#B2CTweet Chatting with @TweetReachApp Twitter Chat and Party ScheduleTwitter Chat and Party Schedule All times shown in Eastern Daylight Savings Time (EDT), the same as New York, NY, US. This will change to... --------------- Featuring: --------------- --------------- Your Hosts --------------- --------------- The Chat: --------------- Welcome to another Chat, at our normal 3pm EDT slot every Wednesday. Today we have a special guest. Evening all from the UK ! RT : We'll be hanging out in the chat today, so please excuse the extra tweets for the next hour. Or feel free t ... Please welcome Jenn from who will be helping us to understand today Welcome. Brian. Glad you could join us. Hello everyone! Thank you for inviting us today. RT : Welcome to another Chat, at our normal 3pm EDT slot every Wednesday. Today we have a special guest. glad to be here - thanks! Great to have with us today. So happy Brian can be with us today. RT : Please welcome Jenn from who will be helping us to understand today So glad to have you. I'm looking forward to learning from you :) Thanks, Gail. I made sure to put it on my calendar this month so I didn't miss it. :) thanks for the tip. I typically use tweetchat as well. Q1 What are twitter analytics and why should I care? good Q. Twitter analytics are the goodies that marketers should care about. We've been using Welcome to all the new people and regulars alike. Anyone seeing this tweet fly by is welcome to join us http://b2ct.me/PSGkuG G t Q1 - Analytics help you measure the impact of your tweets. Are you tweeting out into a void, or are people actually responding? RT : Q1 What are twitter analytics and why should I care? Q1 And beyond that, what are people responding to? What should you do more or less? Welcome everyone. I'd say hi individually but I'm not quite up to that today, so I hope you'll feel welcome just the same. Sure thing Lisa. Glad to have you here ;) Analytics may seem complicated to many But what they most need to know is they give us insights to act upon. I like how you said "impact." That words seems to encompass so many of the other analytics aspects. RT : Q1 And beyond that, what are people responding to? What should you do more or less? Exactly! Analytics don't have to be complicated. In fact, the simpler, the better. Easier to understand and use. Gail - we are sending you well wishes that you will feel better soon. RT : Analytics may seem complicated to many. But what they most need to know is they give us insights to act upon. Goodness, I keep thinking complicated, like I have to calculate it, but that is what you do, right? Hey there. Glad you could join us from the UK! Ha, yes! Let us do the calculations and then you can decide how to use and interpret those metrics. We just produced an infographic on the controversial fake Twitter accounts topic - thoughts? http://bit.ly/PsmTYY Welcome! Thanks for joining us. really enjoyed last weeks so I will be a regular now :) BTW, is awesome and always makes us look good :) Ok, really feelin' the UK love ;) Great! And we'll make sure to tweet out a full report after the chat. Such a time saver! RT : Ha, yes! Let us do the calculations and then you can decide. Yeah! :) RT : Great! And well make sure to tweet out a full report after the chat. Loved that infographic, Brian And of course I had to immediately go run my own fake follower numbers...relieved! Q2 What is the difference between reach, influence and other analytics? Aw, thanks! Love the infographic on the fake accounts. RT : BTW, is awesome and always makes us look good :) Never too late Happy to have you here. You're in time for the "meat" of the discussion. No worries... glad you could join us :) Depends on exactly which tool you're using, but typically our results are within a few seconds of real-time. The quick free report is cached for 15 minutes after it's run the first time, so it will update again shortly. RT : Q2 What is the difference between reach, influence and other analytics? you're welcome and glad you like it Ah that explains it - the free version updates every 15 minutes Alright, I made it! How's everything and ? Reach is the one I am more curious about Could you define precisely what your reach measures please Reach measures the spread or scope of a conversation- the size of the potential audience. And influence shows who's responsible for that spread - who drives the conversation. Welcome Jeevan You're just in time for the important answers from on what they can measure Yes but specifically yours measures only those online on Twitter at the time not all followers of participants? Our reach calculation measures the number of unique Twitter accounts your tweets were delivered to. Great :) nice to see you, Deborah :) It's all accounts that received a tweet. There's no way at this point to know who's online at the time a tweet was sent. Delivered to? You mean they have to be signed into Twitter at time to be counted or all followers of participants? So, you mean the number of accounts that may have seen the tweet? Does your reach calculation include those using third party apps like Hootsuite? By received do you mean anyone who follows the participants or only those who are actively using Twitter? Yes, exactly. It's the size of the potential audience. What would be a scenario where the tweet is "not delivered?" Who all do you count in (towards the reach)? Followers only? Yep, a user's particular Twitter client doesn't matter in our calculations. Now, that could be a big number, right? So, based on the reports, we find out the best times for tweeting, right? And then tweet at the best and the next best ones (for the best time, it might be a bit congested as lot of ppl... How would twitter analytics count, say a tweet that is seen by someone who is not a follower (via a Twitter list)? A tweet is delivered to all followers, unless it's a reply (those are delivered to people who follow both accounts) :) RT : really enjoyed last weeks so I will be a regular now :) It could be a very big number. We recommend using reach as the denominator in other calculations. Like RTs/reach RT : Q3 How can twitter analytics help me with Twitter followers and engagement? ok, so if someone searches a list, that doesn't count, but does if they follow.. if I'm thinking straight here ;) At this time, it wouldn't count those. There's no way to know if a non-follower saw a tweet. Yet. That will change. Q3 How can twitter analytics help me with Twitter followers and engagement? Alright, let's see how the tool works ;) I have signed up for the free account! Ok so reach is all followers of all participants, I should clarify the difference between a tweet & a reply as many don't know. MT : ..We recommend using reach as the denominator in other calculations. Like RTs/reach That answers several questions I had about the report I ran. The replies were throwing me for a loop. It is my understanding that Tweets that start with are considered replies and only seen by the username(s) included Tweets that start with anything besides a username are seen by all who follow the person who shared that tweet. when in doubt just put a period first. Or start with something aside from the twittter name. If someone follows both you AND the person you replied to they CAN see and respond to tweets between you and them. I never start my tweets with any username :-D That is exactly correct about replies - they're only delivered to people who follow both sender and recipient. Periods don't always work, actually. If you clicked a reply button or arrow, a period won't help. MT : At this time, it wouldn't count. no way to know if non-follower saw tweet. That will change. That I think is a big disadvantage because unless someone follows both, they can't join in the conversation. What if you click reply but you edit the reply to NOT have the username first? Is that still a reply or a tweet? They can, but they have to see the conversation going on by visiting profile page, right? Wow. good to know! MT : Periods dont always work. If you clicked reply, a period wont help. RT : That one bit of awareness makes todays chat worthwhile for few know about difference between reply & tweet // agree True, but on the other hand, it does keep long conversations from cluttering our streams. In that case, are mentions replies, Gail? I'm hoping knows because if they don't we'll have to test for that! Ah, so the idea is balance... eh? (re: long conversation) cc Agree on that too. I think twitter should give us a choice about whose tweets are shown more frequently (like fb) If you click reply but edit, it's still a reply. It's in the code of the tweet, can't be changed. And correct about visiting their page. It's not private, just not delivered to all feeds. You mean mentions in Jeevan? I would think not as those are NEW conversations. RT : In that case, are mentions replies, Gail? RT's are kind of a bizarre animal. Of what I recall, RT's were not planned but evolved from the userbase. That is a sad bit of news because that means we can't easily follow the replies if we never use reply :-( So, that means, I should stop hitting "reply" as a lazy way of mentioning someone, right? Mentions will only show as replies if you clicked the reply button/arrow or put the username first. RT : If you click reply but edit, it's still a reply. It's in the code of the tweet, can't be changed. I am so glad you knew that Saves me from having to test to find out! Ha, yes. Stop being lazy. :) I do it too, though - so much easier! Yes It means that we should only use reply if we do NOT want others to see a conversation. Never if we want max views. Seems to be what we users like to do, eh? MT : Of what I recall, RTs were not planned but evolved from the userbase. Do you believe that all Twitter apps conform to that convention? We need to ask if they do. Hashtags, too. Lots of Twitter features emerged from how people used it. RT : RT's are kind of a bizarre animal. Of what I recall, RT's were not planned but evolved from the userbase. Note to self: Stop being lazy :) Although, out of laziness has coming much good, in programming.. ROFL I meant the mentions used when we share content. Thanks for clarifying that ;) If you don't click REPLY then you are broadcasting to all your followers The reply convention? Probably. It's in the tweet's code, so it's likely included. Depends on their data source. 'nother note to self: Stop being lazy and learn how to type correct grammar! "out of laziness has come some good programming" If we click reply only those who follow you AND recipient can see that tweet UNLESS they go to your profile pages Being lazy isn't bad, Deborah ;) It's about how lazy we are - in relation with time. So, a tweet composed, directly, with @ and then username at the beginning broadcasts to all, but using a reply button changes These days I reply more than I tweets. Means less exposure, but more conversation. Ah, thanks :) Sometimes 'laziness' comes from not enough sleep when over-productive at other times :D I would never start a tweet with as that may also default to being a reply Nope, that's also a reply. Anything starting with is a reply, as well as anything using the reply button. Yes we have to decide do we want ALL to see OR to have a conversation that most others will not see RT : Q4 What makes unique? Tell us about free versus paid please
