#SocialCafe 2.1 Chat Transcript

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#SocialCafe Chatting about #ebook writing/publishing w/ @AngEngland

#SocialCafe Chatting about #ebook writing/publishing w/ @AngEngland

Q&A Discussing ebook writing/publishing Special Guest: Angela England @AngEngland . Host: Deborah * Social Web Cafe @SocialWebCafe

  1. --------------- Featuring: ---------------
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  4. -------- a little pre-chat chit chat --------
  5. #socialcafe Saying hello to the group, Happy New year to everyone.
  6. #socialcafe Social Media Services that you can afford with reach you will be shocked to enjoy. Take a look and...  http://fb.me/1MyY5xkEq Eq
  7. Ready to share some self-publishing genius with #socialcafe starting in 5 minutes. #blogchat #amwriting #ebooks
  8. #socialcafe I have written a few ebooks but want to learn how to monetize as well as to lead up to bigger products.
  9. #socialcafe Hey everyone! Looking forward to learning something today.
  10. RT @scottspeight: #socialcafe Hey everyone! Looking forward to learning something today.
  11. @BrianFMauk Absolutely! You should always think about ways to repurpose what you've already done into other offerings. #socialcafe
  12. --------------- The Chat: ---------------
  13. Welcome to the #SocialCafe Chat at our weekly Wed 3pm EST (8p GMT)
  14. @BrianFMauk You've come to the right place. @AngEngland is sooooo creative. And successful! #socialcafe
  15. @CarlaWynn2012 Thank you! It's great to be here also. I love talking about #ebooks because they have changed my career. #socialcafe
  16. #socialcafe Angela have you ever used flipbook technology for eBooks? Quark is good, but a little confusing to me.
  17. @socialwebcafe @BrianFMauk "Creative" is just a nice way of saying I have a big mouth and am not afraid to use it. ;-) #socialcafe
  18. This #SocialCafe Chat hour we will chat with @AngEngland about ebook writing and publishing #chattingNow
  19. RT @socialwebcafe: This #SocialCafe Chat hour we will chat with @AngEngland about ebook writing and publishing #chattingNow
  20. @CarlaWynn2012 I tend to prefer the more traditional PDF format but I have done ecourses as well. #socialcafe
  21. @AngEngland I feel like I know you already. Have you ever done anything with #mamavation ? #socialcafe
  22. @lydsrich I did yes - I just did a TV interview with Leah re my Backyard Farming on an Acre book. (traditional print) #socialcafe
  23. Today we are talking to a very creative lady about a successful ebook about writing successful ebooks! #SocialCafe
  24. @lydsrich Leah also just mentioned the book in the most recent newsletter I noticed. #socialcafe
  25. @BrianFMauk An ebook should be as long as is needed to cover the information. #socialcafe
  26. @BrianFMauk It sounds simple but EVERYTHING in the book should be there with a purpose. Don't stuff needlessly w/pics or extras #socialcafe
  27. @AngEngland when you write the book and publish, you just do it in .pdf? Is that easily opened by all platforms (tablets, etc.)? #socialcafe
  28. I have published a great little "ebooklet" only 15 pages as the Untrained Housewife manifesto  http://bit.ly/Xjpae0  #socialcafe
  29. #socialcafe I have at least 100 eBooks in My Documents and love to go back into my folder and read on rainy days.
  30. I've also published much larger books over 100 pages. Whatever is needed to make the point clearly, logically, and fully. #socialcafe
  31. Q1 When did you first decide that you wanted to publish an ebook? Please share stories of your ebook-writing-journey. #SocialCafe
  32. Link? RT @AngEngland: @lydsrich I just did a TV interview with Leah re my Backyard Farming on an Acre book. (traditional print) #socialcafe
  33. @lydsrich I do .doc, .mobi and .pub. Both Amazon (kindle) and Nook platforms have conversion programs available. #socialcafe
  34. RT @socialwebcafe: Q1 When did you first decide that you wanted to publish an ebook? #socialcafe
  35. RT @AngEngland: @lydsrich I do .doc, .mobi and .pub. Both Amazon (kindle) and Nook platforms have conversion programs available. #socialcafe
  36. @CarlaWynn2012 I agree. I love adding them to the iPad and taking them with me everywhere. #socialcafe
  37. A1 I havent written a ebook yet. Im just begining to blog #SocialCafe
  38. @socialwebcafe A1: Haven't written one yet either. I have lots of ideas, but I guess I'm nervous! #socialcafe
  39. @socialwebcafe A1. I have wanted to write a book for a few years now...just recently started thinking about an e-book #SocialCafe
  40. @lydsrich ACK No I meant I WRITE as .doc and provide them as .pdf so they aren't as easily edited/copied/stolen by others #socialcafe
  41. @melinda74 Blogging and ebook creation can be done hand in hand. :-) #socialcafe
  42. A1 - I started writing ebooks back in 2008 before they were even popular. No ereaders existed at that time. #socialcafe
  43. #socialcafe Would love for you all to follow me too. I am trying to follow all of you as we go along :)
  44. A1 My first successful ebook was Making Money Blogging: Moving Beyond Banner Ad Sales to help bloggers resell their words. #socialcafe
  45. A1 That book was written in 2009, still before ereaders were popular, but added 5 figures to our income in 2010. #socialcafe
  46. A1 I have always wanted to publish an ebook. Talking to Angela inspired me to do it! #SocialCafe
  47. A1 That's when I began to realize the many benefits of eBook creation and how powerful a tool they could be. #socialcafe
  48. #socialcafe @AngEngland what price point did you put your first eBook at? Or did you generate income from other products?
