#SocialCafe 2.42 Chat Transcript

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Email Marketing: Creating An Effective Newsletter #SocialCafe #TBW

Email Marketing: Creating An Effective Newsletter #SocialCafe #TBW

Topic: Email Marketing: Creating An Effective Newsletter. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop

  1. --- Please visit these wonderful services (sponsored/affiliates)! ---

  2. --------------- The Chat: ---------------
  3. Welcome to the #SocialCafe #TBW Chat at our weekly Tues 6pm PDT / 9p EDT slot.
  4. RT @socialwebcafe Welcome to the #SocialCafe #TBW Chat at our weekly Tues 6pm PDT / 9p EDT slot.
  5. Our topic #SocialCafe #TBW Chat hour: Email Marketing: Creating An Effective Newsletter #chattingNow #TBW
  6. We're discussing "E-mail Marketing: Creating An Effective Newsletter": Use hashtags #SocialCafe #TBW to Join the Chat now! :)
  7. We're discussing "E-mail Marketing: Creating An Effective Newsletter": Use hashtags #SocialCafe #TBW to Join the Chat now! :)
  8. Q1 How do you format your newsletters (i.e. template, html, feed, text)? What about timing? #SocialCafe #TBW
  9. @socialwebcafe I have used all methods (Well, Mailchimp automatically converts it). I haven't worried much about timing though. #SocialCafe
  10. Q1 How do you format your newsletters (i.e. template, html, feed, text)? What about timing? #SocialCafe #TBW
  11. RT @socialwebcafe Q1 How do you format your newsletters (i.e. template, html, feed, text)? What about timing? #SocialCafe #TBW
  12. A1 I’m using the creative templates available in MailChimp #SocialCafe #TBW
  13. Though I don't have a newsletter, looking forward to the answers in #SocialCafe's hour on Email Marketing: Creating an Effective Newsletter!
  14. Hello Jeevan! Welcome! How is the blogging going now that u have a bit of time? RT @JeevanMe Hello everyone! #SocialCafe #TBW
  15. @socialwebcafe It's good :) I am mostly commenting. Planning to launch the new blog by Dec. #SocialCafe
  16. A1. I think how you format your newsletter should be based on the news you're delivering. HTML with a text only option. #SocialCafe #TBW
  17. A1: I like templates. & include videos or snippets of articles to entice those on my email list to come & visit the site. #TBW #SocialCafe
  18. Hey Joanne. How r u? Love ur background.. feeling like I'm flying :) MT @Joannenyc5 Joanne from nycfitfoodfashion.com #SocialCafe #TBW
  19. A1. feed templates are ok as long as your list knows that's what they'll get. But to keep them interested, offer more :) #SocialCafe #TBW
  20. Pam! Yeah! Are things becoming more restful with the Fall? MT @PinkMama68 RT @socialwebcafe: Welcome to the #SocialCafe #TBW
  21. @zurichvienna Glad you joined us. Welcome! Have you been thinking of having a newsletter? #SocialCafe #TBW
  22. @Joannenyc5 Hey Btw saw the new post on ur blog, congrats on the countdown to the babymoon! #SocialCafe #TBW
  23. @JeevanMe blog commenting is good, though. Way to get back in the swing of it. #SocialCafe #TBW
