Talking About Twitter Parties With Kelli Miller (Summary) #SocialCafe 1.3

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#SocialCafe Chat Topic: Talking About Twitter Parties With Kelli Miller

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Today's #B2CTweet (#SocialCafe) Chat was about Twitter Parties with special guest, Kelli Miller @momof3boys3702.

Think TWITTER PARTIES for your next promotion!

Tonight, we have a special guest, Kelli Miller. She is here to tell us about how she offers services as a Twitter Party host.

Kelli's Twitter Party for Old London had 5200+ tweets in two hours - that's 43 tweets a minute! Kelli @momof3boys3702 is our guest #b2ctweet
— Gail Gardner (@GrowMap) August 22, 2012

Resources Mentioned In Chat/Show

Deborah Talks About Twitter Chats
Twitter Chats and Twitter Parties: What Is The Difference?

Gail Gardner Talks About Twitter Parties
Twitter Chats and Twitter Parties: All About Parties

An Example From Kelli:
100 Dollar Giveaway and a Twitter Chat with Prizes!

Kelli's Ad Option Idea:
Blogging Basics: How To Offer A Twitter Party as Part of Your Ad Options

Previous #SocialCafe Twitter Chat
Twitter Hashtags, Tracking and Trending #SocialCafe 1.2

Next Week's Twitter Announcement
Blog Commenting and CommentLuv Giveaway Party #SocialCafe 1.4

What are Twitter Parties?

While they are very similar and similar functionality, there are differences between the Twitter Party and Twitter Chat. Twitter Chat is what we had tonight, with a conversation with Kelly and a Twitter Party is the party version, with giveaways and a lot of activity! See the links, above, for a breakdown of the differences.

Twitter Parties are all about increasing brand recognition or growing participation for an event #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

Q1: I typically say that parties give out gifts and chats give out knowledge #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

How Are Twitter Chats different from Twitter Parties?

Chats provide a different, but similar opportunity for the brand (company/client).

However, I am not the twitter chat expert that would be @Socialwebcafe and @GrowMap - I just party ;-) #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

This is how I describe it to clients, esp in training: "Twitter Chats are great for branding and continued client engagement” #b2ctweet
— Deborah (@socialwebcafe) August 22, 2012

What kind of businesses can benefit from having a Twitter Party?

It is pretty clear to see that no matter what brand you are, a Twitter Party (done right) can provide benefits and growth opportunities.

Q2: The kind that wants the public talking about their brand #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

A2 ANY brand or business COULD benefit from a Twitter chat or party; Key is figuring out what's in it for your potential buyer! #b2ctweet
— Gail Gardner (@GrowMap) August 22, 2012

How important is it to have experienced Twitter Party Hosts?

It would seem obvious that a business would want an experienced host. What drives that concept home are things like the management of many, many tweets... all at once!

Q3 - I personally think it is EXTREMELY important to the overall brand... twitter parties can get pretty wild #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

@b2ctweet I think it's important to have experienced host to keep party on track! #b2ctweet
— Kathy Penney (@KathPenney) August 22, 2012

What is the role of Twitter Party Host/Hostess?

The role of the Twitter Party or Twitter Chat Host/Hostess (Service Provider) varies and is negotiated with the client. Some clients want the host/hostess to "do it all" and others want to actively participate. That needs to be decided before-hand, during the negotiation.

Someone mentioned that businesses have no idea how much work goes into a party, but I'd guess they don't care. Just whatsinitforme #b2ctweet
— Donna Fontenot (@DonnaFontenot) August 22, 2012

you have 43 tweets a minute flying at an inexperienced host, you are going to hav major issues :-) #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

What are some of the tasks that the Host/Hostess provides?

And, "Knowing Your Audience" is key - which is why you want to consider a professional for your next promotional event: Twitter Parties and Twitter Events. Here, Kelli shares some of her tips/strategies that help her to be successful.

Q3 - I plan the entire party by the minute to keep everything focused and on track - as any experienced host would #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

@socialwebcafe I have a pretty extensive questionnaire that I provide to help us craft the perfect party for the brand #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

What other ideas do you have?

Any other ideas that are floating around? Yes, and here are two tips for you.

@NappyNattyMomMe ask questions or say something TOTALLY random and off the wall - like so glad it is friday (on a Tuesday) #b2ctweet
— Kelli Miller (@KelliBMiller) August 22, 2012

Great idea! A Twitter Party promoting a #Facebook party. We love #parties! #b2ctweet
— Deborah Anderson (@b2cparty) August 22, 2012

Final Thoughts and Action Steps

Thank you all, for joining this chat! And, thank you, Kelli, for being our guest of honor, in chatting about Twitter Parties. (Everyone, be sure to click on her tweets and twitter handle to start engaging with her!) Thanks, Gail, for the kind words :) Also, some sage advice from Kath Penney.

We have Deb the brilliant -what I call Deb @SocialWebCafe because she added RSVP and tested FOUR calendar systems to get best one! #b2ctweet
— Gail Gardner (@GrowMap) August 22, 2012

@b2ctweet q4 I think as party host you act on behalf on both guests And brand. Doing double duty. #b2ctweet
— Kathy Penney (@KathPenney) August 22, 2012

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