  49. RT @CarlaWynn2012: #socialcafe @AngEngland what price point did you put your first eBook at? Or did you generate income from other products?
  50. @thirtymommy I think I am in the same boat. I have written lots of books, but haven't published them :) #socialcafe
  51. The benefits of writing an ebook are MANY but I think of 4 primary benefits for bloggers. #socialcafe
  52. 1) Increased subscribers. The UTH Manifesto has brought triple-digit newsletter subs each month since I started offering it. #socialcafe
  53. 2) Increased visibility and authority on your topic. I increased speaking gigs and consultation gigs as a result of my books. #socialcafe
  54. 3) Increased revenue. Not only can you gain revenue through book sales but also affiliate links, add on sales, etc. #socialcafe
  55. 4) Increased authority as a writer. A publisher knows not every blogger is capable of writing a full-length work. I had proof. #socialcafe
  56. RT @AngEngland: 1) Increased subscribers. The UTH Manifesto has brought triple-digit newsletter subs each month since I started #socialcafe
  57. RT @AngEngland: 2) Increased visibility and authority on your topic. I increased speaking gigs and consultation gigs = #socialcafe
  58. RT @AngEngland: 3) Increased revenue. Not only can you gain revenue through book sales but also affiliate links, add on sales #socialcafe
  59. RT @AngEngland: 4) Increased authority as a writer. A publisher knows not every blogger is capable of writing a full-length work #socialcafe
  60. Saw a question re price point - I tend to eschew the $.99 price point and go for free, $12 or $25. #socialcafe
  61. Ive been asked to write book about my life and disability #SocialCafe
  62. My Making Money Blogging ebook, for example, explains to bloggers how to get a magazine print job worth 4 x's the $25 price tag #socialcafe
  63. If the value is high enough you can charge a good price and it will be very fair. #socialcafe
  64. #socialcafe @AngEngland I advise my clients to start writing freely for their first eBook on MS Word. Blog posts can offer great content.
  65. @lydsrich Jot down your ideas! The worst that can happen is you've practiced writing. ;-) #socialcafe
  66. RT @AngEngland: @lydsrich Jot down your ideas! The worst that can happen is you've practiced writing. ;-) #socialcafe
  67. RT @AngEngland: If the value is high enough you can charge a good price and it will be very fair. #socialcafe
  68. @CarlaWynn2012 My first ever ebook, a complete flop, I priced at $5. I think I sold about 5 copies. It had a terrible topic. #socialcafe
  69. @AngEngland #socialcafe Ali Brown is a good example. $10 a month for her newsletter with 150k + subscribers..that's a nice income.
  70. Q2 What are the biggest joys of ebook writing and what are the detractors? #SocialCafe
  71. RT @CarlaWynn2012: Ali Brown is a good example. $10 a month for her newsletter with 150k + subscribers..that's a nice income. #socialcafe
  72. @Lisapatb Glad you could join us - we are chatting about ebooks! :-) #socialcafe
  73. #socialcafe Now chatting about eBook writing & publishing. If you couldn't make it today, we will be here next Wed. too.
  74. I do touch on most of these topics in my book, 30 Days to Make a Sell a Fabulous Ebook  http://30dayebook.com m socialcafee
  75. RT @socialwebcafe: Q2 What are the biggest joys of ebook writing and what are the detractors? #SocialCafe #socialcafe
  76. #socialcafe I have a 20 page eBook on "Growing an Organic SEO Garden" I offered for a promo last spring. It was free.
