helping us create #Twitter relationships https://t.co/mlgn0fi7Dl please RT #SocialCafe #ad

— Deborah(@socialwebcafe)

Q4 What are some shortcuts to get from here to there in getting your brand out there (without sacrificing quality)? #SocialCafe

— Deborah(@socialwebcafe)

A3) I knew I was unhappy with what was out there and it was not drawing in the right audience. Facing that what use… https://t.co/VDhIyJjA69

— Tom Reid(@_TomGReid)

Q4 (rephrase) What are some shortcuts in defining your brand? #SocialCafe

— #SocialCafe Team(@socialcafechat)

A4: There isn't a short cut - but when you nail your brand it becomes easier (and more enjoyable) to get your brand… https://t.co/ak5cPLObbO

— Kathryn Lang(@Kathrynclang)

A4 Keep it simple. If you are the organized time, keep it organized. At the very least, keep notes, even a scratchp… https://t.co/J6rNr9oM2f

— Deborah(@socialwebcafe)

You know... there are some things "said" in #SocialCafe for which there are no words....All I can do is "fave" an… https://t.co/9pBNyTxXCI

— Deborah(@socialwebcafe)

Oooh... I like that.And, it is always nicer when it is more enjoyable and is easier... #SocialCafe https://t.co/idxwUgILbU

— Deborah(@socialwebcafe)

A3.1) It also forced me to go back to the earliest days of my company (2002) and re-explore my reason d’état. From… https://t.co/NbtX6hIrbZ

— Tom Reid(@_TomGReid)

@socialwebcafe I firmly believe (in hindsight) that I struggled so much the last few years because I was trying to… https://t.co/psi0qhL1JY

— Kathryn Lang(@Kathrynclang)

RT @socialwebcafe: Thanks @commun_it for helping us create #Twitter relationships https://t.co/mlgn0fi7Dl please RT #SocialCafe #ad

— Tom Reid(@_TomGReid)

@_TomGReid It's good to go back now and then.See where you were, where you are, and where you want to go.#SocialCafe

— Kathryn Lang(@Kathrynclang)

A4) I'm not sure there are any. It is hard and intensive work with lots of revealing soul-searching. So very useful. #SocialCafe

— Tom Reid(@_TomGReid)

Q5 What resources (especially free!) are helpful in branding? #SocialCafe

— Deborah(@socialwebcafe)

Q5 (rephrase) What resources are available for branding? #SocialCafe

— #SocialCafe Team(@socialcafechat)

A5 Trello is a great way to sketch-it-out digitally. Create one column as your notes, links to resources, ideas fr… https://t.co/o8Q3WznCUi

— Deborah(@socialwebcafe)

A5) You have to start by putting your ego totally aside, admit that you are missing the mark and on this topic you… https://t.co/2SNDdI6J2j

— Tom Reid(@_TomGReid)

Ah, that is a good point, to ensure we are NOT trying to be something we are not (unless somehow there is no other… https://t.co/uth9D41wQe

— Deborah(@socialwebcafe)

@socialwebcafe @_TomGReid But when it is just about paying the bills, it is it truly your brand?#SocialCafe

— Kathryn Lang(@Kathrynclang)

@_TomGReid I wonder how many people can truly put their ego aside.I think that is like a daily convo my hubby and… https://t.co/5juzQxJd5r

— Deborah(@socialwebcafe)

True point - shoveling manure isn't exactly my brand.Well, unless figure-of-speech... ok, will leave a bunch of w… https://t.co/HYR4AuR3NI

— Deborah(@socialwebcafe)

Q6 What goals would help a newbie approaching their first branding exercise? #SocialCafe

— Deborah(@socialwebcafe)

Q6 (rephrase) What goals help keep one on track in branding? #SocialCafe

— #SocialCafe Team(@socialcafechat)

A6 I sat down for 15 min and brainstormed everything related to branding. I even had another “idea” list so that I… https://t.co/3SUIwJSMI4

— Deborah(@socialwebcafe)

A6: For personal branding, sit down and make a list of all your interests, attributes, abilities, skills, talents,… https://t.co/lqbiKvRtFm

— Kathryn Lang(@Kathrynclang)

Good selection, Kat! Yes, what she said!#SocialCafe https://t.co/e9PfICodeX

— Deborah(@socialwebcafe)

Q7 What other questions (or tips) do you have related to branding? #SocialCafe

— Deborah(@socialwebcafe)

Q7 (rephrase) Any other questions (or tips) related to this topic? #SocialCafe

— #SocialCafe Team(@socialcafechat)

A7 You could start with Fiverr. I used to hire this guy for $5 (plus I could give him tips :) ) for my logos. I wo… https://t.co/y9NnzvhC1I

— Deborah(@socialwebcafe)

@Kathrynclang One seemingly odd exercise that actully helped center me was to make a list of every job I had ever h… https://t.co/EpCWpy81BX

— Tom Reid(@_TomGReid)

@_TomGReid YES! Definitely include all of your skills, training, education!#SocialCafe It's all part of the str… https://t.co/mKI3mi7vc0

— Kathryn Lang(@Kathrynclang)

A7) If you are going to pay (invest) in advice, don't be a fool (like some of your clients!) and just follow the ad… https://t.co/9axZc1fhe8

— Tom Reid(@_TomGReid)

Q8 Finally, it is time to brag about what you do well! Your #ShamelessPlug is .. #SocialCafe

— Deborah(@socialwebcafe)

Q8 (rephrase) Time for the #ShamelessPlug! #SocialCafe

— #SocialCafe Team(@socialcafechat)

A8 You all know my #ShamelessPlug It is .. #SocialCafe

— Deborah(@socialwebcafe)

A8: Tonight's #SocialCafe #shamelessplug The #WhiteBoardofWorldDomination course is now available… https://t.co/ghqFU7uKJf

— Kathryn Lang(@Kathrynclang)

That is great advice @_TomGReid - it also comes in handy for other endeavors, as well (so save the list!).… https://t.co/EXwJzADMrX

— Deborah(@socialwebcafe)

Thank u for joining us for our #SocialCafe Chat. Just wanted to let you know we appreciate u!

— Deborah(@socialwebcafe)

@_TomGReid Oh - that is sooooo true of so many things. Double-check any advice (including medicine advice, too)!… https://t.co/K1fx9ntvAo

— Deborah(@socialwebcafe)

Be sure to check out @Kathrynclang 's very worthwhile #ShamelessPlug here at #SocialCafe >>> https://t.co/Q2mr48PGmm

— Deborah(@socialwebcafe)