Pulling It Together with Email and Social Media #SocialCafe 7.31
#SocialCafe Chat Topic: Pulling It Together with Email and Social Media
View the announcement for this #SocialCafe Chat..
This is our #SocialCafe Twitter chat to help examine, even introspectively, where (and how) we can use what is already within our grasp to help propel our businesses (and personal brands) forward in this wonderful promotion machine. So, how about it? What are we thinking in terms of email marketing and social media marketing? Let’s ask ourselves and see!
Resources Mentioned In Chat/Show
Need High-Quality Content While Living on a Budget?
Visit Us at YourContent.Today (Created with YOU in mind!)
Our Favorite Sharing Plugin
MashShare (Affordable)
Another Exception Sharing Plugin
Warfare Plugins (Reasonably priced if you have one site) (affiliate link)
Previous #SocialCafe Twitter Chat
Monetizing My Blog - Is It Worth It? #SocialCafe 7.30
Next #SocialCafe Twitter Chat
Groups: How We Help the World #SocialCafe 7.32
- Why is it useful to offer the option for email subscription on a blog?
Kat makes a really good point in saying that the email list is our real estate. Keep in mind, too, that it is as if it is one that we inherited, to some extent, with a minimal mortgage (compared to other options out there which may not belong to us entirely). So, definitely use it to your advantage, eh?!
A1: Your email list is YOUR real estate. You own it. You control it. #SocialCafe https://t.co/MnEyUv6Hpw— Kathryn Lang (@Kathrynclang) August 1, 2018 | A1 One of the best ways to build up those leads and convert them to repeat customers is through your email list. #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 |
- What is the best email list management service? Why? (What about doing it without a service?)
As Deborah mentions in her tweet, MailChimp is a great one to use if you are looking to try out this email list management and don’t want to spend money, or at least initially. But, then, if you become a pro, you may be looking at a service that does a little more heavy lifting. Remember, this is YOUR gig, so you make the choice. :)
A2: The best email management service is the one that works for you - because otherwise you will just have another useless widget or plugin. #SocialCafe https://t.co/jU7BMRYftP— Kathryn Lang (@Kathrynclang) August 1, 2018 | A2 There are many services out there. Some like MailChimp because it is free. Personally, I like @GetResponse - features & service! #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 |
- What recommended social media sharing platforms should be used for a blog? Does it matter?
Some integrated advice here... Ensure that you are
- defining your target audience;
- engaging them; and
- doing so by identifying the platforms (i.e. one to three) where they are most likely to hang out and find you, eh?
A3: You need to be engaging your target reader where he/she is hanging out. And make sure what your sharing is more about him/her than it is about you. #SocialCafe https://t.co/yhSxU5du6d— Kathryn Lang (@Kathrynclang) August 1, 2018 | A3 It is recommended that you identify you favorite 1-3 platforms (i.e. where u are most active) and ensure those. #Twitter #Facebook #Pinterest #Instagram #LinkedIn #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 |
- How should the social sharing be set up on a blog?
Need some help in finding share buttons for your site? Yes, there are freebie plugins and even those that come with your Wordpress themes. Or, you could insert them manually. We have added a couple of suggestions that we like to our resource list at the top of this post (possibly they may be affiliate links but that is not why we recommend them, rather that they are tried and true and LIKED!).
A4: I having found a GREAT way to share - on my sites or on others sites. Definitely would like some suggestions! #SocialCafe https://t.co/8RRZppUoLX— Kathryn Lang (@Kathrynclang) August 1, 2018 | A4 It is helpful to use something that is built into the theme of the blog, or a plugin. Some favorites are Warfare plugins, but expensive. I use Mashshare because it is great and reasonably priced. #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 |
- So, I have shared my content, how do I entice readers back to my site, using email and/or social media?
Focus on the giving. The honest giving and sharing of oneself. This is a case of getting what you put into it, but be sure it is sincere giving with no expectation of getting in return. People will flock to you, but for the right reasons if your motives are right.