  24. Our upcoming #SocialCafe #TBW Twitter Chat series is all about video!
  25. RT @JeevanMe @socialwebcafe It's good :) I am mostly commenting. Planning to launch the new blog by Dec. #SocialCafe
  26. Q2 What successes have you had with the presentation and/or timing & delivery of your newsletter? (Any case studies?) #SocialCafe #TBW
  27. @socialwebcafe Yes...getting into a schedule now and life is good. Parent meetings fall on Tues nights now so that sucks. #tbw #socialcafe
  28. @socialwebcafe Yes, I have been thinking of having a newsletter, but not sure I've enough time to maintain it... Hmmm... #SocialCafe
  29. @socialwebcafe Well, I planned to do a case study, but my list didn't 'survive' my blog #SocialCafe
  30. RT @zurichvienna Yes, I have been thinking of having a newsletter, but not sure I've enough time to maintain it... Hmmm... #SocialCafe
  31. Chat With Us NOW! :) "E-mail Marketing: Creating An Effective Newsletter": #SocialCafe #TBW
  32. Q2 What successes have you had with the presentation and/or timing & delivery of your newsletter? (Any case studies?) #SocialCafe #TBW
  33. A2 I used Vertical Response and they are great, but it was a lot of work. I need something time efficient #SocialCafe #TBW
  34. A2 I used Vertical Response and they are great, but it was a lot of work. I need something time efficient #SocialCafe #TBW
  35. @PinkMama68 Routine is good. Parent mtgs are important, too, and shows what a good mama u r! ;) #SocialCafe #TBW
  36. @socialwebcafe I would love to know when is a good time to send the newsletter and weekly or monthly? #tbw #socialcafe
  37. A1 *sorry its late* I do HTML and text that way they have a choice on how they get it #SocialCafe
  38. @zurichvienna Yeah, that is the struggle. Automation is good, but there needs to be balance, for personal touch #SocialCafe #TBW
  39. MT @TheBlogWorkshop Q2 What successes have you had with the presentation and/or timing delivery of your newsletter? #SocialCafe #TBW
  40. Hello Hannah! RT @LemonHive Talking about newsletters with the #socialcafe tonight #tbw
  41. Sending newsletters in the morning was always beneficial when I sent newsletters for volunteer recruitment #socialcafe
  42. @PinkMama68 I think weekly is good, so u r remembered. Maybe a biggie once a month, and updates the rest of month #SocialCafe #TBW
  43. @socialwebcafe hey thanks for welcoming me. I don't have a newsletter for LH yet but happy to chat! #socialcafe
  44. RT @LemonHive Sending newsletters in the morning was always beneficial when I sent newsletters for volunteer recruitment #socialcafe
  45. @socialwebcafe I don't automate anything on social media. As a blogger, I think human touch in interaction is vital. #SocialCafe
  46. @TheBlogWorkshop I've been working with mailchimp templates-This has been my goal for this month is get a Newsletter OUT! #TBW #socialcafe
  47. My favorite case study: @socialmouths (2012 Top 10 Social Media Blogs by Social Media Examiner) grew his 10k in 1 yr .. #SocialCafe #TBW
  48. I do think that for my target Wed was good but others its different days depending on their lifestyle #SocialCafe
  49. @tamarawilson absolutely. Older population and I was trying to get them to commit hours. AM = scheduling. #socialcafe
  50. A2. When sending your newsletters out, consider where your receiver lives and time zone. #SocialCafe #TBW
  51. A2. I like to send out newsletters in the morning when I know people will check their email at work ;) #SocialCafe #TBW
  52. A2. I like to send out newsletters in the morning when I know people will check their email at work ;) #SocialCafe #TBW
  53. Agreed! RT @TheBlogWorkshop: A2. When sending your newsletters out, consider where your receiver lives and time zone. #SocialCafe #TBW
  54. Q3 What challenges do you have in putting together your newsletter? #SocialCafe #TBW
  55. Q3 What challenges do you have in putting together your newsletter? #SocialCafe #TBW