  77. The joys of creating an ebook are many. As w/all art, getting my message out there & creating something of value is priceless. #socialcafe
  78. A2 Life has a lot of distractions. But, I think it is worth the effort to pursue. #SocialCafe
  79. RT @CarlaWynn2012: I have a 20 page eBook on "Growing an Organic SEO Garden" I offered for a promo last spring. It was free. #socialcafe
  80. @CarlaWynn2012 Those free ebooklets can be awesome for building newsletter subscribers and spreading your message. #socialcafe
  81. @AngEngland #socialcafe As a homeschooling mom, keeping up with the trends is so important.
  82. A2 - Writing the manifesto for  http://UntrainedHousewife.com ewife.com was particularly gratifying because it helped me hone my msocialcafeocialcafe
  83. That focus, personal insight, and clarification has resulted in more motivation and energy FOR ME. #socialcafe
  84. Great ebook! Doing it now! RT @AngEngland: I do touch on these topics in my book, 30 Days to Make a Sell  http://30dayebook.com m socialcafee
  85. The other really cool thing about ebooks is that you are taking control. Not waiting for someone to "give you a break". #socialcafe
  86. The downside is definitely distribution. Marketing and what not. #socialcafe
  87. @socialwebcafe I guess I wouldn't be sure how to market/sell #socialcafe - like, what price? how do you know?
  88. RT @socialwebcafe: A2 Life has a lot of distractions. But, I think it is worth the effort to pursue. #SocialCafe
  89. But having been through the traditional print industry now I can tell ya reaching a few at 50-100% is still great $$ #socialcafe
  90. @lydsrich Brene Brown has a saying "Choose discomfort over resentment". #socialcafe
  91. @lydsrich It was uncomfortable to ask $25 for Making Money Blogging but I was teaching methods for making HUNDREDS so worth it! #socialcafe
  92. @lydsrich When you finish your book look at what you're providing, what's out there, what you're saving people (time/money), etc #socialcafe
  93. Pricing is the trickiest thing but remember you can always go DOWN - harder to go back UP in price. #socialcafe
  94. RT @AngEngland: Pricing is the trickiest thing but remember you can always go DOWN - harder to go back UP in price. #socialcafe #SocialCafe
  95. If you want to offer a "discount" try offering a bonus with purchase instead. Increases value to customer w/o discounting book. #socialcafe
  96. @lydsrich I do that sometimes. When I'm not chasing kids or losing my keys. ;-) #socialcafe
  97. @AngEngland i've seen where people offer at discount if peeps subscribe to their newsletter #socialcafe
  98. @AngEngland I like that idea, a bonus. I agree that I like to give and the price tags can be uncomfortable. #socialcafe
  99. @lydsrich I also learned a lot from having my first ebook completely flop. LOL!! #socialcafe
  100. @lydsrich Yes or partner with someone else or give a personalized consultation w/you or free printable or sneak peek at extras.. #socialcafe
  101. Awwwww....my snuffy, congested and cranky baby says hello. Now typing around a lap full. ;-) #socialcafe
  102. Q3 What are some efficiency tips you have discovered in ebook writing/publishing? #SocialCafe
  103. W/Making Money Blogging I pre-sold copies and gave a 30 minute phone consult to pre-purchasers. #socialcafe
  104. @lydsrich That is an idea, growing the subscriber base and selling the ebook. #socialcafe
  105. @thirtymommy Depends on topic. Could be checklist, personal Q&A, consult, free printable, free video tutorial, weekly email, etc #socialcafe
  106. @AngEngland What percentage of the people took you up on the 30 minute phone call bonus? #socialcafe
  107. @socialwebcafe She's at the tail end of the guckies and wanting a nap. lol Poor baby. #socialcafe
  108. @Getalonghome Well hopefully if you learn from my mistakes you won't. But at the very least you'll have learned something. #socialcafe
  109. i helped a fellow blogger at one point. she gave me a free copy of her ebook, i reviewed it, and blogged about it #socialcafe
  110. @socialwebcafe All of the first ten people. After that I offered the consult at $25 off (price of the book) and about 1/2 did. #socialcafe
  111. @lydsrich If you aren't willing to risk smacking your face on something you better just stay in bed. @Getalonghome ;-) #socialcafe
  112. RT @socialwebcafe: Q3 What are some efficiency tips you have discovered in ebook writing/publishing? #socialcafe
  113. A3 - Write the outline first. Definitely. The outline will be the key to overcoming distractions and delays. #socialcafe