RT : Hashtags, too. Lots of Twitter features emerged from how people used it. Haha ;) I understand - overworking is bad, well it can help (but, not good for health). Laziness helps :D thank you so much for clarification ;) MT : Nope, thats also a reply. Anything starting with @ is a reply Q4 - First, full-fidelity commercial access to the Twitter stream, so we have full coverage of all tweets. RT : Tell us about free versus paid please Our free snapshots are quick reports on the most recent 50 tweets from the past week. Quick and easy. No signup needed. We also have a paid snapshot report ($20 for up to 1500 tweets from the past week). We use to take a snapshot of a Twitter chat or party before new tweets overwrite the scheduled time slot tweets Then, we have Pro subscriptions for higher volumes and real-time, ongoing tracking, starts at $84 per month. RT : We also have a paid snapshot report ($20 for up to 1500 tweets from the past week). Finally, we have custom historical analytics, going back to March 2006. Those are priced per job, so ask us for a quote. Could you explain trackers, specifically about each tracker managing more than 1 query
MT : we have custom historical analytics, going back to 3/09. Those are priced per job, so ask us for a quote. RT : Tweets that start with anything besides a username are seen by all who follow the person who shared that tweet. You're saying that you have archived ALL tweets going back to March 2006 March or 2009? RT : If you click reply but edit, it's still a reply. It's in the code of the tweet, can't be changed. A Tracker collects, analyzes and archives tweets about any topic. That topic can consist of multiple queries... Love the historical reporting availability. Is that offered by your competitors or just tweetreach? Seems unique. Provided you did NOT click REPLY first! For example, one Tracker could include a hashtag, a username, a phrase, as long as they're about the same topic. That could be tricky because they could be about the same topic but that might not be obvious to Yep, going back to 2006. We can talk more about that product offline if you're interested. You set up the queries. The only reason they need to be related is that all the metrics in one Tracker are aggregated. Based on the pricing is more suitable for agencies & big brands than bloggers doing individual chats SO many hashtags I so need to get on top of them all - so tell me - what is ? I try to do when I can Yes that makes sense Good to know that we decide what is relevant to our aggregated tweetreach stats We do offer free and $20 one-time snapshot reports that are great for smaller budgets and individuals. Thank you so much, Jenn for joining today and helping us with your expertise! I'm always amazed what I learn from this chat. Gotta run, but great chat everyone. See you next Wednesday. RT : We do offer free and $20 one-time snapshot reports that are great for smaller budgets and individuals. Missed the chat? Stay tuned for Tweets letting your know the archive/summary is ready. Next week, on , we have a very special guest, talking about Twitter RTs. You won't want to miss Wed 3p EDT Thank you so much for inviting me. This was fun! Any questions, please email me! jenn [at] unionmetrics [dot] com RT : We do offer free and $20 one-time snapshot reports that are great for smaller budgets and individuals. Thanks & for another great chat! There are now many bloggers who do regular weekly Twitter chats so they're looking at $80+ month either way MT : Thank you so much for inviting me. This was fun! questions, please email me! jenn [at] unionmetrics [dot] com Thank you for joining us for this week's Twiitter Chatting with And the Chat continues :) RT : Thank you so much, Jenn for joining today and helping us with your expertise! RT : Missed the chat? Stay tuned for Tweets letting your know the archive/summary is ready. it's an amazing low cost option Thanks for being here Brad You too, Brian and everyone else. I know how busy you are and appreciate you RT : Next week will have talking about Twitter RTs. You won't want to miss Wed 3p EDT Thank you. I learned even more than I imagined! Definitely, and that can be a lot. There are a number of other free or less expensive tools that do a great job, too. I see value in the $20 snapshot option for smaller brands and individuals. Great! I'm really glad. Thank you again. :) Agree on that. Thanks a lot and growmap for clarifying on replies and mentions. Hi is a weekly Twitter chat with a regular time slot of 2-3 EDT often followed by from 3-4 EDT
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