#SocialCafe 8.45 Chat Transcript Author: Deborah Published: Click Here to view entire Twitter Chat Summary.Welcome to the #SocialCafe Chat at our weekly Tues 6pm PDT / 9p EDT slot— Deborah(@socialwebcafe) Our topic for this #SocialCafe : What is the Quickest Way to Get Up and Running with Your Branding? 8.45 #chattingNow— Deborah(@socialwebcafe) Hello #SocialCafe - looking forward to the #brand talk tonight.Let's have fun, make friends, and find ways to be relentlessly helpful!— Kathryn Lang(@Kathrynclang) 2 Tips to Help Us Build and Grow: 1) Please follow each other on Twitter; and 2) Please retweet the questions. #SocialCafe Thanks!— #SocialCafe Team(@socialcafechat) Tonight: What is the Quickest Way to Get Up and Running with Your Branding? 8.45 #SocialCafe— Deborah(@socialwebcafe) Q1 What is involved in branding? How would you explain it to someone else, like a newbie? #SocialCafe— Deborah(@socialwebcafe) @Kathrynclang Hey @Kathrynclang - how are you? Good week?#SocialCafe— Deborah(@socialwebcafe) A1: Branding is the foundational essence of who you are and what you are doing.#SocialCafe https://t.co/oVjZjaNyhR— Kathryn Lang(@Kathrynclang) Q1 (rephrase) How would you describe the process of branding a business? #SocialCafe— #SocialCafe Team(@socialcafechat) @socialwebcafe Very good week - hard to believe we are five days into #NaNoWriMo and #BlogLikeCrazy and #NaPodPoMo… https://t.co/TXtQIXsWBx— Kathryn Lang(@Kathrynclang) A1 There are quite a few aspects that are involved in branding. Sometimes the most fun to think about is the logo a… https://t.co/xV64Mfrrbu— Deborah(@socialwebcafe) Very fatigued with hours of work ahead of me. Not sure I will be very active tonight. #SocialCafe— Tom Reid(@_TomGReid) Start getting those #ShamelessPlug tweets ready > We will tweet them later in #SocialCafe— #SocialCafe Team(@socialcafechat) @socialwebcafe I confess that in the process of redoing my websites I've hired out most of the rebranding effort. M… https://t.co/DdjRFFBpLl— Tom Reid(@_TomGReid) Q2 Any stories you want to share? Anything that helped teach you about branding? #SocialCafe— Deborah(@socialwebcafe) Q2 (rephrase) Any stories or analogies? #SocialCafe— #SocialCafe Team(@socialcafechat) A2 Discussions and conversations were the most helpful, like here in the #SocialCafe chat ;)— Deborah(@socialwebcafe) A2: Today's #GrowingHOPE show was all about discovering the unique you.For me, that is what branding is. When I… https://t.co/41dc7K4Z7C— Kathryn Lang(@Kathrynclang) What is the Quickest Way to Get Up and Running with Your Branding? #SocialCafe 8.45A2) They put together an entire manual with all of the ASCII codes for the specific coloring, shapes, and backgrounds. #SocialCafe— Tom Reid(@_TomGReid) @Kathrynclang I remember how excited you were when you captured that domain. That was pretty cool. #SocialCafe— Tom Reid(@_TomGReid) @_TomGReid I will probably never forget that moment. It was like a switch went off in my head. "yep, that's me.