A5: You get people to your site by sharing something that helps, encourages, or entertains the reader. It has to be about the reader. #SocialCafe https://t.co/MrDAd0q7U8— Kathryn Lang (@Kathrynclang) August 1, 2018 | A5 Engage in social media. Visit others’ sites and comment on posts 3x as often as you share yours. Become a giver! #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 |
- How does email list management and social media work together? Or, do they? What about the list magnets?
While it is true that we want people (and leads / future customers) to visit our site, we want to build those worthwhile relationships. Remember what we learned in question number five? ;)
A6: Since it is ALL about relationships, the email list and social media marketing are both planks for building your engagement platform that leads to the relationships #SocialCafe https://t.co/b14ZOlW31y— Kathryn Lang (@Kathrynclang) August 1, 2018 | A6 Email and social media marketing are both ways to encourage leads to visit your site and hopefully become customers. They can work together. Lead magnets are freebies in exchange for subscriptions. #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 |
- What are the recommended best practices with list management and social media? Tips? Manners?
Hint: Stay tuned as we (some of us #SocialCafe peeps) are putting together a manners book ;) If you have tips to share, feel free to share them at our #SocialCafe twitter chats and we will be sure to quote you and share with people how to find you on the ‘net! In the meantime, what do we think about manners again?
A7 Do not over do it or you will annoy people. Be polite and courteous. Don’t spam! #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 | A7 Give yourself room to breathe - don't be hard are yourself as you reach for your email list management and social media marketing goals #SocialCafe— Abigail Rushmore (@AbigailRushmore) August 1, 2018 |
- Where can I learn more about social media and list management and especially how they work together for MY benefit?
We can’t help but share about #SocialCafe, eh? Also, any resources that we can provide to you for free, we will do so. Life isn’t always free, but we can do our best to give to you anything we can for free. You know it is high-quality and from the heart when it involves #SocialCafe! Also, we are toying with offering some affordable webinars, too. So, if you have specific questions you want covered, don’t be shy - let us know!
A8 Come to #SocialCafe every week ;) lol > Ask us questions. Hey, it's free, eh?— Deborah (@socialwebcafe) August 1, 2018 | A8 There are many great resources online (perform a Google search) to learn more about social media marketing and email list management #SocialCafe— B2CTweet (@b2ctweet) August 1, 2018 |
- Ok, now it is time to brag about what you do well! Your #ShamelessPlug is ...
Kat has some really helpful advice for us, in standing strong so don’t miss that on her site. Check out her #ShamelessPlug tweet below and be sure to visit us at YourContent.Today (also in the resources links at the top of this post).
A9 My is #ShamelessPlug >> Visit us at https://t.co/Z6uVq4cGDK #SocialCafe— Deborah (@socialwebcafe) August 1, 2018 | A9: You can stand strong through the storms - you may just need to practice. I'm sharing some tips for how to STAND in my eBook - get your copy today! #ShamelessPlug #SocialCafe https://t.co/sxZMv8DyVz https://t.co/i8cIx0pEAd— Kathryn Lang (@Kathrynclang) August 1, 2018 |
Final Thoughts and Action Steps
Well, it is sad to say goodbye...for now. But, we love you all and will see you next week! Curious about the topic? You have the tweet advertising it below, as well as the link in the resource section... you know... at the top of this post. :) See you then!
Want help crafting the words for you site? https://t.co/i8vv71pVQr is the place to go! #SocialCafe #ContentWriting #entrepreneur https://t.co/ulJsqXUVt7— Kathryn Lang (@Kathrynclang) August 1, 2018 | Next week: Groups: How We Help the World 7.32 https://t.co/EUxuZ5nJev #SocialCafe pic.twitter.com/lWGMzYUySU— Deborah (@socialwebcafe) August 1, 2018 |
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