  56. @mindyartze I would recommend it, you could send special tips for your email subs and also deals for them #SocialCafe #TBW
  57. @tamarawilson Yup. I use @buffer for all my scheduling needs. Then I go back and interact with the replies/comments #SocialCafe
  58. @TheBlogWorkshop hmm.... I don't really sell things but I guess it's a good way to advertise giveaways etc #socialcafe
  59. Also presentation wise, keep it short and sweet, just the highlights! Don't bore ur readers. Leave them wanting more! #SocialCafe #TBW
  60. @MoppetMissy I have read that weekends are generally bad for email marketing (bcoz people tend to relax during weekends!) #SocialCafe
  61. RT @JeevanMe @tamarawilson Yup. I use @buffer for all my scheduling needs. Then I go back and interact with the replies/comments #SocialCafe
  62. @LemonHive Tip: be concise, like you said (good one!). Then, come back in 2 days and read fresh, then send #SocialCafe #TBW
  63. @LemonHive Tip: be concise, like you said (good one!). Then, come back in 2 days and read fresh, then send #SocialCafe #TBW
  64. @LemonHive Try bullet points. It has helped me to control the length of my emails #SocialCafe
  65. RT @JeevanMe @tamarawilson Yup. I use @buffer for all my scheduling needs. Then I go back and interact with the replies/comments #SocialCafe
  66. @JeevanMe For my target market weekends are out because of family time #SocialCafe
  67. buffer is cool. I use hootsuite more, but buffer is great! RT @tamarawilson @JeevanMe Will have to check this #buffer out #SocialCafe #TBW
  68. RT @socialwebcafe Tip: be concise, like you said (good one!). Then, come back in 2 days and read fresh, then send #SocialCafe #socialcafe
  69. @TheBlogWorkshop What to put in there- I know sounds silly but I get stressed on what I want people to read. #tbw #socialcafe
  70. @mindyartze don't have to sell anything, but if you're an affiliate for any gyms or health products you can always add that #SocialCafe #TBW
  71. Great advice! I like to outline, too :) RT @JeevanMe @LemonHive Try bullet points. It has helped me to control the length #SocialCafe #TBW
  72. @TheBlogWorkshop I forget about my affiliate stuff bc I don't get a lot of sales. Guess this would help duh :) #socialcafe
  73. @JeevanMe u might be right. Perhaps some people might want to read their newsletter, during their lunch break... #TBW #SocialCafe
  74. @PinkMama68 Start with what you had on your sign up form like is it tips for cooking then go from there #SocialCafe
  75. @PinkMama68 Start with what you had on your sign up form like is it tips for cooking then go from there #SocialCafe
  76. @socialwebcafe Hoot suite is great too. I try to use tools for specific needs..like Tweet deck for all my searches #SocialCafe
  77. like! RT @tamarawilson @PinkMama68 Start with what you had on your sign up form like is it tips for cooking then go from there #SocialCafe
  78. A3. Also understand that what works for one list may not work for another. Sometimes it's trial and error #SocialCafe #TBW
  79. RT @JeevanMe @socialwebcafe Hoot suite is great too. I try to use tools for specific needs..like Tweet deck for all my searches #SocialCafe
  80. @PinkMama68 Think about what gets the most readership on your blog and then give extra snippets in the emails :) #tbw #socialcafe
  81. @mindyartze I hear u. I don't do affiliate marketing, like mainstay, but for related products, Excel sheet w/links helps #SocialCafe #TBW
  82. @TheBlogWorkshop so true! Managing lists and adding groups within lists can really help with newsletters #socialcafe
  83. @TheBlogWorkshop That is so true. With any kind of marketing you need to do know what works for them #SocialCafe
  84. A3: Writer’s block, I can be difficult to come up with new material. #SocialCafe #TBW
  85. @mindyartze That is a start on content alot of places that you can affiliate for have stuff to send to your list #SocialCafe