  114. @socialwebcafe I wrote that book in two weeks. Shhh...don't tell anyone. ;-) #socialcafe
  115. A3 - Plan your ebook and your blog posts at the same time. Sidebars, small sections, etc can all be blog posts from the book #socialcafe
  116. That way you're not having to write blog posts + a book, you can do both at the same time. #socialcafe
  117. RT @AngEngland A3 - Write the outline first. Definitely. The outline will be the key to overcoming distractions and delays. #socialcafe
  118. Double up your research, double up your time, save yourself so much AND pre-test your topic. Win/win/win #socialcafe
  119. @AngEngland Oh, and I smack my face on something just about every day, so I guess I'm good to go! #socialcafe
  120. @AngEngland Good point. I wondered about that. What is your process for blog posts from the ebook? Full? Summary? Teaser? #socialcafe
  121. What has been your biggest set back in doing an ebook thus far? #socialcafe
  122. @socialwebcafe I outline the book first. If I have blog poststhat fit in its easy to insert, expand, format to match book. #socialcafe
  123. @socialwebcafe Totally use what posts you've already written in the book if relevant but give yourself room to clarify details. #socialcafe
  124. @melinda74 I always just think - what's the worst that could happen? No one buys the book. #socialcafe
  125. @melinda74 Was it worth it if that doesn't happen? Well I could use the book for blog posts, podcasts or videos. #socialcafe
  126. Q4 What would be your 2013 ebook writing or publishing goal? #SocialCafe
  127. @melinda74 pitch magazine articles from it. Yes - probably worth it even if not a single sale. #socialcafe
  128. @socialwebcafe I plan to self-publish a series of Untrained Housewife Guides with my community of writers at UTH. #socialcafe
  129. @socialwebcafe I already have The Untrained Housewife's Guide to Getting Prepared, to Eating Fresh From the Garden, and... #socialcafe
  130. @socialwebcafe The Untrained Housewife's Guide to Home Based Business Success in the works for 2013. #socialcafe
  131. I also have a title I want to work on called The Myth of Perfection: Failing Passionately to Succeed Powerfully. :-) #socialcafe
  132. A4 Keeping it simple, one ebook (with an eye toward more) #SocialCafe
  133. In total I want to publish 10 books this year in the Untrained Housewife brand for homeschooling, canning, photography, etc. #socialcafe
  134. RT @socialwebcafe: A4 Keeping it simple, one ebook (with an eye toward more) #SocialCafe
  135. @GrangeWeb Thank you! It's time. Untrained Housewife is about the journey towards intentional living. These will help that goal. #socialcafe
  136. @thirtymommy Sounds about right. What topics are you passionate about? Do people come to you with questions about all the time? #socialcafe
  137. @thirtymommy Ooohhhh....great topic! Much needed. Would love to see a chapter discuss multi-ages. #socialcafe
  138. @thirtymommy Like What to do w/pre-K while you're trying to teach olders too. I have 1st + PreK light years away in edu level #socialcafe
  139. there w/ya! RT @Getalonghome: @AngEngland Oh, and I smack my face on something just about every day, so I guess Im good to go! #socialcafe
  140. @socialwebcafe @thirtymommy Thankfully not all written by me but all edited/formatted/assisted by me. #socialcafe
  141. @AngEngland I have a toddler and an infant and am working n creating a curriculum that will teach and engage them both. #SocialCafe
  142. My biggest challenge this year will be time management and staying on track. What about you? #socialcafe
  143. This is day 2, so still time for 30 days to ebook! @AngEngland .. please send us your 30 day link again ;) #socialcafe
  144. @thirtymommy I LOVE that. So your ebook will be really a 50 page promotional tool for your curriculum sales also. #socialcafe
  145. @AngEngland Definitely passionate about education and creatively teaching! #SocialCafe
  146. @thirtymommy Could make "100 Ways to Entertain Your PreK" for free download w/newsletter #socialcafe
  147. Brilliant! RT @thirtymommy: @AngEngland ...working n creating a curriculum that will teach and engage them both. #socialcafe
  148. @thirtymommy Then sell the 50 page book about preK homeschooling for say $4.99-7. Then upsell to your curriculum for $50-$99 #socialcafe
  149. @AngEngland #timeManagement.. I keep getting more efficient and then add 50 more things to do. I need to find a "stop" button. #socialcafe
  150. @thirtymommy Waht you would do then is offer people who purchase the book the chance to apply price of book to curriculum. #socialcafe