… https://t.co/0arDIz08CK— Kathryn Lang(@Kathrynclang) Q3 What steps do you think are required in defining your brand? #SocialCafe— Deborah(@socialwebcafe) But, you likely had an idea of what you wanted (i.e. logo, colors)... or really trusting and your hired expert knew… https://t.co/YLsSVj1rqx— Deborah(@socialwebcafe) Q3 (rephrase) What steps lead to defining your brand? #SocialCafe— #SocialCafe Team(@socialcafechat) @Kathrynclang You pegged it, Kat!Yeah, I was ready for #NaNoWriMo on 10/31 and told myself I should wait until th… https://t.co/QROn42PjkB— Deborah(@socialwebcafe) RT @socialwebcafe: But, you likely had an idea of what you wanted (i.e. logo, colors)... or really trusting and your hired expert knew :)…— BrainstormingNetwork⏺⏺⏺(@BrainstormingN) A3 I think it is important to know where you are headed - your goal.Maybe, ask yourself where you want to be in f… https://t.co/eeIXb09ZcT— Deborah(@socialwebcafe) @_TomGReid Oh that is handy - I remember doing that for others. Then, teaching others how to do it for themselves… https://t.co/TkfcX31pav— Deborah(@socialwebcafe) Great way to look at it!#SocialCafe https://t.co/dotmPsMBkO— Deborah(@socialwebcafe) RT @socialwebcafe: Q2 Any stories you want to share? Anything that helped teach you about branding? #SocialCafe— Святослав(@r3nd3x) @Kathrynclang We were fairly new friends at that point. I was honored that you shared it with me. #SocialCafe— Tom Reid(@_TomGReid) @_TomGReid I have found that when you find your snarky tribe it's like you've know each other forever. :D#SocialCafe— Kathryn Lang(@Kathrynclang) Thanks @commun_it for helping us create #Twitter relationships https://t.co/mlgn0fi7Dl please RT #SocialCafe #ad— Deborah(@socialwebcafe) Q4 What are some shortcuts to get from here to there in getting your brand out there (without sacrificing quality)? #SocialCafe— Deborah(@socialwebcafe) A3) I knew I was unhappy with what was out there and it was not drawing in the right audience. Facing that what use… https://t.co/VDhIyJjA69— Tom Reid(@_TomGReid) Q4 (rephrase) What are some shortcuts in defining your brand? #SocialCafe— #SocialCafe Team(@socialcafechat) A4: There isn't a short cut - but when you nail your brand it becomes easier (and more enjoyable) to get your brand… https://t.co/ak5cPLObbO— Kathryn Lang(@Kathrynclang) A4 Keep it simple. If you are the organized time, keep it organized. At the very least, keep notes, even a scratchp… https://t.co/J6rNr9oM2f— Deborah(@socialwebcafe) You know... there are some things "said" in #SocialCafe for which there are no words....All I can do is "fave" an… https://t.co/9pBNyTxXCI— Deborah(@socialwebcafe) Oooh... I like that.And, it is always nicer when it is more enjoyable and is easier... #SocialCafe https://t.co/idxwUgILbU— Deborah(@socialwebcafe) A3.1) It also forced me to go back to the earliest days of my company (2002) and re-explore my reason d’état. From… https://t.co/NbtX6hIrbZ— Tom Reid(@_TomGReid) @socialwebcafe I firmly believe (in hindsight) that I struggled so much the last few years because I was trying to… https://t.co/psi0qhL1JY— Kathryn Lang(@Kathrynclang) RT @socialwebcafe: Thanks @commun_it for helping us create #Twitter relationships https://t.co/mlgn0fi7Dl please RT #SocialCafe #ad— Tom Reid(@_TomGReid) @_TomGReid It's good to go back now and then.See where you were, where you are, and where you want to go.#SocialCafe— Kathryn Lang(@Kathrynclang) A4) I'm not sure there are any. It is hard and intensive work with lots of revealing soul-searching. So very useful. #SocialCafe— Tom Reid(@_TomGReid) Q5 What resources (especially free!) are helpful in branding? #SocialCafe— Deborah(@socialwebcafe) Q5 (rephrase) What resources are available for branding? #SocialCafe— #SocialCafe Team(@socialcafechat) A5 Trello is a great way to sketch-it-out digitally. Create one column as your notes, links to resources, ideas fr… https://t.co/o8Q3WznCUi— Deborah(@socialwebcafe) A5) You have to start by putting your ego totally aside, admit that you are missing the mark and on this topic you… https://t.co/2SNDdI6J2j— Tom Reid(@_TomGReid) Ah, that is a good point, to ensure we are NOT trying to be something we are not (unless somehow there is no other… https://t.co/uth9D41wQe— Deborah(@socialwebcafe) @socialwebcafe @_TomGReid But when it is just about paying the bills, it is it truly your brand?