  86. A3: not overwhelming readers, keeping lists clean and managing groups properly (mailchimp) #socialcafe
  87. @MoppetMissy drink more caffeine ;) Seriously, though, I'm sure @mindyartze has better health advice :) #SocialCafe #TBW
  88. Q4 What is your “to do” list for the future of your newsletter? #SocialCafe #TBW
  89. Q4 What is your “to do” list for the future of your newsletter? #SocialCafe #TBW
  90. @tamarawilson Thank you Tamara... i don't have to reinvent the wheel. I like that #socialcafe
  91. @TheBlogWorkshop Nice to hear :) I have a window with the @buffer app open for after the chat to look in to more #SocialCafe
  92. Q4 What is your “to do” list for the future of your newsletter? #SocialCafe #TBW
  93. Q4 What is your “to do” list for the future of your newsletter? #SocialCafe #TBW
  94. Q4 What is your “to do” list for the future of your newsletter? #SocialCafe #TBW
  95. Also I’m constantly pondering how my audience is going to respond, are they going to be bored, confused... #SocialCafe #TBW
  96. Create one! haha! RT @socialwebcafe: Q4 What is your “to do” list for the future of your newsletter? #SocialCafe #TBW
  97. @socialwebcafe Right now holiday stuff. in terms of content. As far as management and things idk #SocialCafe
  98. RT @socialwebcafe Q4 What is your “to do” list for the future of your newsletter? #SocialCafe #TBW
  99. RT @mindyartze @tamarawilson Thank you Tamara... i don't have to reinvent the wheel. I like that #socialcafe
  100. @socialwebcafe I working mainly on my presentation - the design, format, my tone, style, the words I use etc #SocialCafe
  101. Social Web Cafe TV: Marketing Momentum w/Charles & Deborah: new episode Thu #SocialCafe #TBW
  102. Social Web Cafe TV: Marketing Momentum w/Charles & Deborah: new episode Thu #SocialCafe #TBW
  103. @mindyartze LOL right there with you!!! A4! Create one and SEND IT! #tbw #socialcafe
  104. A4: brainstorm… keep the newsletters short sweet and informative, leave them curious and wanting more. #SocialCafe #TBW
  105. A4: brainstorm… keep the newsletters short sweet and informative, leave them curious and wanting more. #SocialCafe #TBW
  106. A4: brainstorm… keep the newsletters short sweet and informative, leave them curious and wanting more. #SocialCafe #TBW
  107. RT @socialwebcafe Social Web Cafe TV: Marketing Momentum w/Charles & Deborah: new episode Thu #SocialCafe #TBW
  108. RT @TheBlogWorkshop A3. Also understand that what works for 1 list may not work for another. Sometimes it's trial & error #SocialCafe #TBW
  109. RT @LemonHive A3: not overwhelming readers, keeping lists clean and managing groups properly (mailchimp) #socialcafe
  110. A4: becoming more organized so that each issue isn't a struggle! Better editorial calendar #SocialCafe
  111. A4: before starting my newsletter, I'm going to make a list of ideas and a schedule. Develop enough content for a 2 months. #socialcafe
  112. RT @TheBlogWorkshop @PinkMama68 Think about what gets most readership on ur blog & then give extra snippets in emails :) #tbw #socialcafe
  113. @MoniqueFrancel Yes, the editorial calendar is so helpful. Now, if time would stop flying! lol #SocialCafe #TBW
  114. @MoniqueFrancel Yes, the editorial calendar is so helpful. Now, if time would stop flying! lol #SocialCafe #TBW
  115. MT @LemonHive A4: b4 starting my newsletter, I'm going 2 make a list of ideas & a schedule. Develop enough content for 2 months. #socialcafe
  116. @LemonHive That is what we do for this chat and it is sooo helpful! (Hi Da Vinci @yourlifeafter25 ;) ) #SocialCafe #TBW
  117. @LemonHive That is what we do for this chat and it is sooo helpful! (Hi Da Vinci @yourlifeafter25 ;) ) #SocialCafe #TBW
  118. RT @MoniqueFrancel A4: becoming more organized so that each issue isn't a struggle! Better editorial calendar #SocialCafe
  119. RT @MoniqueFrancel A4: becoming more organized so that each issue isn't a struggle! Better editorial calendar #SocialCafe