  151. Are you in this #socialcafe chat, @RebeccaHBrandt? Talking ebooks over here. You might be encouraged. :-)
  152. @thirtymommy While also offering the book as a FREE BONUS for those who buy the full curriculum piece. See what I mean? #socialcafe
  153. @AngEngland Great idea! Do you have an ebook of just your creative ideas :) #socialcafe
  154. @socialwebcafe I totally hear you! I remember when 1 baby took all my time. hehehehehe #socialcafe
  155. @socialwebcafe LOL! That's what the personal brainstorming consultations are for. hehehehehe #socialcafe
  156. @AngEngland And, you have mastered that! I was just telling hubby how amazing you handle herb gardens, writing, TV, many kids #socialcafe
  157. @AngEngland Oh, hey, I misplaced your 100 brainstorming link... Do you mind sharing, here? #socialcafe
  158. tush-kicking :) RT @AngEngland: @Getalonghome @RebeccaHBrandt I can encourage or tush-kick, whichever is needed. ;-) #socialcafe
  159. @thirtymommy Absolutely! You're welcome. Homeschooling mommas gotta stick together. #socialcafe
  160. @thirtymommy It's why I had a companion guide made for my backyard farming book. #socialcafe
  161. @AngEngland My educational background is education/special education so I am an "expert" at differentiation & learning styles #SocialCafe
  162. RT @AngEngland: @thirtymommy Absolutely! You're welcome. Homeschooling mommas gotta stick together. #socialcafe
  163. @thirtymommy So ready for curriculum on that! Our world needs your expertise. #socialcafe
  164. @thirtymommy That's so important. I talk a lot about using past experiences to give a unique twist on current work. #socialcafe
  165. @socialwebcafe @AngEngland Thanks! Really great, inspiring, motivating, information filled chat! #SocialCafe
  166. Missed the #SocialCafe chat? Stay tuned for Tweets letting your know the archive/summary is ready.
  167. @thirtymommy Thank YOU it was great to meet you. Stop by  http://UntrainedHousewife.com ewife.com and contribute some posts if yousocialcafeocialcafe
  168. @CurlsandMo Getting started is tough. Start w/the outline and go from there. #socialcafe
  169. Thank you for joining us for this week's #SocialCafe Twitter Chat.
  170. -------- a little post-chat chit chat --------

  171. @CurlsandMo I like to set challenges for myself & rewards. "When I finish chapter 2 I will get to watch the next episode of..." #socialcafe
  172. RT @socialwebcafe: @thirtymommy So ready for curriculum on that! Our world needs your expertise. #socialcafe
  173. @AngEngland LOVE that idea. Already have 2 rough outlines and a 2013 planner. I'm ready. Lol. #socialcafe
  174. Feel free to keep chatting overtime :) BTW - We are trending on Twitter! Very cool! #socialcafe
  175. This was a totally fun chat you guys thanks.  http://30dayebook.com m is the site for my 30 day ebook. :-) socialcafee
  176. @CurlsandMo YES! You're half way there. In the 30 Days to Make and Sell a Fabulous ebook I recommend writing 15min per day min. #socialcafe
  177. TRENDING! :-) RT @socialwebcafe: Feel free to keep chatting overtime :) BTW - We are trending on Twitter! Very cool! #socialcafe
  178. I totally recommend this ebook! MT @AngEngland: totally fun chat you guys  http://30dayebook.com m is the site for my 30 day ebook. socialcafee
  179. Seeing as #socialcafe is talking about independent book publishing may I suggest adding @markchisnell to the chat? #AwesomeThrillers
  180. @hullsean @socialwebcafe just sent you a note. Our new systems will be up very soon. If you can't hold out let us know! #SocialCafe
  181. Kicked off the year with an eTail social huddle, we're wondering what tools you use to manage your different product twitters? #socialcafe
  182. RT @lydsrich: i helped a fellow blogger at one point. she gave me a free copy of her ebook, i reviewed it, and blogged about it #socialcafe
  183. @socialwebcafe sorry i had to duck out! Baby woke. Am thinking a guide to writing. I'm an English teacher. :) #SocialCafe
  184. @AngEngland Yes! Another book I need to read. I will try writing 15 mins/day. Thank you! #socialcafe
  185. @Getalonghome oh man! You have to tell me about those things earlier - totally missed #socialcafe - I'll go scan the thread now
  186. @RebeccaHBrandt Set a reward for a goal. Finish the first chapter go to Starbucks. Finish the book get a massage. #socialcafe
  187. RT @ralphtalmont: As #socialcafe is talking about indie book pub may I suggest adding @markchisnell to the chat > I'm kinda busy writing :-)
  188. @AngEngland hmmm...sounds like a grand idea. First page of the intro is half finished. #socialcafe

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