#SocialCafe— Kathryn Lang(@Kathrynclang) @_TomGReid I wonder how many people can truly put their ego aside.I think that is like a daily convo my hubby and… https://t.co/5juzQxJd5r— Deborah(@socialwebcafe) True point - shoveling manure isn't exactly my brand.Well, unless figure-of-speech... ok, will leave a bunch of w… https://t.co/HYR4AuR3NI— Deborah(@socialwebcafe) Q6 What goals would help a newbie approaching their first branding exercise? #SocialCafe— Deborah(@socialwebcafe) Q6 (rephrase) What goals help keep one on track in branding? #SocialCafe— #SocialCafe Team(@socialcafechat) A6 I sat down for 15 min and brainstormed everything related to branding. I even had another “idea” list so that I… https://t.co/3SUIwJSMI4— Deborah(@socialwebcafe) A6: For personal branding, sit down and make a list of all your interests, attributes, abilities, skills, talents,… https://t.co/lqbiKvRtFm— Kathryn Lang(@Kathrynclang) Good selection, Kat! Yes, what she said!#SocialCafe https://t.co/e9PfICodeX— Deborah(@socialwebcafe) Q7 What other questions (or tips) do you have related to branding? #SocialCafe— Deborah(@socialwebcafe) Q7 (rephrase) Any other questions (or tips) related to this topic? #SocialCafe— #SocialCafe Team(@socialcafechat) A7 You could start with Fiverr. I used to hire this guy for $5 (plus I could give him tips :) ) for my logos. I wo… https://t.co/y9NnzvhC1I— Deborah(@socialwebcafe) @Kathrynclang One seemingly odd exercise that actully helped center me was to make a list of every job I had ever h… https://t.co/EpCWpy81BX— Tom Reid(@_TomGReid) @_TomGReid YES! Definitely include all of your skills, training, education!#SocialCafe It's all part of the str… https://t.co/mKI3mi7vc0— Kathryn Lang(@Kathrynclang) A7) If you are going to pay (invest) in advice, don't be a fool (like some of your clients!) and just follow the ad… https://t.co/9axZc1fhe8— Tom Reid(@_TomGReid) Q8 Finally, it is time to brag about what you do well! Your #ShamelessPlug is .. #SocialCafe— Deborah(@socialwebcafe) Q8 (rephrase) Time for the #ShamelessPlug! #SocialCafe— #SocialCafe Team(@socialcafechat) A8 You all know my #ShamelessPlug It is .. #SocialCafe— Deborah(@socialwebcafe) A8: Tonight's #SocialCafe #shamelessplug The #WhiteBoardofWorldDomination course is now available… https://t.co/ghqFU7uKJf— Kathryn Lang(@Kathrynclang) That is great advice @_TomGReid - it also comes in handy for other endeavors, as well (so save the list!).… https://t.co/EXwJzADMrX— Deborah(@socialwebcafe) Thank u for joining us for our #SocialCafe Chat. Just wanted to let you know we appreciate u!— Deborah(@socialwebcafe) @_TomGReid Oh - that is sooooo true of so many things. Double-check any advice (including medicine advice, too)!… https://t.co/K1fx9ntvAo— Deborah(@socialwebcafe) Be sure to check out @Kathrynclang 's very worthwhile #ShamelessPlug here at #SocialCafe >>> https://t.co/Q2mr48PGmm— Deborah(@socialwebcafe) Link to Complete Summary.