  120. A4 To create a repeatable process (always top of my project lists) #SocialCafe #TBW
  121. A4 To create a repeatable process (always top of my project lists) #SocialCafe #TBW
  122. A4 To create a repeatable process (always top of my project lists) #SocialCafe #TBW
  123. Q5 In what way has this series helped you? What other series would you like to see on #SocialCafe #TBW?
  124. A4: get a list! Or write before you have a list. Basically consider where to start. #socialcafe
  125. RT @socialwebcafe Social Web Cafe TV: Marketing Momentum w/Charles and Deborah: new episode Thu #SocialCafe #TBW
  126. @LemonHive LOL, prolonging it won't make it any less scary ;)... sometimes you just gotta jump in head 1st! #SocialCafe #TBW
  127. @TheBlogWorkshop so who is going to check in and see if I did a NEWSLETTER LOL! Just kidding. I will do it! #tbw #socialcafe
  128. @socialwebcafe pretty new to newsletters loved that I saw others at diff stages. Brilliant. Love to know more about twitter! #socialcafe
  129. @socialwebcafe I definitely needed a reminder about email marketing ;) Plus, I did learn a few things :D #SocialCafe
  130. U know u DO have a point. even I forget sometimes RT @TheBlogWorkshop @LemonHive prolonging it won't make it any less scary #SocialCafe #TBW
  131. RT @TheBlogWorkshop @LemonHive LOL, prolonging it won't make it any less scary ;)... sometimes you just gotta jump in head 1st! #socialcafe
  132. Excellent! MT @JeevanMe @socialwebcafe I definitely needed a reminder about email marketing ;) +, I did learn a few things #SocialCafe #TBW
  133. @MoniqueFrancel yes i totally need to use an editorial calender too! Success needs major organization! lol #SocialCafe #TBW
  134. @MoniqueFrancel yes i totally need to use an editorial calender too! Success needs major organization! lol #SocialCafe #TBW
  135. @tamarawilson Thanks, Tamara :) And good luck with your email marketing efforts :D #SocialCafe
  136. did u put it on a calendar? :) RT @TheBlogWorkshop @PinkMama68 When you starting? *plans to check* LOL #SocialCafe #TBW
  137. Something I learned Jump in and do it. Don't wait for a big list to start. Its quality subscribers not quanity #SocialCafe
  138. Something I learned Jump in and do it. Don't wait for a big list to start. Its quality subscribers not quanity #SocialCafe
  139. RT @JeevanMe @socialwebcafe I working mainly on my presentation - the design, format, my tone, style, the words I use etc #SocialCafe #TBW
  140. RT @tamarawilson Something I learned Jump in and do it. Don't wait for a big list to start. Its quality subscribers not quanity #SocialCafe
  141. Ok. Tis my bedtime now! Thanks so h for all the info. I'll try to be back for next week. Thanks for being friendly #overandout #socialcafe
  142. @socialwebcafe @TheBlogWorkshop the calendar in my head- LOL! Oh wait thats why I don't get things done! #tbw #socialcafe Newsletter #1
  143. @MoppetMissy be yourself, the same way you are here on your blog/site and the FB page that is what people want #SocialCafe
  144. RT @PinkMama68 RT @socialwebcafe: A4 To create a repeatable process (always top of my project lists) #SocialCafe #TBW
  145. I am gonna go too. Thank you all for the tips :) Hope you have a wonderful week.See you all next Tue. #SocialCafe
  146. @PinkMama68 Yeah, I think.. no way I could forget.. then, what was I supposed to remember? #SocialCafe #TBW
  147. Have a good 1 RT @JeevanMe I am gonna go too. Thank you all for the tips :) Hope you have a wonderful week.See you all next Tue. #SocialCafe
  148. U, too, Tamara :) RT @tamarawilson I hope everyone has a great productive week #SocialCafe #TBW
  149. RT @JeevanMe I am gonna go too. Thank you all for the tips :) Hope you have a wonderful week.See you all next Tue. #SocialCafe
  150. Thanks for joining us, Hannah :) looking forward to chatting more ;) MT @LemonHive Tis my bedtime now! Thnx all the info. #socialCafe #TBW
  151. Thank YOU, Monique :) RT @MoniqueFrancel Y'all are awesome! Thanks for all your insight! #SocialCafe
  152. Thank you all for joining us tonight! We're here all week, if you have any questions ;) Be sure to join us next tueday too #SocialCafe #TBW
  153. Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBW
  154. Thank u for joining us for #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!
  155. Many options for video :) Like TheBlogWorkshop said, we'll make it less scary :) RT @tamarawilson Me + Video = Scary stuff #SocialCafe #TBW

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